This subject is aimed primarily at all students whose degree does not include marketing as a subject.
Regardless of what you study, when you finish your degree you will integrate into a company or start your own business project... the activity you carry out will be aligned with marketing objectives.
Project Marketing is a subject that gives you the minimum and essential knowledge on marketing in a changing and digital era.
We will approach it in a dynamic, practical and enjoyable way.
Analyzing case studies, detecting the latest trends, using digital tools that are used on a day-to-day basis.