This growth is reflected in the fact that, according to a survey conducted by the Association of Communication Managers (Dircom), 83% of workers consider Communication a vital activity for the proper functioning of their company.
This is also true for the health sector, which also is in need of correct policies and communication actions in order to enact the company's good practices in innovation and progress, in addition to the different updates and news typical of daily activity.
Nebrija's Expert Degree in Health Communication has the main objective of providing the student with the necessary communication knowledge that will allow him/her to prepare reports and other types of informative materials related to the health sector and prevention.
The student will be trained in the use of new technologies, social networks, data verification and other tools to be able to manage communication actions, whether digital, press, radio or television, within the Health area.
The student will acquire fundamental management and organization skills, as well as skills to function safely when making corporate and institutional, protocol, advertising and marketing communications in the specialized health field.
The demand for Communication professionals specialized in the Health sector has experienced exponential growth in recent years, as companies and institutions in the sector, both public and private, have understood the lack of information about their professional activity and their brand.
During their stay in Madrid, students (in person or through hybrid attendance) will visit some of the best hospitals and health centers in Spain with professionals in the sector.
Communication, both internal and external, is vital in a healthcare service. They will learn how the communication strategy is carried out in some of the large hospitals in Madrid. Depending on the availability of the chosen dates, it could be some of the following: La Paz University Hospital, General University Hospital Gregorio Marañón, Puerta de Hierro Majadahonda or Clínico San Carlos*.
The communication of Health Emergencies, another of the highlights of the Course, will be viewed through the Madrid Emergency Medical Service, SUMMA 112*, which has one of the largest and best equipped coordinating centers in Europe, and that allows them to know in real time the location of their resources. Madrid is the gateway to the South of Europe and hosts the headquarters, and on various occasions, production centers, pharmaceutical laboratories and health technology.
In addition, students will learn about the work of the institutional communication of the Ministry of Health, crisis communication, as well as its different general State offices that articulate the exercise of the National Health Service, with Primary Care as the door to the health system, and Public Health as director of actions aimed at the promotion and prevention for a healthy life.
* Visits to hospitals and SUMMA 112 will be determined according to the possibilities of the different services at the time of the scheduled dates. If they are not possible, they will be replaced by others of the same category.
The faculty is made up of communicators and specialists in health communication from the field of Spanish public and private health, considered one of the best in the world. The course is directed by Professor Miguel Angel Moncholi, PhD in Journalism (UCM), Bachelor's Degree in Audiovisual Communication and technician in Public Relations and Protocol, specialized Professor of Journalism and recognized for being a pioneer in Spain, having created and directed in the 80s the Spanish Red Cross hospital humanization program, which is the inspiration and precedent of the current Social Security patient care services.