Executive Program on IoT and Digital Transformation

Generation of Differential Value Services through digitization
Executive Program on IoT and Digital Transformation
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Executive Program on IoT and Digital Transformation

IoT as the central point and backbone of a company that wants to digitally transform

The Internet of Things (IoT) can be defined as the ability to interact through the Internet between different types of devices, with the ability to generate data or carry out specific actions. The term IoT was first coined by Kevin Ashton in 1999, in order to combine the capabilities of the internet with the ability to interconnect things (mainly associated with a logistics or supply chain). However, it was not until 9 years later when the emergence of this term came about. From there, its growth has been unstoppable and, although initially it started being limited mainly to the industrial environment (industry 4.0), it has now spread to all sectors, becoming a key element in the digital transformation of departments and companies.

This program tries precisely to show that the IoT stands as the central point and backbone of a company that wants to digitally transform, regardless of the sector or the product/service that it sells or consumes, since at some point in its value chain (obtaining raw materials, distribution, development, etc.) the IoT will allow you to digitize a specific process, a department, a business unit, finally extending to the company as a whole.
The program will start from the most basic conception of the IoT and will evolve to that which, relying on other additional technological enablers (AI, blockchain, robotics, AR, VR, etc.), allows generating added value services.

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Likewise, the transversal characteristic of the IoT to all sectors of operation will allow new services of differential value by combining data corresponding to these different sectors.

Finally, in addition to the application and implementation of digital transformation, it is essential to have the ability to evolve within a changing environment such as the current one, where innovation and disruption play a key role in maintaining competitiveness and are key to avoid being surprised by new market competitors.

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Program that offers the abilities to know all the parts of the IoT value chain and to analyze the competition and the market associated with each of them, generating added value services through specific enabling technologies and using tools that allow the selection of the strategy and the adequate innovation ecosystems to be implemented

It generates added value services based on specific knowledge of the IoT environment
The program will start from the most basic conception of the IoT, and will evolve to that which, relying on other additional technological enablers (AI, blockchain, robotics, AR, VR, etc.), allows the generation of added value services.
You will know each of the components of the IoT value chain necessary to undertake the transformation of a company, whether it is a consumer (needs a product or service), producer (generates a specific product or service) or 'prosumer' (makes a product or service, and at the same time draws on other products or services).
Acquire communication competences in all the links of the IoT value chain.
This will allow you, through the lessons learned, to establish technical dialogue, both with suppliers and customers, at the level of: i) devices (hardware, firmware and software), ii) communication technologies and network configuration topologies, iii ) delivery protocols and data format typologies, iv) platforms for the treatment, filtering and processing of data turning them into information and v) enabling technologies that allow generating value-added services in combination with the IoT.
It enables one to implement innovation strategies relying on specific ecosystems.
This program offers the skills to study the competition and the market; as well as tools that allow one to select the type of innovation to be implemented and the ecosystems that allow it to be carried out.

Main Objective

This program allows you to acquire a detailed knowledge of the entire IoT ecosystem and the fundamental role it plays in the digital transformation of any type of company, in all sectors, from industry to tourism, through transport, logistics, energy and health, among others.

Specific Objectives

The specific objectives focus on the following keys:

  • Knowledge of each of the components of the IoT value chain necessary to undertake the transformation of a company, whether it is a consumer (needs a product or service), producer (generates a specific product or service) or 'prosumer' (performs a product or service, and at the same time is nourished by other products or services).
  • Establishment and interpretation of insights, forecasts and market trends that allow for the development of the digital transformation process, depending on both the sector in which the company is framed and its departments that must carry it out in the first instance; all this while considering the starting point in which each company is located.
  • Technical dialogue, both with suppliers and customers, at the level of: i) devices (hardware, firmware and software), ii) communication technologies and network configuration topologies, iii) delivery protocols and data format typologies, iv) platforms for the treatment, filtering and processing of data, turning them into information and v) enabling technologies that allow generating value-added services in combination with the IoT.
  • Interrelation between use cases of different sectors with the ability to replicate and adapt them, as well as to correlate the information between them, being able to generate synergies between them, giving rise to services of differential value.
  • Management of customized projects with changing requirements in their different development phases, associated with the idiosyncrasies of IoT environments in which it is difficult to develop two identical projects.
  • Implementation of innovation as a central element to promote the growth of the company, increasing its competitive capacity, as well as managing the appearance of disruptive elements in the most efficient and beneficial way for the company.
  • Use of the startup ecosystem, mainly those based on X-Tech technology, as a shuttle for a rapid implementation of new products, technologies or services, reducing their time to market and, therefore, increasing their competitiveness.


At the end of this program, the student will have the necessary competences to undertake the digital transformation -supported through the IoT- of their companies or specific departments, having the ability to dialogue with the actors involved in all elements of the IoT value chain, fueled by the knowledge of trends and market evolution, being able to generate value-added services with the combination of enabling technologies, as well as through the interaction of use cases associated with different sectors. All this, accompanied by tools that allow one to implement specific innovation strategies relying on national and international innovation organizations and programs, and on knowledge of the startup ecosystem, mainly in the X-Tech sector, with which one can collaborate.

Aimed at

In these coming years, all companies (regardless of the sector) will have to digitize, needing a profile that is capable of directing this digital transformation based on the IoT. This profile must have sufficient technical knowledge to be able to maintain an adequate dialogue and make decisions without having to go into a specific detail, but with the ability to select an ecosystem on which to rely, formed by both internal departments and specialized external companies (consulting firms, X-Tech startups, specific marketing, etc.). Likewise, you must be able to learn about new incoming technologies (that may impact the IoT environment) to protect yourself from possible competitors, as well as rely on innovation to evolve the strategy, being able to maintain the level of competitiveness. Therefore, this program targets:

  • Any professional who wants to acquire the necessary knowledge associated with the IoT environment and how to apply it in the digitization processes of their companies.
  • Managers of medium-sized companies seeking to digitize their companies through the use of the IoT.
  • Heads of business units or specific departments of large companies that need the IoT to digitize and operate with greater efficiency.
  • Program heads or project operation managers, so that they can understand the entire IoT ecosystem and how it impacts them in the development of their projects.
  • Innovation managers who can gradually implement digital transformation in their companies without directly impacting the core business.
  • Heads of digital processes who need to improve certain transversal functionalities of the company to increase its productivity.
  • Profiles who want to set up their own company based on the IoT and its enabling technologies, in order to help other companies in their digital transformation process.

Course Program

Module 1 Introduction: Understanding the IoT environment

This module introduces the concept of IoT and its evolution, from its origin to the current state of the art, understanding the elements that make up its value chain, its relationship with industry 4.0 and the phases of the industrial revolution, as well as its primary role in delivering the benefits associated with digital transformation.

  • What is the IoT?
  • Origin and evolution: from wireless sensor networks (WSNs) to IoT.
  • IoT, Industry 4.0 and digital transformation: how they interrelate.
  • The four phases of the industrial revolution: from mechanization to digitization.
  • Analysis of the keys and advantages of the implementation of digital transformation in a company.
  • Transversality of the digital transformation: Impact in all areas of the company.
  • Definition of the value chain of an IoT process, product or service: from raw data to application implementation.
  • The increased value chain: requirements, service levels and return on investment.
  • Derivatives of IoT in specific sectors (IoMT, IIoT) or in combination with other technologies (IoRT, AIoT).
  • Current state of the art of the IoT market and future trends.

Module 2 Interaction with the device: Hardware, firmware and software requirements

In this module, the different hardware, firmware and software requirements associated with the devices are detailed, starting from the data collection and performance capacity, indicating specific certifications to work in different environments and detailing the required remote processing and reprogramming capabilities.

  • Why and for what? Define the needs and requirements for each application and environment.
  • Sensor typology: size, type of power supply, consumption, connectivity.
  • Case studies of the device's working environments.
  • What parameters do the devices measure?
  • Devices that allow remote action.
  • Remote reprogramming: from sending commands to complete firmware modification.
  • Specific microcontrollers/microprocessors for IoT environments.
  • Physical hardware interfaces to connect to external peripheral elements.

Module 3Communication and connectivity: Two-way interaction device - platform

This third module will deal in depth with the different connectivity and communication technologies, as well as the different network configuration topologies, along with the protocols, standards and data formats that can be used for bidirectional transmission from/to devices.

  • How to choose the best topology to deploy my devices?: Hierarchical, star, mesh, bus.
  • Short, medium, long and global reach communication technologies.
  • Communication authorization, authentication and security.
  • Prioritization of communications: quality and class of service (QoS vs CoS).
  • Information transport protocols: Adapt to the specific requirement.
  • Types of data formats to be transmitted: Select the most appropriate and efficient.
  • Device-platform communication standards, allowing interaction between different systems.

Week off - Specific talk.

Module 4Data economy (I). IoT platforms: processing data to turn it into information.

In this module, the main existing IoT platforms are described in detail, indicating their most relevant components, which include: the different middlewares for collecting and interpreting the data received, the processing and filtering modules for the treatment of data, the representation formats of the sensors themselves and the data generated, as well as their storage capacities, converting the received data into information that will be consumed by other higher-layer modules.

  • What is the data economy? DIKW pyramid.
  • Inventory, management and maintenance of devices.
  • IoT platforms: from translation middleware to specific data storage.
  • Main platforms on the market: beyond AWS or Azure.
  • Middlewares: how to translate the received data.
  • Data processing and filtering: definition of specific tools and rules.
  • Representation formats of the sensors themselves and the data they generate.
  • Information storage: relational vs non-relational databases.
  • Data export APIs to be consumed by higher-layer modules.

Module 5Data economy (II). Application development using enabling technologies

Linking with the previous one, this module defines enabling technologies that, fed with the information collected and processed by the platforms, can generate value-added services, as well as visualization tools that allow displaying this data in specific dashboards adapted to the requirements of each type of user who is going to consume them.

  • The path from basic IoT to Enriched IoT.
  • Enriched IoT technology enablers: towards value-added IoT services
    • Big Data, Business Intelligence (BI) & Business Analytics (BA).
    • AI (Artificial Intelligence), Machine Learning & Deep Learning.
    • Natural Language Processing (NLP).
    • Artificial vision systems.
    • RPA (Robotic Process Automation) and hyper-automation.
    • Blockchain.
    • Edge Computing & Fog Computing.
    • 5G.
    • Intelligent Automation.
    • Drones.
    • Robotics.
    • Virtual Reality (VR), Augmented Reality (AR), Mixed Reality (MR) & Extended Reality (XR).
    • Digital Twin & BIM (Building Information Modeling).
  • • The value of dashboards as a business tool.

Module 6Transversal IoT in all sectors of operation

Once the main elements of the IoT value chain have been defined, this module delves into the different use cases that apply to all operating sectors and the ability to generate differential value services, correlating data from use cases belonging to those different sectors of operation.

  • IoT at the convergence of the IT/OT worlds.
  • Smart City: from isolated silo operation to a holistic approach.
  • Industry 4.0: smart factory, connected warehouse...
  • Public utility companies (utilities): energy efficiency, smart meters, etc.
  • Transportation and logistics: asset management, cargo monitoring, cold chain...
  • Agriculture: environmental monitoring, agricultural machinery vehicle management, etc.
  • Home: home automation, connected home...
  • Health: teleconsultation, wearables, etc.
  • Other sectors: tourism, sports, food, retail...
  • Interaction and cross-correlation of information from the different sectors: towards differential value services.

Week off - Specific talk.

Module 7IoT business strategy and development

This module shows the different types of actors in the IoT ecosystem with respect to their ability to consume and/or produce IoT solutions, products or services. In the same way, the main business models associated with the IoT, the way in which to approach them and their return on investment are indicated. Also, it delves into the specific casuistry of this type of projects, mainly made-to-measure and with changing conditions and, therefore, with specific management, operation, support and maintenance requirements.

  • IoT ecosystem: providers, consumers and ‘prosumers’ of IoT solutions.
  • Towards the business model in service mode (as a Service, aaS).
  • What does a new IoT business model imply?
  • Return on investment of the business model: when an IoT project is profitable.
  • Custom project management and product development: Waterfall vs Agile.
  • Implementation of the IoT solution: operation, support and maintenance.
  • Market approach models: B2B vs B2C vs B2B2C.

Module 8Monitoring the competition and the market

In this module, tools will be presented that allow studying the competition and the market, by studying the presence of competitors, the current state and monitoring the insights towards which the market is moving, all harmonized with the corresponding standardization and legislation that may condition the development of certain products/services.

  • Definition of trends, components to be considered, drivers of change, basic needs and innovation. Describing the path to obtain specific insights.
  • What are the current trends and how will they change the current landscape?
  • Standardization, legislation and regulation: Evaluating the degree of maturity of the market.
  • Monitoring of the dominant players in each of the elements of the value chain through specific tools: Impact on SEO, prices, social networks, news.
  • Market analysts: provide reports, metrics and specific monitoring instruments.
  • Where do you have to be? Specific events of reference.

Module 9Innovation

This module delves into innovation as one of the main elements of the competitiveness of companies and defines the value chain of innovation, its historical evolution, its typologies and fields of application, as well as the ecosystem of plans and national entities to be able to finance and develop it. Concepts such as the innovative matrix or innovative DNA will be addressed, which help to define the products and markets in which to innovate, as well as the way to develop that innovation.

  • Innovation value chain: from education to entrepreneurship.
  • Historical evolution of the way of carrying out innovation and its key players.
  • Innovative Ambition Matrix: Where are my products and markets located?
  • The DNA of the innovator: how to increase your creative capacity.
  • Types of innovation: sustained, incremental, transformative or disruptive.
  • National and international plans to undertake innovation.

Module 10The startup ecosystem

Closely related to the innovation part, this module emphasizes the startup ecosystem from the phases that define them, the seedbeds of their creation, as well as their sources of growth and development. Within this highly technological environment, the X-Tech phenomenon and the way in which it has spread in all sectors of operation will be described.

  • From idea to traction: the secret is in the validation.
  • Phases of a startup: from its birth to its possible sale.
  • The ecosystem as the basis for the growth and professionalization of startups.
  • Corporate-startup relationship model.
  • The X-tech phenomenon cuts across all innovation sectors: success stories.


JA José Antonio Galache López Business Development Manager for IoT Services at Orange Spain and Director of the Executive Program in IoT and Digital Transformation AA Álvaro Álvarez Vázquez Head of the Hydraulic, Coastal and Offshore Laboratory of the Environmental Hydraulic Institute of Cantabria JD Jacobo Domíngez Mosquera Head of Monitoring and Control in the Systems Division of Acorde Technologies JB Jesús Bernat Vercher CTO at Sigma Technologies LR Leonor Ruíz Posada Strategic designer & researcher at Soulsight
GP Gloria Pérez Cortés Director of Solutions Development and R&D&i at Capgemini Engineering JR Juan Rico Fernández Head of IoT business development at Grupo Teka JP Julia de Pedro Minguela Head of Strategy & Innovation at Byld JM José Manuel Leceta García CIO of the Alicante Port Authority

Summary of Executive Program on IoT and Digital Transformation.