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Master's Degree in Sales Management and Digital Marketing

Compulsory professional internships in leading companies
Master's Degree in Sales Management and Digital Marketing Master's Degree in Sales Management and Digital Marketing

Master`s Degree in Sales Management and Digital Marketing

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Ranking Forbes - Top 5
Spanish Universities Ranking
Forbes University 2021

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High score
teaching and internacionalization
QS Stars Ranking

ranking

High score
online learning
QS Stars Ranking

ranking

High score
employability & inclusiveness
QS Stars Ranking

ranking

"1st" Spanish
University in Teaching
uRanking

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Among the 6 best
Private Universities
CyD Foundation

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3rd Spanish
private University in transparency
CyT Foundation

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Summary

Admission profile:The preferred admission profile is that of university graduates who carry out or wish to carry out their activity in the field of commercial management, using digital marketing as a tool; who in their university or equivalent degrees have passed subjects directly related to the management of companies, such as Business Administration, Marketing, Sales Management, Finance, Accounting, Operations Management, Management Skills, Economics, etc.; who have the ability to converse, have an open mind, a willingness to share and actively participate in the progress of the course, as well as those who have the ability to submit the tasks and work indicated on specified dates. All applicants who meet the requirements imposed by current legislation, with an associate's or bachelor's degree, who are interested in acquiring specialized training in the field of business management, will be able to access the University Master's Program in commercial management and digital marketing, as well as those who meet the requirements of the Admission Test and the basic skills that are assessed in it (described below). Prior to enrollment, in the case of associate's degree graduates, they will be informed that their degree grants them access to the Master's degree without granting professional status.

Official Degree:Master`s Degree in Sales Management and Digital Marketing

Learning center:School of Social Sciences

Places offered: - Classroom attendance: 50
- Blended: 60
- Online: 70

Total Credits 60 credits.
Minimum 12 ECTS credits and maximum 60 ECTS credits per enrollment and academic year.

Academic year it was implemented: 2017-2018

Duration: 1 year. From october to june
Face-to-face sessions are taught in the afternoons from Monday to Thursday

Branch of knowledge:: Social and Legal Sciences

Type of Teaching: Classroom attendance / Blended / Online

Academic Regulations: General student’s regulations. Credit transfer and recognition. Regulation of student participation.

University Services: [+info]

Quality of the degree

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Training in one of the most employable sectors, the digital world

Exclusive program that allows the student to access a curriculum that combines both the Commercial and the Marketing world, as well as the online world with the offline one through Digital Marketing tools, in a sector that is in constant evolution and has new social demands.

This Official Master's Degree in Commercial Management and Digital Marketing offers an orientation to the student towards the integral management of Marketing and Sales, thanks to a new concept of Commercial Management.

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The Master's Degree in Commercial Management and Digital Marketing involves a new definition of the demanded position of Commercial Director, focusing it on the tools that are required today to be successful in this role, Digital Marketing and the mastery of social networks.

Both tools are essential to know and optimally satisfy customers, as well as to monitor the commercial image that our brand transfers to consumers.

Communication is increasingly made through digital platforms and mastering them has become a fundamental requirement for a professional career.

Additionally, it gives access to the doctorate and consists of compulsory professional internships in companies that have signed an agreement with Nebrija University.

Metodology

The methodology is eminently practical, as the case method is followed. Continuous evaluation and personalized attention are two of the fundamental characteristics of this Master's degree. The Blackboard learning platform is used. The professors are active professionals and doctors, the groups are small, which guarantees the quality of the education received.

Differentiation

Small groups, practical teaching, personalization and constant tutoring and excellent relations with companies are the hallmarks of this Master’s degree.

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Program to master Digital Marketing and Social Networks

Double training modality

Education barriers disappear when the program can be studied remotely, combining both professional and personal life with the studies.

Professional internships

Atresmedia, BBVA, Carat and Santander are some of the companies and institutions that sponsor the curriculum and offer the best professional internships to the students of the Master's degree.

Case study

A 100% practical methodology based on real cases and the conviction that what is practiced is eventually learned.

Curriculum


BOE No. 168, of July 12, 2018
Our curriculum has been prepared in accordance with the new guidelines set by current legislation, as if verified by the National Agency for Quality Assessment and Accreditation.
The student must take 60 credits.


First Semester30 ECTS

  • 3 ECTS | The function and role of sales in the company
  • 6 ECTS | Sales management in the digital environment and digital marketing
  • 9 ECTS | Managerial skills and business management knowledge for business management
  • 6 ECTS | Use of social media and its impact on business results: community management
  • 6 ECTS | E-commerce

Second Semester30 ECTS

  • 6 ECTS | Sales as part of the Business Strategy
  • 6 ECTS | Customer management through specific tools
  • 6 ECTS | Sales team management
  • 6 ECTS | Professional internship
  • 6 ECTS | Master’s degree final project

Legend:

  • Obligatory
  • External Internships
  • Final Master's Project

More Academic Information

Employability


Career Opportunities

The Master's Degree in Commercial Management and Digital Marketing responds to the need of many companies and institutions in positions such as:

  • Website Director, Manager or Project Manager.
  • SEO / SEM consultant.
  • Community Manager.
  • Director of Digital Contents.
  • Commercial Director in on/offline projects.

Internships

The student has the option of carrying out compulsory professional internships to obtain the degree. It is also possible to validate the professional internships with professional experience. To take the internship, students may choose, among others, the following companies:

  • BANCO SANTANDER , S.A.
  • ATRESMEDIA CORPORACIÓN DE MEDIOS DE COMUNICACIÓN,S.A.
  • CANON ESPAÑA, S.A.
  • GAS NATURAL SDG, S.A.
  • GLOBALIA SERVICIOS CORPORATIVOS
  • HELLA, S.A.
  • IBERDROLA, S.A.
  • INDITEX, S.A.
  • MAN TRUCK & BUS IBERIA, S.A.U.
  • MICROSOFT IBÉRICA, S.R.L.
  • MINISTERIO ECONOMÍA (DGCOMINVER)
  • RENAULT TRUCKS ESPAÑA S.L.
  • REPSOL, S.A.
  • ROBERT BOSCH ESPAÑA, S.L.U.
  • TELEFONICA, S.A.
  • VODAFONE ESPAÑA, S.A.U.

School of Social Sciences