{"id":85335,"date":"2023-04-20T07:33:08","date_gmt":"2023-04-20T05:33:08","guid":{"rendered":"https:\/\/www.nebrija.com\/medios\/actualidadnebrija\/?p=85335"},"modified":"2023-04-20T17:27:16","modified_gmt":"2023-04-20T15:27:16","slug":"francisco-javier-navarro-publica-el-libro-managing-the-smart-revolution-in-tourism-firms","status":"publish","type":"post","link":"https:\/\/www.nebrija.com\/medios\/actualidadnebrija\/2023\/04\/20\/francisco-javier-navarro-publica-el-libro-managing-the-smart-revolution-in-tourism-firms\/","title":{"rendered":"Francisco Javier Navarro publica el libro `Managing the Smart Revolution in Tourism Firms\u00b4"},"content":{"rendered":"<p>Francisco Javier Navarro, profesor e investigador de la <a href=\"https:\/\/www.nebrija.com\/la_universidad\/facultades\/facultad-economia-empresa\/\">Facultad de Econom\u00eda y Empresa<\/a> de la Universidad Nebrija, acaba de lanzar su nuevo libro <em>Managing the Smart Revolution in Tourism Firms<\/em> (CABI).<\/p>\n<p>Las tecnolog\u00edas inteligentes est\u00e1n revolucionando el turismo generando un profundo impacto en la forma en que los turistas se comportan y en c\u00f3mo las empresas interact\u00faan con ellos y crean valor. El grado de sofisticaci\u00f3n alcanzado y la velocidad con la que se est\u00e1 produciendo la denominada revoluci\u00f3n inteligente significa que los profesionales del turismo que carecen de una formaci\u00f3n digital relevante y centrada en los datos corren el riesgo de quedarse atr\u00e1s y ser incapaces de aprovechar las oportunidades que se ofrecen para crear ventajas competitivas sostenibles.<\/p>\n<p>El <a href=\"https:\/\/www.cabidigitallibrary.org\/doi\/book\/10.1079\/9781800620261.0000\">libro<\/a> ofrece los \u00faltimos y m\u00e1s relevantes avances en el campo de la transformaci\u00f3n inteligente y las pr\u00e1cticas de gesti\u00f3n que se pueden poner en pr\u00e1ctica para seguir creando valor en los pr\u00f3ximos a\u00f1os. Dividido en cuatro partes y 23 cap\u00edtulos, Navarro destaca los desaf\u00edos que la revoluci\u00f3n inteligente trae a las empresas de turismo. El volumen tambi\u00e9n proporciona una gu\u00eda de acci\u00f3n para los l\u00edderes empresariales y aquellos que se acerquen a los fundamentos de la revoluci\u00f3n inteligente por primera vez. Tambi\u00e9n servir\u00e1 como un texto valioso para estudiantes de pregrado y posgrado en cursos especializados en turismo, tecnolog\u00eda y transformaci\u00f3n empresarial.<\/p>\n<p><em>Fuente y portada: CABI Digital Library.<\/em><\/p>\n<p><strong>Nota.<\/strong> La Biblioteca de la Universidad Nebrija dispone de este <a href=\"https:\/\/biblioteca.nebrija.es\/cgi-bin\/opac?TITN=135118\">libro en formato electr\u00f3nico (e-libro)<\/a>.<\/p>\n<p><a href=\"https:\/\/www.nebrija.com\/medios\/actualidadnebrija\/wp-content\/uploads\/sites\/2\/2023\/04\/9781800620261.0000.cover_.jpg\"><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-85336\" src=\"https:\/\/www.nebrija.com\/medios\/actualidadnebrija\/wp-content\/uploads\/sites\/2\/2023\/04\/9781800620261.0000.cover_-211x300.jpg\" alt=\"\" width=\"211\" height=\"300\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Francisco Javier Navarro, profesor e investigador de la Facultad de Econom\u00eda y Empresa de la Universidad Nebrija, acaba de lanzar su nuevo libro Managing the Smart Revolution in Tourism Firms (CABI). Las tecnolog\u00edas inteligentes est\u00e1n revolucionando el turismo generando un<\/p>\n","protected":false},"author":326,"featured_media":60834,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[3,5017],"tags":[3625,3164,3204],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Francisco Javier Navarro publica el libro `Managing the Smart Revolution in Tourism Firms\u00b4 - Actualidad Nebrija<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nebrija.com\/medios\/actualidadnebrija\/2023\/04\/20\/francisco-javier-navarro-publica-el-libro-managing-the-smart-revolution-in-tourism-firms\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Francisco Javier Navarro publica el libro `Managing the Smart Revolution in Tourism Firms\u00b4 - Actualidad Nebrija\" \/>\n<meta property=\"og:description\" content=\"Francisco Javier Navarro, profesor e investigador de la Facultad de Econom\u00eda y Empresa de la Universidad Nebrija, acaba de lanzar su nuevo libro Managing the Smart Revolution in Tourism Firms (CABI). Las tecnolog\u00edas inteligentes est\u00e1n revolucionando el turismo generando un\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nebrija.com\/medios\/actualidadnebrija\/2023\/04\/20\/francisco-javier-navarro-publica-el-libro-managing-the-smart-revolution-in-tourism-firms\/\" \/>\n<meta property=\"og:site_name\" content=\"Actualidad Nebrija\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-20T05:33:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-20T15:27:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.nebrija.com\/medios\/actualidadnebrija\/wp-content\/uploads\/sites\/2\/2019\/10\/francisco-javier-navarro.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"jpicos\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"jpicos\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Francisco Javier Navarro publica el libro `Managing the Smart Revolution in Tourism Firms\u00b4 - Actualidad Nebrija","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.nebrija.com\/medios\/actualidadnebrija\/2023\/04\/20\/francisco-javier-navarro-publica-el-libro-managing-the-smart-revolution-in-tourism-firms\/","og_locale":"es_ES","og_type":"article","og_title":"Francisco Javier Navarro publica el libro `Managing the Smart Revolution in Tourism Firms\u00b4 - Actualidad Nebrija","og_description":"Francisco Javier Navarro, profesor e investigador de la Facultad de Econom\u00eda y Empresa de la Universidad Nebrija, acaba de lanzar su nuevo libro Managing the Smart Revolution in Tourism Firms (CABI). Las tecnolog\u00edas inteligentes est\u00e1n revolucionando el turismo generando un","og_url":"https:\/\/www.nebrija.com\/medios\/actualidadnebrija\/2023\/04\/20\/francisco-javier-navarro-publica-el-libro-managing-the-smart-revolution-in-tourism-firms\/","og_site_name":"Actualidad Nebrija","article_published_time":"2023-04-20T05:33:08+00:00","article_modified_time":"2023-04-20T15:27:16+00:00","og_image":[{"width":1000,"height":667,"url":"https:\/\/www.nebrija.com\/medios\/actualidadnebrija\/wp-content\/uploads\/sites\/2\/2019\/10\/francisco-javier-navarro.jpg","type":"image\/jpeg"}],"author":"jpicos","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"jpicos","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.nebrija.com\/medios\/actualidadnebrija\/2023\/04\/20\/francisco-javier-navarro-publica-el-libro-managing-the-smart-revolution-in-tourism-firms\/","url":"https:\/\/www.nebrija.com\/medios\/actualidadnebrija\/2023\/04\/20\/francisco-javier-navarro-publica-el-libro-managing-the-smart-revolution-in-tourism-firms\/","name":"Francisco Javier Navarro publica el libro `Managing the Smart Revolution in Tourism Firms\u00b4 - Actualidad Nebrija","isPartOf":{"@id":"https:\/\/www.nebrija.com\/medios\/actualidadnebrija\/#website"},"datePublished":"2023-04-20T05:33:08+00:00","dateModified":"2023-04-20T15:27:16+00:00","author":{"@id":"https:\/\/www.nebrija.com\/medios\/actualidadnebrija\/#\/schema\/person\/0cd40b7dd3f54459e2cfc009dbd255c6"},"breadcrumb":{"@id":"https:\/\/www.nebrija.com\/medios\/actualidadnebrija\/2023\/04\/20\/francisco-javier-navarro-publica-el-libro-managing-the-smart-revolution-in-tourism-firms\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.nebrija.com\/medios\/actualidadnebrija\/2023\/04\/20\/francisco-javier-navarro-publica-el-libro-managing-the-smart-revolution-in-tourism-firms\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.nebrija.com\/medios\/actualidadnebrija\/2023\/04\/20\/francisco-javier-navarro-publica-el-libro-managing-the-smart-revolution-in-tourism-firms\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.nebrija.com\/medios\/actualidadnebrija\/"},{"@type":"ListItem","position":2,"name":"Francisco Javier Navarro publica el libro `Managing the Smart Revolution in Tourism Firms\u00b4"}]},{"@type":"WebSite","@id":"https:\/\/www.nebrija.com\/medios\/actualidadnebrija\/#website","url":"https:\/\/www.nebrija.com\/medios\/actualidadnebrija\/","name":"Actualidad Nebrija","description":"Noticias de la Universidad Nebrija","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.nebrija.com\/medios\/actualidadnebrija\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/www.nebrija.com\/medios\/actualidadnebrija\/#\/schema\/person\/0cd40b7dd3f54459e2cfc009dbd255c6","name":"jpicos","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.nebrija.com\/medios\/actualidadnebrija\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c4a1005cff3fd9bb5185e9671f4f3e9b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c4a1005cff3fd9bb5185e9671f4f3e9b?s=96&d=mm&r=g","caption":"jpicos"},"url":"https:\/\/www.nebrija.com\/medios\/actualidadnebrija\/author\/jpicos\/"}]}},"_links":{"self":[{"href":"https:\/\/www.nebrija.com\/medios\/actualidadnebrija\/wp-json\/wp\/v2\/posts\/85335"}],"collection":[{"href":"https:\/\/www.nebrija.com\/medios\/actualidadnebrija\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nebrija.com\/medios\/actualidadnebrija\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nebrija.com\/medios\/actualidadnebrija\/wp-json\/wp\/v2\/users\/326"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nebrija.com\/medios\/actualidadnebrija\/wp-json\/wp\/v2\/comments?post=85335"}],"version-history":[{"count":6,"href":"https:\/\/www.nebrija.com\/medios\/actualidadnebrija\/wp-json\/wp\/v2\/posts\/85335\/revisions"}],"predecessor-version":[{"id":85359,"href":"https:\/\/www.nebrija.com\/medios\/actualidadnebrija\/wp-json\/wp\/v2\/posts\/85335\/revisions\/85359"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nebrija.com\/medios\/actualidadnebrija\/wp-json\/wp\/v2\/media\/60834"}],"wp:attachment":[{"href":"https:\/\/www.nebrija.com\/medios\/actualidadnebrija\/wp-json\/wp\/v2\/media?parent=85335"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nebrija.com\/medios\/actualidadnebrija\/wp-json\/wp\/v2\/categories?post=85335"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nebrija.com\/medios\/actualidadnebrija\/wp-json\/wp\/v2\/tags?post=85335"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}