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Interdisciplinary Learning Courses

Persuasive communication: the difference between speaking and communicating

Persuasive communication: the difference between speaking and communicating  Persuasive communication: the difference between speaking and communicating
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Interdisciplinary Learning CoursesPersuasive communication: the difference between speaking and communicating

Persuasive communication: effective communication for the world of entrepreneurship and business

This is a theoretical and practical course in which each week students will put into practice in the classroom the main tools of effective communication: explaining, attracting, convincing, negotiating, changing attitudes. They will learn to use communication, the "common-action", as part of the leadership tools in the business world.

At the end of the course, they will have gained self-confidence when presenting themselves naturally and efficiently in a job interview, working in a team, selling an idea or explaining a business. We will work on internal and external communication until we learn the secrets of great communicators.


Learning Objectives


  • Learn to speak in public: lose fear, gain confidence and influence.
  • LStructure messages to make them effective, bright and easy to remember.
  • LMastering verbal, paraverbal (voice) and non-verbal communication.
  • LKnow the different techniques of persuasive communication to reach others.
  • LCommunicate to present, lead, negotiate and convince.

Contents of the Subject

Persuasive communication: the difference between speaking and communicating

  • 1- Basic elements of communication: issuer, receiver and message. Audiences and objectives. The importance of the other person and active listening.
  • 2- Persuasion. Communicating and speaking. Why learn to convince without manipulating. Phases of persuasion.
  • 3- Persuasion techniques
  • 4- Personal branding and persuasive communication. Communication with three voices.
  • 5- Speech. Preparation. Phases. Mind map. Storytelling. Common-action. Reasons, arguments, debate.
  • 6- Persuasive Communication: Verbal, oral and written. The bright words, the keywords.
  • 7- Paraverbal persuasive communication: the magic of the voice.
  • 8- Nonverbal communication: posture, style, communicative elements of persuasion.
  • 9- Corporate world: persuasion and leadership, presentations, teamwork.
  • 10- Sell and win: business, politics, advertising.
  • 11- Types of communication: direct, deferred, off/on line.
  • 12- Negotiation, Assertiveness, Nonviolent Communication.
  • 13- Principles of NLP.
  • 14- Persuasion: media and social networks.
  • 15- Successes and mistakes in persuasive communication.

Professor

Rocío del Cerro de Utrilla Professor of Persuasive communication: the difference between speaking and communicating

Rocío del Cerro de Utrilla

PhD in Sociology. She graduated in journalism and in political science. She has been in radio and television for over 25 years as a news presenter, war, politics and society reporter. Panelist. Information and program coordinator. Professor and consultant of communication, brand, entrepreneurship and business. Author of Reciclados y Encendiendo Focos.