On the internet there is a saying: "If you are not on Google, you do not exist." With the arrival of new technologies and analysis tools, the saying has evolved to “if you are not well positioned in Google, you do not exist”. The importance of a good positioning professional has grown like foam to be one of the most demanded and paid professions.
Therefore, this course, taught by Pablo Martín, offers the student the possibility of specializing in one of the sectors with the highest employability rate. You will learn the most important concepts of search engine marketing, as well as tools and techniques in SEO and SEM in order to be able to define your own strategy.