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Student profile: Graduates of the area of communications, advertising, marketing, business administration and/or of market research and similar degrees that require beginning their professional career in the area of strategic data analysis and advertising. Similar degrees: Bachelor’s degrees, Associate’s degrees or equivalents in Computer Science, Telecommunications, Mathematics, Physics, Statistics, Marketing, Market Research, Psychology, Sociology, Business Administration and Management (specialization in marketing). Professionals from the area of communications, advertising, marketing and/or market research who at present are already working and want to acquire knowledge on data analytics applied to advertising and to media business.
Graduate’s profile: A professional qualified for data analysis, but with a strategic vision in advertising and communications, capable of undertaking tasks within the advertising environment beyond what is strictly communicative, controlling aspects such as data activation, predictive analytics or the detection of qualified audiences. In the admission process, their academic records and aptitudes will be assessed in a personal interview with the program coordinator .
Official Degree: Master’s Degree in Advertising Media & Data DENTSU AEGIS
Type of degree: Nebrija University’s Own Degree
Campus: Madrid-Princesa ( C/Santa Cruz de Marcenado, 27 – 28015 Madrid)
Learning center: School of Communication and Arts
Places offered: 100
Total Credits: 60 credits.
Minimum 12 ECTS credits and maximum 60 ECTS credits per enrollment and academic year
Academic year in which it was implemented: 2019/2020
Duration: 1 year. From October to June
Type of Education: Blended
University Services: [+info]
Data analysis and interpretation is now an essential resource for making decisions that affect advertising and marketing strategies. Agencies and advertisers need to handle data analysis tools and techniques in order to design brand strategies, detect value insights and find new qualified audiences. Advertising in media is also experiencing a transformation in which the interpretation and use of data modify the planning processes and media buying and evolve into new programmatic buying and RTB models.
Professionals in advertising and marketing with data analysis capability are the most demanded in the sector and most sought after by advertisers, and media and communications agencies. It deals with professionals with a multidisciplinary profile, who have data analysis knowledge and are experts in the advertising business, in knowledge of the consumer and in planning and media buying.
This master’s degree originates from the digital transformation that the communications industry, and particularly the advertising and sectors, are experiencing. It is a unique master’s degree in Data Analytics and Business Intelligence, specialized in market advertising, which trains communications professionals in the area of applied data analysis.
DENTSU AEGIS NETWORK is one of the largest conglomerates of enterprises and institutions dedicated to the multimedia and advertising sectors, with more than 14,000 employees and with presence in more than 80 countries.Read Less
The blended modality eliminates all barriers in education, making one’s personal and professional life compatible with studying.
The close collaboration with our partner DENTSU AEGIS extends to all areas, from the design of the curriculum, to the professors, passing through the internship programs.
Study at an international urban campus, in the center of Madrid, with students from more than 50 different nationalities.
All our degrees and curricula have been prepared in accordance with the new guidelines set by current legislation, having already been verified by the National Agency for Quality Assessment.
The student must take 60 credits
For admission to the Master’s Degree in Advertising, Media & Data DENTSU AEGIS, the following is established:
A) It will be necessary to have an official university degree: Associate’s or Bachelor’s Degree. Furthermore, the university degree holders can be admitted according to foreign educational systems without the need for homologation of their degrees, as long as they accredit an academic level equivalent to the corresponding Spanish official university degrees and that grant admission to courses that may require it in the country issuing the degree. The students must deliver a certified copy of their university degree.
The degrees considered similar to this master’s degree are situated in the area of communications in general and of Advertising in particular, as well as studies of Business Management and Marketing. The bachelor’s and post-graduate programs in Computer Science, Telecommunications, Mathematics, Physics or Statistics are also considered similar degrees.
B) The candidates who do not possess the corresponding degree may also be admitted to this post-graduate program when they have documents that attest to professional experience that guarantees the achievement of the competences of the profile for admission to the master’s degree.
For the selection process of candidates, in the first place the academic record of the candidate will be taken into account, as well as the suitability of his profile. In the second place, professional internships and/or prior work experience can be assessed.
The admission process has two steps:
Step 1: Sending the request for admission: For this, the candidate must download the form from the web page. Once it is filled out, it will be sent by e-mail. In case of no informative meeting was held prior to the admission process, the candidate must send his curriculum vitae and his academic record in order to attach them to the admission request.
Step 2: Personal interview with the academic director of the program, whether in person in the School of Communication Sciences and Arts, or else online through the university’s virtual platform.
Having finalized the entire process, the Admissions Committee will issue a decision. The communication of the admission or non-admission will be done in a period not over one week from the finalization of the entire process. Nebrija University will supervise the list of admitted students, as well as the tests conducted.
As it deals with the university’s own degree, in case the student wants to take an official degree in the Nebrija University, up to a maximum of 15% of the credits taken could be recognized (this does not include the Final Research Project or the professional internships).
In the distance-learning modality, there are:
The Nebrija University has signed a Collaboration Agreement on the matter of training internships and employment with nearly 3,500 companies and institutions, to favor the practical training of all its students and the outreach to the professional media and first employment of the university graduates.
These are some of the companies from which the students of the Master’s Degree in Advertising, Media & Data DENTSU AEGIS may choose, with a view to performing their external internships and entering fully in contact with the professional sphere related to advertising: