Web architecture tells us about the structure or construction of a website. That is, how it is organized for your navigation.
We cannot build an Internet project starting with the roof, so it is essential to establish the structure on which we will create our entire image and project on the Internet.
Therefore, the web architecture is essential for the structural design in shared information environments and the art and science of organizing and labeling websites, intranets, online communities and software in order to promote usability and location, the characteristic for being found. through internet searches.
Upon finishing this subject, the student must be able to solve problems, make decisions and judgments from incomplete information in any aspect related to the construction of web pages oriented to marketing and the measurement of results of actions and campaigns in digital commercial communication in the online environment and social media. This knowledge will be translated and must be demonstrated by his ability to determine the necessary elements for the creation of a marketing-oriented website.