Master's Degree in Sales Management and Digital Marketing

Skills

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Schedules and calendar

Schedules 2022-2023 Academic calendar Exam schedule

Admission

The admission paths and requirements in the Master's and Doctorate degree level courses are those set out in Royal Decree 1393/2007 of October 29, with subsequent modification in Royal Decree 861/2010, of July 2, which establishes the ordinance of official university education. In addition, at Nebrija University it is necessary to pass the specific Admission Tests of each degree, whose content and specific procedure will be described under this heading.

Under the current legislation, students who meet any of the following conditions may access the Master's degree studies:

• Be the holder of an official Spanish university degree or other issued by a higher education institution of the European Higher Education Area that empowers access to Master's degree education in the issuing country.
• Graduates in accordance with educational systems outside the European Higher Education Area may access without the need for homologation of their degrees, after verification by the University that they accredit a level of education equivalent to the corresponding official Spanish university degrees and that they authorize, in the country issuing the degree, access to postgraduate education. Access through this path will not imply, in any case, the homologation of the previous degree held by the interested party, nor its recognition for other purposes than that of studying the Master's degree. In the cases in which the homologation of any degree, diploma or study obtained abroad is required for access to University, the Antonio de Nebrija University may conditionally admit students who prove that they have submitted the corresponding homologation application while the procedure for said homologation is resolved. Within the Academic Ordinance Plan implemented by the University, the "Conditional Enrollment Procedure" has been carried out, which includes these cases.
• In case of students with special educational needs derived from disability, the need for possible curricular adaptations, itineraries or alternative studies will be evaluated.

Admission

The admission process consists of four phases:

• 1. Sending the required documentation by mail or courier to the Postgraduate Admissions Section.
  The documentation that the candidate must provide is the following:
  • Completed Admission Application
  • Photocopy of the DNI (Spanish candidates) or passport (foreign candidates).
  • Two passport-sized, color photographs.
  • Certified photocopy of the official Degree of Associate's or Undergraduate Degree. For foreign candidates, a certified photocopy, with the corresponding official translation where appropriate, must be legalized through diplomatic channels or, where appropriate, by means of the Apostille of the Hague Convention, except in the case of documents issued by the authorities of the Member States of the European Union or signatories to the agreement on the European Economic Area. In addition, they must prove that the degree provided authorizes access to postgraduate studies in the issuing country.
  • Certified photocopy of the Academic Record. For foreign candidates, a certified photocopy, with the corresponding official translation if applicable, must be legalized through diplomatic channels or, where appropriate, by the Apostille of The Hague, except in the case of documents issued by the authorities of the Member States of the European Union or signatories to the agreement on the European Economic Area.
  • Personal letter of intent addressed to the Director of the Master's Degree Program, in which they explain the reasons why they wish to carry out the Master's studies, as well as the academic and professional expectations that lead them to this choice.
  • Updated Curriculum Vitae.
  • Two letters of recommendation.
• 2. Taking an Admission Test.
  The test that the candidates must take for admission to this Master's degree program will be specific according to the specialization they wish to study, and it is intended that the students prove their mastery of the competences related to it, as established in the ECI/3858/2007, section 4.2.
  Those who hold any of the university degrees corresponding to the chosen specialization will be exempt from the test.
  This test consists of the following sections:
  • A personal data questionnaire.
  • A question regarding the expectations of the candidate regarding the Master's degree, so that he shows his ability to express himself about the field of study.
  • Likewise, the ability to express oneself fluently in Spanish and English is assessed.
  • An English language test in order to place the student on a proficiency level scale of this language, in order to ensure that, at the end of the Master's degree, the student can prove to hold a level B2, required in the regulations, for those students who take courses in English. Nebrija is a member of ACLES (Association of Language Centers in Higher Education), an association that has its own certification system approved by the Conference of Rectors. Thus, students will pass an exam that will certify the level of English obtained.
  In order to verify the student's level and to be able to place him on the level scale, the English test will be scored over 100 and consist of the following sections:
  
  • A grammar and vocabulary section in which the questions will initially deal with more general and simpler lexical-grammatical questions in order to progressively require the candidate to have a greater command of the grammatical structures, the lexical handling of different specialties and their ability to resolve the ambiguous or implicit meaning of certain structures according to the context. This exercise will score 20/100.
  • A listening comprehension exercise, in which the student will listen to a native speaking about a topic related to his specialty. The student will be able to listen to the audio file twice and will respond to the questions posed, the first ones of general comprehension and the last ones centered on more specific details or with more complex and even ambiguous senses. This exercise will score 20/100.
  • UA writing exercise in which the student will produce a text of approximately 200 words on a subject of their specialty. The student will need to present positions and arguments in favor, as well as others against, contributing, in addition, his critical vision on the subject. In the same way, the student must include the semantic-lexical, morphosyntactic and textual structures, as well as the mechanisms of organization and cohesion of the text that are expected from this level. This exercise will score 20/100.
  • An exercise in reading comprehension in which the student will read a text of his specialty, posing some complex and abstract questions. The student must then answer the questions raised about the text. This exercise will score 20/100.
  • An oral interview with one of the English professors of the department with which the student must, on the one hand, interact in the form of dialogue, and on the other, talk about a specific topic that is given in a fluid manner and at the expected level. This exercise will score 20/100.
  These level tests are corrected by the specialized English language teaching staff of the department.
  Given that personal data is collected in this test, they will be treated in accordance with the provisions of Royal Decree 1720/2007, of December 21, which approves the Regulations for the development of Organic Law 15/1999, of December 13, on personal data protection.
  This written admission test will be complemented by a personal interview with a faculty member of the company department of the School of Economics and Business. This interview can be done in person or by videoconference through the computer tools available to the university and to ensuring the identity of the applicant.
  These tests will be conducted in person or in Madrid during the presentation sessions of the academic offer made by Nebrija's Promotion and Admissions Department (P&A).
  
  The testing periods are:
  • EARLY CALL: Tests held between February and May
  • ORDINARY CALL: Tests held in June and July.
  • EXTRAORDINARY CALL: Tests held in September.
• 3. Submitting the application to the Admission All the documents submitted by the student together with the result of the Admission Tests are assessed by the Admissions Committee of the Master's program. This Commission assesses if the documents are administratively correct and if the profile of the candidate fits that of the profile recommended for the master's degree.

  Admission criteria

  In addition to meeting the legally established access requirements indicated above, the Admission Commission will accept or reject the admission of a student taking into account the following admission criteria:

  • Academic record. Candidates will be weighted directly in this section from 1 to 10, depending on the average grade of their academic record.
  • Satisfactory results in the specific admission tests for this master's degree. The candidate will need to show an access profile that is reasonably in accordance with the one recommended for this master's degree.
  • Degree of motivation and attitude of the candidate.
  • Given that it is a program with distance learning and blended modalities, the real possibility of correctly following the planned educational activities (which may have a certain classroom lecture component in the blended version) will be assessed. This will be valued during the personal interview, in which the interviewer will assess whether the candidate's work and personal situation, his time availability, etc. is compatible with the normal development of the teaching-learning process and activities with the expected study load. As a result of this joint analysis, which will entail a mutual exchange of information, students can be guided about their real possibilities, the recommended annual enrollment load, and they will be informed about compulsory presence, in the case of the blended version, in some activities (exams, etc.) or, if necessary, their candidacy will be rejected if a probable impossibility of satisfactorily carrying out the programmed educational activities is detected.
  • The level of English language required for students whose native language is not English and who are going to study subjects in that language must be at least B2. Likewise, for those students whose native language is not Spanish, and they are going to study subjects in that language, they must have a B2 level of Spanish.
  • If the number of students exceeds the maximum limit, the Admissions Commission will decide based on the following weighting:
    • academic record (30%)
    • pre-university education in matters related to business management (10%)
    • level of English language knowledge (30%)
    • specific training courses carried out (10%).
    • previous experience in the professional field (20%)
    To perform the weighting, each of the above criteria from 1 to 10 will be evaluated before making the weighted sum.
• 4. Finally, if applicable, the Admission Committee will approve the candidate's admission to the Master's Program and/or the detailed proposal of competence complements and the corresponding training actions and credit load that the candidate must take.