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Transversal Subjects

The power of writing and speaking

The power of writing and speaking The power of writing and speaking
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Transversal Subjects The power of writing and speaking

Do you have something to say? Thanks to this subject you will be able to write and speak about it

This course aims to promote the development of critical reading, and the expression and communication of ideas both orally and in writing. To do this, we will reflect on the linguistic-discursive characteristics of academic and professional texts, and the communicative skills and strategies that allow writing, rewriting and orally presenting any message that you want to convey in a formal setting.

During the lectures, different types of texts (literary, academic, professional, political, informative, etc.) will be analyzed; different texts will be written; they will be evaluated and improved. Also, famous speeches will be dissected in order to understand the reasons why these documents are valuable and a source for learning and creating one's own texts. You will experience how exciting it is to speak in public from "speakers’ corners", as expressed by the speakers at Hyde Park (London).

Learning Goals

  • Recognize and describe which are the most frequent text genres for university writers of the 21st century (emails, story, script, report, presentation, Final Research Project...).
  • Identify the basic qualities of a writer: sensitivity, critical sense, perseverance, discipline, sense of humor, creativity, technique...
  • Experience the different phases of writing: planning, textualization and revision.
  • Dissect the structure and rhetoric of famous speeches and delve into three of the five Ciceronian phases of speeches (inventio, dispositio and elocutio).
  • Overcome stage fright.

Subject Contents

The power of writing and speaking

  • Module 1: Most frequent texts
  • Module 2: Basic qualities of a writer
  • Module 3: Writing phases
  • Module 4: Effective structure of the different types of text
  • Module 5: Decalogue of linguistic resources for the writer
  • Module 6: Language use and norm
  • Module 7: Intertextuality and the use of information sources
  • Module 8: Rhetoric. General concept. Its origins and history
  • Module 9: Speech Analysis
  • Module 10: Pronunciation, intonation and other aspects related to public speaking and non-verbal communication
  • Module 11: Improvisation and persuasive techniques to capture people's attention
  • Module 12: Communication through a screen


Rocío Santamaría Professor of The power of writing and speaking

Rocío Santamaría

Ana Heredero  Professor of The power of writing and speaking

Ana Heredero