Learn to become an Entrepreneur
Creating a business is something accessible to anyone! However, you should know a series of aspects that will help you get started and prevent you from making the most common mistakes.
Ideas are worth very little. What really counts is the execution of those ideas. Getting those "soap bubbles" to materialize into real projects, which are launched on the market and become profitable in a competitive market. This is what adds value. Both individual value for the one who performs it and for the society that benefits from this initiative.
Who launches businesses? People with dreams. Entrepreneurs who, through microenterprises, SMEs or startups, shape their dream. This subject helps you know how to start, what mistakes to avoid, what tools are the most appropriate, etc. We will talk about Mkt, how to attract customers, financing and measurement. LEARN TO BECOME AN ENTREPRENEUR is an introduction to this world and is designed for students of any degree. The only requirement here is to be eager to learn.
Learning Objectives
- Know what it means to be an entrepreneur as a professional career.
- Become familiar with the dynamics of startups (MKT, Contents, Financing, Metrics).
- Simulate the start-up of an idea.
- Make decisions about complex problems in contexts of uncertainty.
- Increase the ability to search, communicate and discriminate what is relevant information.
- Apply multidisciplinary knowledge.
- Improve argumentative and exposition skills.
- Understand the impact that culture has on business.
- Increase the ability to work in a team and distribute the workload.
Contents of the Subject
Learn to become an Entrepreneur
- 1. Introduction, organization of the subject and main objectives.
- 2. Fundamental concepts: Entrepreneurship, Intrapreneurship, Startups, SMEs...
- 3. Agile, Canvas and Minimum Viable Product work methodologies.
- 4. BIG IDEA.
- 5. Marketing for entrepreneurship.
- 6. Funding sources and how to get them (the Pitch).
- 7. Marketing Plan.
- 8. How to reach the customer? The shopping funnel.
- 9. How to scale your startup? The importance of culture in business.
- 10. Content Plan.
- 11. The profitability of the business. Metrics, KPIs.
- 12. Corporate venturing (Intrapreneurship).
- 13. What is it like to work in a startup? Is this for me?
- 14. Final presentation/pitch group work
- 15. Final tips for entrepreneurship
Professor
Professor of Learn to become an Entrepreneur