Through this subject, the student learns about and manages the main networks and resources in order to disseminate the contents of blogs and websites on the Internet, as well as to create and manage virtual communities around them. You will get a general and practical view on community management and social media and its possibilities as a marketing tool. Other aspects it addresses are the following:
- Social networks and their usefulness in the professional and business sphere.
- Generalist, Professional and Microblogging Platforms.
- Photoblogging and Videoblogging.
- Monitoring as a key element in social networks. Main methods and tools.