900 321 322 900 321 322
Menú
Asignaturas Interdisciplinares

International Communication

International Communication International Communication
Asignaturas InterdisciplinaresInternational Communication

Discover the world’s main media systems and how social media changed the rules of the game

This course has been designed not from a theoretical point of view, but from an actual review of facts, strengths and challenges of the world’s most relevant media systems today.
We live in the Information Age, but that has been completely revolutionized by the new communication technologies: internet, social media, bloggers… they’ve all taken over traditional journalism and the way of broadcasting contents and news. They are dissolving our sense of boundaries, our national identities and how we perceive the world.

Somehow we are beginning to share a popular culture partly based on that of the West, which still dominates most digital contents.
From English being the communication language of the world, to the surge of other communication systems, the media in countries and regions such as Brazil, Russia, India, China, Africa and the Middle will be discussed and scrutinized to understand the origins and the future of this global communications network that covers the Earth.


Objetivos de Aprendizaje


  • Understand the impact of Information and Communications Technologies on communication and on society, paying special attention to the transition of old media to new media.
  • Analyse globalization and innovation and how they impact in the way we communicate and work.
  • Analyse the transition of mass media to participatory media, the relationship between the media and the public sphere and between the new ways of participation and the progress of modern democracies.
  • Discuss opportunities and threats derived from these trends and understand the importance of innovation, social capital, and networks for communication in a Knowledge Based Society.
  • Improve their Internal Communication Skills and their Leadership whenever they work in organizations that operate in a changing environment.

Contenidos de la Asignatura

International Communication

  • Information for a Global System
  • Game changers: Twitters, Videos, Blogs
  • Global Media Under Stress
  • Impact of Great Events
  • English: The Language of the World
  • Brazil: Latin America’s Communication Leader
  • Russian Media: Struggling Against New Controls
  • India: Liberalization Spurs Phenomenal Media Growth
  • China: A New Media Face But Tighter Control
  • Africa: The Mobile Continent
  • The Middle East: Media in the Midst of Turmoil
  • Reporters Abroad: Paid, Free, and Harassed
  • Public Diplomacy and Propaganda
  • Conclusions and Outlook
  • Final Presentations

Profesora

Katia Garza Gerez Profesora de International Communication

Katia Garza Gerez

Katia Garza holds a Bachelor’s degree in Communication Sciences and Audiovisual Communication and a Master´s degree in Advertising, Image and Corporate Identity. Over the years she’s worked in several media enterprises in Mexico and Spain, including Communication Consulting Agencies and the Coca-Cola Company as a Communication executive. Due to her extensive academic experience abroad –which includes studies in the USA and France, she turned to the Education sector, where she has over 12 years of experience in teaching Business English and Communication-related subjects in the Spanish university system, as well as in public and private companies. She currently works as an Academic Coordinator at Nebrija University, where she’s primarily in charge of developing custom-made programs and English-speaking courses for international students.