{"id":22640,"date":"2014-04-01T17:24:27","date_gmt":"2014-04-01T15:24:27","guid":{"rendered":"http:\/\/www.nebrija.com\/medios\/actualidadnebrija\/?p=22640"},"modified":"2014-04-01T17:28:51","modified_gmt":"2014-04-01T15:28:51","slug":"el-compromiso-social-protagoniza-la-ii-jornada-de-comunicacion-solidaria-nebrija","status":"publish","type":"post","link":"https:\/\/www.nebrija.com\/medios\/actualidadnebrija\/2014\/04\/01\/el-compromiso-social-protagoniza-la-ii-jornada-de-comunicacion-solidaria-nebrija\/","title":{"rendered":"El compromiso social protagoniza la II Jornada de Comunicaci\u00f3n Solidaria Nebrija"},"content":{"rendered":"<p>Eva Garc\u00eda, responsable de Comunicaci\u00f3n y Marketing de Ketchum, Mila Benito, directora de Comunicaci\u00f3n Integral y responsable de Relaciones con Universidades de McCann, y Mar\u00eda Escriv\u00e1 de Roman\u00ed, CEO y socia fundadora de E-strategia, han participado hoy martes, 1 de abril, en la II Jornada de Comunicaci\u00f3n Solidaria Nebrija: \u201cLa Gran Recogida de Alimentos\u201d, celebrada en el Campus de La Berzosa.<\/p>\n<p>Marta Perlado, decana de la Facultad de Ciencias de la Comunicaci\u00f3n, ha inaugurado la jornada y ha destacado la labor de los alumnos en la misma, un ejemplo de la filosof\u00eda <i>learning by doing<\/i>, que tiene la Universidad Nebrija, seg\u00fan ha afirmado.<\/p>\n<p>El encuentro, organizado por los alumnos de la asignatura \u201cPrincipios de las Relaciones P\u00fablicas\u201d, ha girado en torno a la campa\u00f1a solidaria <i>Gran Recogida de Alimentos<\/i>, organizada por el Banco de Alimentos de Madrid con la colaboraci\u00f3n de la Universidad Nebrija, que permiti\u00f3 conseguir en un fin de semana cerca de un mill\u00f3n y medio de kilos de alimentos para su distribuci\u00f3n solidaria.<\/p>\n<p>\u201cEste tipo de campa\u00f1as son las que todo publicista quiere realizar\u201d porque son por un bien com\u00fan, ha se\u00f1alado Eva Garc\u00eda. La responsable de Comunicaci\u00f3n y Marketing de Ketchum ha afirmado que las acciones que realizan para al Banco de Alimentos son un pilar m\u00e1s de la agencia, como parte de la responsabilidad social de la misma.<\/p>\n<p>&#8220;Todas las ideas, incluso las sagradas deben adaptarse a las nuevas realidades&#8221;, ha afirmado Mila Benito, directora de Comunicaci\u00f3n Integral y responsable de Relaciones con Universidades de McCann. Benito ha destacado que su agencia tiene como objetivo \u201ccrear campa\u00f1as relevantes y que den resultados\u201d. &#8220;Esta profesi\u00f3n requiere un compromiso social en el d\u00eda a d\u00eda\u201d, ha afirmado.<\/p>\n<p>Por su parte, Maria Escriv\u00e1 ha explicado la creaci\u00f3n de la web de la recogida de alimentos. &#8220;Es muy importante la colaboraci\u00f3n e integrar la estrategia digital con el resto de la campa\u00f1a&#8221;, ha apuntado.<\/p>\n<p>Pilar Saura, profesora de la asignatura \u201cPrincipios de las Relaciones P\u00fablicas\u201d de la Universidad Nebrija y directora de comunicaci\u00f3n del Banco de Alimentos de Madrid, ha moderado esta jornada, que ha tenido como objetivo poner de manifiesto la importancia que tiene la Responsabilidad Social Corporativa dentro del \u00e1rea de Comunicaci\u00f3n de las empresas e instituciones.<\/p>\n<p>M\u00e1s informaci\u00f3n en: <a href=\"https:\/\/www.nebrija.com\/medios\/actualidadnebrija\/events\/ii-jornada-de-comunicacion-solidaria-nebrija-la-gran-recogida-de-alimentos\/msaurap@nebrija.es\" target=\"_blank\">msaurap@nebrija.es<\/a><\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 14%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-22640 gallery-columns-7 gallery-size-thumbnail'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.nebrija.com\/medios\/actualidadnebrija\/wp-content\/uploads\/sites\/2\/2014\/04\/resized_IMG_1522.jpg'><img loading=\"lazy\" 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Alimentos<\/p>\n","protected":false},"author":9,"featured_media":22642,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[3050],"tags":[3124],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El compromiso social protagoniza la II Jornada de Comunicaci\u00f3n Solidaria Nebrija - Actualidad Nebrija<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nebrija.com\/medios\/actualidadnebrija\/2014\/04\/01\/el-compromiso-social-protagoniza-la-ii-jornada-de-comunicacion-solidaria-nebrija\/\" \/>\n<meta property=\"og:locale\" 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