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Interdisciplinary Learning Courses

Graphic Design for Non-Designers

Graphic Design for Non-Designers Graphic Design for Non-Designers
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Interdisciplinary Learning CoursesGraphic Design for Non-Designers

At last you will be able to have clear and simple notions about basic design concepts, which will allow you to fend for yourself when composing a document, creating a presentation, or retouching a photograph.

We live in a world in which images are increasingly important, and a poorly designed resumé, a corporate document with Comic Sans typography or a presentation with colors that cause epileptic seizures, are not the best cover letter you can have in a work environment. Even if your job is not that of a graphic designer, it is very likely that you will find yourself at some point with the need to make design decisions in your work. This course is designed for you.


Learning Objectives


  • Know and understand basic concepts of graphic design in its compositional, color and typographic aspects.
  • Learn in a practical way to apply these concepts in various exercises, using collage and lettering techniques.

Contents of the Subject

Graphic Design for Non-Designers

  • Introduction to the subject. The graphic design. The collage and the lettering.
  • The support and the format. Content and form. Composition: Centers of interest.
  • Hierarchy and visual weight. Rules of visual weight. Compositional schemes. Visual balance. Symmetrical balance. Axial symmetric balance.
  • Rotational symmetric equilibrium. Translation and scale symmetries. Unit.
  • Asymmetric balance. Asymmetric compositional schemes: Thirds, diagonal, triangles, golden. Visual imbalance
  • Western reading order. Reading order according to visual weight and directional reading vectors.
  • Colour. Color properties. Chromatic wheel. Color palettes. Monochromatic and analog harmonies.
  • Color psychology. Complementary harmony.
  • Triad, square and pentagram harmonies. Color mismatch. Associative colors. Deceptive colors. Corporate colors.
  • Calligraphy, lettering and typography. Classification of fonts. Choice of fonts. Lettering composition.
  • Brief history of typography. Content and form in typography.
  • Alignment. The grid.
  • The advertising image (I).
  • The advertising image (II).
  • Presentation of the work carried out during the course.

Professor

Fausto Galindo Matas Professor of Graphic Design for Non-Designers

Fausto Galindo Matas