Without a narrative, there is no story. Without a story, there is no knowledge of what you do. Communication teams are increasingly relevant in the day-to-day life of companies, public bodies, NGOs... in fact, of any group that interacts in an over-informed society.
In this course, we will value the work of communication professionals who contribute to developing the strategic plans of their companies, protecting their reputation and creating a corporate narrative that supports this positioning and to project an adequate image.