Affiliate marketing is a branch of online marketing that is based on achieving results. Companies or websites, called affiliates, are responsible for advertising to merchants (stores or advertisers) by publishing their advertisements or promotions.
Affiliate marketing allows business owners to achieve great digital marketing results, without the need to invest large budgets, and with the security of knowing where the traffic to their website came from. Unlike pay-per-click techniques, affiliate networks do not put you at risk, since the payment made to the affiliate network is defined based on valid results and not by clicks or impressions.
At the end of this subject, the student must be able to solve problems, make decisions and formulate judgments based on incomplete information in any aspect related to marketing and online strategy.
This knowledge will be translated and must be demonstrated by their ability to design and implement an online business communication strategy.