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Master's Degree in Advertising, Media & Data DENTSU AEGIS

Data Analytics and Business Intelligence
Amplía información Postgraduate degree in Advertising, Media & Data DENTSU AEGIS Postgraduate degree in Advertising, Media & Data DENTSU AEGIS

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2nd Spanish University
in Employability


We are among the 6 best
Private Universities
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2nd Spanish private University
in transparency
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Summary table

Student profile: Graduates of the area of communications, advertising, marketing, business administration and/or of market research and similar degrees that require beginning their professional career in the area of strategic data analysis and advertising. Similar degrees: Bachelor’s degrees, Associate’s degrees or equivalents in Computer Science, Telecommunications, Mathematics, Physics, Statistics, Marketing, Market Research, Psychology, Sociology, Business Administration and Management (specialization in marketing). Professionals from the area of communications, advertising, marketing and/or market research who at present are already working and want to acquire knowledge on data analytics applied to advertising and to media business.

Graduate’s profile: A professional qualified for data analysis, but with a strategic vision in advertising and communications, capable of undertaking tasks within the advertising environment beyond what is strictly communicative, controlling aspects such as data activation, predictive analytics or the detection of qualified audiences. In the admission process, their academic records and aptitudes will be assessed in a personal interview with the program coordinator .

Official Degree: Master’s Degree in Advertising Media & Data DENTSU AEGIS

Type of degree: Nebrija University’s Own Degree

Campus: Madrid-Princesa ( C/Santa Cruz de Marcenado, 27 – 28015 Madrid)

Learning center: School of Communication and Arts

Places offered: 100

Total Credits: 60 credits.
Minimum 12 ECTS credits and maximum 60 ECTS credits per enrollment and academic year

Academic year in which it was implemented: 2019/2020

Duration: 1 year. From October to June

Type of Education: Blended

Academic Regulations: General student’s regulations. Credit transfer and recognition. Regulation of student participation.

University Services: [+info]

Quality of the degree

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In collaboration with DENTSU AEGIS NETWORK

Data analysis and interpretation is now an essential resource for making decisions that affect advertising and marketing strategies. Agencies and advertisers need to handle data analysis tools and techniques in order to design brand strategies, detect value insights and find new qualified audiences. Advertising in media is also experiencing a transformation in which the interpretation and use of data modify the planning processes and media buying and evolve into new programmatic buying and RTB models.

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Professionals in advertising and marketing with data analysis capability are the most demanded in the sector and most sought after by advertisers, and media and communications agencies. It deals with professionals with a multidisciplinary profile, who have data analysis knowledge and are experts in the advertising business, in knowledge of the consumer and in planning and media buying.

This master’s degree originates from the digital transformation that the communications industry, and particularly the advertising and sectors, are experiencing. It is a unique master’s degree in Data Analytics and Business Intelligence, specialized in market advertising, which trains communications professionals in the area of applied data analysis.

Dentsu Aegis Network

DENTSU AEGIS NETWORK is one of the largest conglomerates of enterprises and institutions dedicated to the multimedia and advertising sectors, with more than 14,000 employees and with presence in more than 80 countries.

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High specialization in Big Data

Master’s degree in the blended modality

The blended modality eliminates all barriers in education, making one’s personal and professional life compatible with studying.

With the help of the best

The close collaboration with our partner DENTSU AEGIS extends to all areas, from the design of the curriculum, to the professors, passing through the internship programs.

International networking

Study at an international urban campus, in the center of Madrid, with students from more than 50 different nationalities.


BOE Num.
All our degrees and curricula have been prepared in accordance with the new guidelines set by current legislation, having already been verified by the National Agency for Quality Assessment.
The student must take 60 credits

First Semester 28 ECTS

  • From October to January, both included
  • 2 ECTS | Ecosystem and convergence of media
  • 4 ECTS | Customer Analytics
  • 4 ECTS | Creation of qualified audiences and media consumption
  • 4 ECTS | Big Data analysis tools
  • 4 ECTS | Applied Business Analytics
  • 4 ECTS | Media planning process. Sources of data and metrics
  • 2 ECTS | Digital analytics
  • 2 ECTS | Introduction to Programmatic Buying
  • 2 ECTS | Applied creativity and innovation

Second Semester 32 ECTS

  • From January to June, both included
  • 2 ECTS | Content strategy
  • 2 ECTS | Predictive analytics of trends: Marketing Big Data Insights
  • 4 ECTS | Strategic planning
  • 2 ECTS | Effective presentations workshop
  • 4 ECTS | Advanced Programmatic Buying
  • 2 ECTS | Legal Framework
  • 4 ECTS | Allocation models
  • 2 ECTS | Outcome economy and measurement of effectiveness
  • 4 ECTS | Internships
  • 6 ECTS | Final Research Project

More Academic Information


Career opportunities

  • Media planner
  • Strategic Planner
  • Data Analyst
  • Consultant
  • Project Director
  • Customer Intelligence Departments
  • Business Intelligence Project Manager / Analyst
  • CRM Project Manager / Analyst
  • Manager / Customer Analyst
  • Customer Intelligence Manager / Analyst
  • Marketing Intelligence Manager / Analyst
  • Data Scientist
  • Data & Web Analyst
  • Market Research Manager
  • Expert in Customer Analytic
  • Data Analyst Manager
  • Digital Consultant
  • Business Intelligence Manager
  • Digital Marketing Manager
  • Project Manager


The Nebrija University has signed a Collaboration Agreement on the matter of training internships and employment with nearly 3,500 companies and institutions, to favor the practical training of all its students and the outreach to the professional media and first employment of the university graduates.

These are some of the companies from which the students of the Master’s Degree in Advertising, Media & Data DENTSU AEGIS may choose, with a view to performing their external internships and entering fully in contact with the professional sphere related to advertising:


Communication and Arts School

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