{"id":93813,"date":"2024-07-08T09:39:31","date_gmt":"2024-07-08T07:39:31","guid":{"rendered":"https:\/\/www.nebrija.com\/medios\/actualidadnebrija\/?p=93813"},"modified":"2024-07-08T09:39:31","modified_gmt":"2024-07-08T07:39:31","slug":"resena-investigacion-de-mercados","status":"publish","type":"post","link":"https:\/\/www.nebrija.com\/medios\/actualidadnebrija\/2024\/07\/08\/resena-investigacion-de-mercados\/","title":{"rendered":"Rese\u00f1a. Investigaci\u00f3n de mercados"},"content":{"rendered":"<p>Jorge Eli\u00e9cer Pietro Herrera, especialista en Administraci\u00f3n de Empresas, nos presenta su obra <strong><a href=\"https:\/\/biblioteca.nebrija.es\/cgi-bin\/opac\/?TITN=140134\">Investigaci\u00f3n de mercados<\/a><\/strong><em>.<\/em><\/p>\n<p>Esta obra pretende servir de consulta para los gestores de marketing, y poder realizar an\u00e1lisis acerca de c\u00f3mo se comportan sus clientes y qu\u00e9 deben innovar para mantenerlos y a la vez fidelizarlos.<\/p>\n<p>As\u00ed mismo, la obra propone al lector, involucrarse en el proceso de indagar, buscar, descubrir y registrar sobre los intereses de los consumidores y su posterior propuesta para satisfacer sus necesidades. Adem\u00e1s, facilita una serie de figuras, tablas y cuestionarios para una mayor comprensi\u00f3n.<\/p>\n<p>Entre los temas desarrollados encontrar\u00e1s los tipos de marketing, como el Marketing emocional (marketing oculto).<\/p>\n<p>Este libro electr\u00f3nico est\u00e1 disponible a trav\u00e9s del <a href=\"https:\/\/biblioteca.nebrija.es\/opac\"><strong>Cat\u00e1logo-OPAC ~ Web Portal<\/strong><\/a> de la Red de Bibliotecas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jorge Eli\u00e9cer Pietro Herrera, especialista en Administraci\u00f3n de Empresas, nos presenta su obra Investigaci\u00f3n de mercados. Esta obra pretende servir de consulta para los gestores de marketing, y poder realizar an\u00e1lisis acerca de c\u00f3mo se comportan sus clientes y qu\u00e9<\/p>\n","protected":false},"author":326,"featured_media":93804,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[3063],"tags":[3143,5603],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rese\u00f1a. Investigaci\u00f3n de mercados - Actualidad Nebrija<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nebrija.com\/medios\/actualidadnebrija\/2024\/07\/08\/resena-investigacion-de-mercados\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rese\u00f1a. Investigaci\u00f3n de mercados - Actualidad Nebrija\" \/>\n<meta property=\"og:description\" content=\"Jorge Eli\u00e9cer Pietro Herrera, especialista en Administraci\u00f3n de Empresas, nos presenta su obra Investigaci\u00f3n de mercados. Esta obra pretende servir de consulta para los gestores de marketing, y poder realizar an\u00e1lisis acerca de c\u00f3mo se comportan sus clientes y qu\u00e9\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nebrija.com\/medios\/actualidadnebrija\/2024\/07\/08\/resena-investigacion-de-mercados\/\" \/>\n<meta property=\"og:site_name\" content=\"Actualidad Nebrija\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-08T07:39:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.nebrija.com\/medios\/actualidadnebrija\/wp-content\/uploads\/sites\/2\/2024\/07\/Cub20_invest_de_mercados.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"220\" \/>\n\t<meta property=\"og:image:height\" content=\"320\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"jpicos\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"jpicos\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Rese\u00f1a. Investigaci\u00f3n de mercados - Actualidad Nebrija","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.nebrija.com\/medios\/actualidadnebrija\/2024\/07\/08\/resena-investigacion-de-mercados\/","og_locale":"es_ES","og_type":"article","og_title":"Rese\u00f1a. Investigaci\u00f3n de mercados - Actualidad Nebrija","og_description":"Jorge Eli\u00e9cer Pietro Herrera, especialista en Administraci\u00f3n de Empresas, nos presenta su obra Investigaci\u00f3n de mercados. Esta obra pretende servir de consulta para los gestores de marketing, y poder realizar an\u00e1lisis acerca de c\u00f3mo se comportan sus clientes y qu\u00e9","og_url":"https:\/\/www.nebrija.com\/medios\/actualidadnebrija\/2024\/07\/08\/resena-investigacion-de-mercados\/","og_site_name":"Actualidad Nebrija","article_published_time":"2024-07-08T07:39:31+00:00","og_image":[{"width":220,"height":320,"url":"https:\/\/www.nebrija.com\/medios\/actualidadnebrija\/wp-content\/uploads\/sites\/2\/2024\/07\/Cub20_invest_de_mercados.jpg","type":"image\/jpeg"}],"author":"jpicos","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"jpicos","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.nebrija.com\/medios\/actualidadnebrija\/2024\/07\/08\/resena-investigacion-de-mercados\/","url":"https:\/\/www.nebrija.com\/medios\/actualidadnebrija\/2024\/07\/08\/resena-investigacion-de-mercados\/","name":"Rese\u00f1a. Investigaci\u00f3n de mercados - Actualidad Nebrija","isPartOf":{"@id":"https:\/\/www.nebrija.com\/medios\/actualidadnebrija\/#website"},"datePublished":"2024-07-08T07:39:31+00:00","dateModified":"2024-07-08T07:39:31+00:00","author":{"@id":"https:\/\/www.nebrija.com\/medios\/actualidadnebrija\/#\/schema\/person\/0cd40b7dd3f54459e2cfc009dbd255c6"},"breadcrumb":{"@id":"https:\/\/www.nebrija.com\/medios\/actualidadnebrija\/2024\/07\/08\/resena-investigacion-de-mercados\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.nebrija.com\/medios\/actualidadnebrija\/2024\/07\/08\/resena-investigacion-de-mercados\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.nebrija.com\/medios\/actualidadnebrija\/2024\/07\/08\/resena-investigacion-de-mercados\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.nebrija.com\/medios\/actualidadnebrija\/"},{"@type":"ListItem","position":2,"name":"Rese\u00f1a. Investigaci\u00f3n de mercados"}]},{"@type":"WebSite","@id":"https:\/\/www.nebrija.com\/medios\/actualidadnebrija\/#website","url":"https:\/\/www.nebrija.com\/medios\/actualidadnebrija\/","name":"Actualidad Nebrija","description":"Noticias de la Universidad Nebrija","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.nebrija.com\/medios\/actualidadnebrija\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/www.nebrija.com\/medios\/actualidadnebrija\/#\/schema\/person\/0cd40b7dd3f54459e2cfc009dbd255c6","name":"jpicos","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.nebrija.com\/medios\/actualidadnebrija\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c4a1005cff3fd9bb5185e9671f4f3e9b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c4a1005cff3fd9bb5185e9671f4f3e9b?s=96&d=mm&r=g","caption":"jpicos"},"url":"https:\/\/www.nebrija.com\/medios\/actualidadnebrija\/author\/jpicos\/"}]}},"_links":{"self":[{"href":"https:\/\/www.nebrija.com\/medios\/actualidadnebrija\/wp-json\/wp\/v2\/posts\/93813"}],"collection":[{"href":"https:\/\/www.nebrija.com\/medios\/actualidadnebrija\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nebrija.com\/medios\/actualidadnebrija\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nebrija.com\/medios\/actualidadnebrija\/wp-json\/wp\/v2\/users\/326"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nebrija.com\/medios\/actualidadnebrija\/wp-json\/wp\/v2\/comments?post=93813"}],"version-history":[{"count":1,"href":"https:\/\/www.nebrija.com\/medios\/actualidadnebrija\/wp-json\/wp\/v2\/posts\/93813\/revisions"}],"predecessor-version":[{"id":93814,"href":"https:\/\/www.nebrija.com\/medios\/actualidadnebrija\/wp-json\/wp\/v2\/posts\/93813\/revisions\/93814"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nebrija.com\/medios\/actualidadnebrija\/wp-json\/wp\/v2\/media\/93804"}],"wp:attachment":[{"href":"https:\/\/www.nebrija.com\/medios\/actualidadnebrija\/wp-json\/wp\/v2\/media?parent=93813"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nebrija.com\/medios\/actualidadnebrija\/wp-json\/wp\/v2\/categories?post=93813"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nebrija.com\/medios\/actualidadnebrija\/wp-json\/wp\/v2\/tags?post=93813"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}