Interdisciplinary Learning Courses

Global companies, the key is in intercultural communication

Global companies, the key is in intercultural communication  Global companies, the key is in intercultural communication
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Interdisciplinary Learning CoursesGlobal companies, the key is in intercultural communication

Learn to communicate well with other cultures, discover your "cultural glasses" and your "mental software". Because speaking English is not enough!

This course aims to reveal the keys to achieve good Intercultural Communication, for executives, diplomats, military, academics, or students who seek success living among various languages and cultures.
The ability for Intercultural Communication is the greatest challenge in today's global economy and will make the difference in achieving professional and personal success.

The methodology follows "Learning by doing" method, with the development of practical cases of Intercultural Communication problems and their subsequent representation and discussion in class. It promotes continuous interaction between students and their professor. The didactic approach is based on experiential learning, broadening the point of view and moving to action for change.

Learning Objectives

  • Understand the richness of cultural diversity beyond borders.
  • Analyze the significance of non-verbal languages: gestures, clothing or status symbols, objects, beyond the use of English as a lingua franca.
  • Become aware of the "cultural glasses" and "mental software" that "filter reality", managing to overcome communication problems.
  • Learn to be good business leaders in an Intercultural environment.
  • Practice of relational Soft Skills for good Intercultural Communication.

Contents of the Subject

Global companies, the key is in intercultural communication

  • 1. The Intercultural Communicative Competence. What does “communication” mean in an intercultural context. A model and a philosophy of I.C. Teaching and measuring IC.
  • 2. Intercultural problems linked to Language. Gestures, Body, objects, Language Gestures 3.- Communication Problems due to Cultural Values.
  • 3. Concepts of: time, public and private, hierarchy, respect, status, family, loyalty, fair play, metaphors, communication events (cocktails, lunches, dinners...).
  • 4. Interpretive problems of the model and some reference concepts. The appropriate distance in IC. Prejudices and stereotypes.
  • 5. The Relational Skills (Soft Skills) in IC. Know how to observe and minimize. Judgement. Active listening. Communication. Negotiation.

  • 6. Handle oneself between cultural diversities and their multiple wisdoms. Examples of 'cultural misunderstandings' (eastern/western...), solutions and strategies.
  • 7. The many 'faces' of Kindness. Different perspectives on education, and the importance of active listening.
  • 8. The Art of Persuasion in a multicultural world. Persuading from the "empirical" or "theoretical", according to different cultures.
  • 9. Leadership, Hierarchy and Power. What does Respect mean? Reflections on the different codes of "hierarchical respect" in companies around the world.
  • 10. Who decides what and how? Decoding the "symbols of power".
  • 11. Trust your Head or your Heart? "Trust and respect".
  • 12. Disagree productively. Distinguish cultures according to "arguing is constructive" or "breaking harmony".
  • 13. The different perceptions of Time. How late is late? The conception of Time.
  • 14. Manual of use of the Cultures Map. Learn to "measure" the cultural variables of the countries with which we interact.
  • 15. Practical cases. Examples of "Cultural Diversity".


Ginevra Musicco Professor of Global companies, the key is in intercultural communication

Ginevra Musicco

PhD in International Business Economics, Master's degree in Business Creation and Management MCDE and Bachelor's Degree in Modern Philology (5 languages), from the Complutense University of Madrid, certified by ICF (International Coach Federation), as Mentor Coach and Executive Coach in various business school and multinational companies, expert in Soft Skills, Managerial skills, Talent and Leadership Development, Senior HR Consultant, Trainer of Trainers and Executives, University Professor, Head of International Relations in several universities and multinational companies. She is the author of the first doctoral thesis in Spain on Coaching: "Coaching for Leadership in Humanist Business" (El Coaching para el Liderazgo en la Empresa Humanista).