Web analytics is essential in any digital marketing strategy, responding to the need to know how to measure data in all the actions taken by a company or institution, to know the effectiveness of the effort and money invested.
It is no use for the company to invest a large amount of resources to carry out its marketing strategy, if afterwards it does not know everything that is happening in real time with its audience. Therefore, this online course teaches the tools to obtain relevant information through the analysis on the website.
Some of the objectives of this program are to know the main concepts about measuring online marketing results, and to understand the metrics and tools of web analytics, by knowing how to interpret the results offered by these tools.