Master's Degree in Sales Management and Digital Marketing

General Skills:

• CG1.- Up-to-date knowledge of the different areas of business which are necessary to practise their profession.
• CG2.- Understand how your profession affects other departments of the company or institution.
• CG3.- Master sufficient techniques to obtain and analyse information, evaluate its relevance and validity, synthesise it and adapt it to the context.
• CG4.- Deal with complex and unpredictable situations in a systematic and creative way, with critical judgement, with incomplete information, taking risks, making decisions and communicating them to any type of audience.
• CG5.- Communicate correctly both orally and in writing, using the latest technology.
• CG6.- Act autonomously in the planning and implementation of projects and decisions.
• CG7.- Play different roles within a team, in particular as a leader.
• CG8.- Recognise the need for change and must have the necessary skills to manage it.
• CG9.- Act autonomously within a framework of responsible freedom.
• CG10.- Bring value to the business through creativity and participation.
• CG11.- Integrate the values and policies of effective equality, especially between women and men and attention to disability, into the organisation and governance of the company.

Specific Skills

Students must have acquired the following specific skills upon completing the Master's degree:

• CE1. Understand the buyer's needs and motivations.
• CE2. Interpret verbal, non-verbal and online communication in negotiation and sales processes.
• CE3. Set targets and deadlines, define priorities and monitor the quality of sales work.
• CE4. Manage and motivate teams of people performing sales tasks.
• CE5. Use tools for the development and professional growth of employees and define actions for the development of their professional skills.
• CE6. Recognise biotypes and identify behavioural patterns in the counterpart of a sales negotiation, using social media.
• CE7. Argue the benefits of your product that meet your customer's needs.
• CE.8. Leadership and decision making based on ethics and social responsibility.
• CE.9.- Master and apply new trends, opportunities and business practices in the field of Online Economy and Electronic Commerce.
• CE.10. - Analyse, design and integrate technologies and business models in multidisciplinary contexts such as e-commerce, online advertising, mobile applications or social media.
• CE.11. - Make decisions in the design and implementation of an Online Marketing Plan for the company: commercial viability; economic-financial viability and technical feasibility.