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Transversal Subjects

Personal Brand and Digital Empathy

Personal Brand and Digital Empathy Personal Brand and Digital Empathy
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Transversal Subjects Personal Brand and Digital Empathy

A world with thousands of connected professionals and high competitiveness forces us to know how to differentiate ourselves, set goals and achieve them

This subject will help you offer the best version of a brand called you, both face-to-face and through a screen. This is a tour of the inherent characteristics of the digital medium to discover what skills you need to work and interact with people you do cannot see, generating digital interactions that achieve results and emotional connection.

During these classes, you will learn to let your talent shine, focus on the areas you want to stand out, perform evolution tasks, and change to achieve your best self and communicate it effectively to others.

That is why we give you the tools to achieve it in the physical and virtual world.

You will learn what aspects "come as standard" in a digital interaction, what new skills you will have to develop and how to do it, what digital etiquette is and why it is important to review all the behaviors that have provided results so far.

How to maintain and develop empathy for any digital channel, and how to generate enough trust and guarantees to activate online collaboration.


Learning Goals


  • Understand the personal brand as a great professional asset for your professional future, and establish your own personal brand as a way to achieve the best version of yourself.
  • Know the secrets of good verbal, paraverbal and non-verbal communication.
  • You will learn to create a good CV and video curriculum, which companies demand so much today.
  • Establish the foundations of your brand online.
  • Understand the inherent features of the digital medium, its differences with the traditional physical medium, and why we do not feel completely comfortable in it.
  • Recognize what skills you need to develop to work with people you cannot see, guaranteeing results and emotional connection, and how you can develop them.
  • Learn to manage the situations and context changes that are part of the environment, developing micro-habits that are easy to internalize.
  • Visualize and internalize the keys of the new "digital protocol".

Subject Contents

Personal Brand and Digital Empathy

  • Module 1. Personal brand
  • Module 2. Building your own brand
  • Module 3. Design your brand
  • Module 4. Your value proposal
  • Module 5. Personal brand narratives for the professional world
  • Module 6. The digital medium
  • Module 7. The skills you need to work with people you cannot see
  • Module 8: The management of asynchrony
  • Module 9: The management of non-verbal language
  • Module 10: Disconnection Management
  • Module 11: A new digital label to activate online collaboration

Profesoras

Virginia Cabrera Nocito Professor of Personal Brand and Digital Empathy

Virginia Cabrera Nocito

Rocío del Cerro de Utrilla   Professor of Personal Brand and Digital Empathy

Rocío del Cerro de Utrilla