{"id":97712,"date":"2025-05-13T16:50:39","date_gmt":"2025-05-13T14:50:39","guid":{"rendered":"https:\/\/www.nebrija.com\/medios\/actualidadnebrija\/?p=97712"},"modified":"2025-05-13T17:35:25","modified_gmt":"2025-05-13T15:35:25","slug":"expertos-apela-responsabilidad-colectiva-sentido-comun-ciudades-mas-sostenibles","status":"publish","type":"post","link":"https:\/\/www.nebrija.com\/medios\/actualidadnebrija\/2025\/05\/13\/expertos-apela-responsabilidad-colectiva-sentido-comun-ciudades-mas-sostenibles\/","title":{"rendered":"Expertos apelan a la responsabilidad colectiva y al sentido com\u00fan para construir ciudades m\u00e1s sostenibles"},"content":{"rendered":"

La <\/span>transici\u00f3n <\/span>hacia <\/span>un <\/span>mundo <\/span>m\u00e1s <\/span>sostenible <\/span>es <\/span>inevitable, <\/span>pero <\/span>para <\/span>lograrla <\/span>se <\/span>requiere <\/span>el <\/span>trabajo <\/span>conjunto <\/span>de <\/span>administraciones, <\/span>empresas <\/span>y <\/span>ciudadan\u00eda, <\/span>alineado <\/span>con <\/span>un <\/span>ingrediente <\/span>indispensable: <\/span>el <\/span>sentido <\/span>com\u00fan. <\/span>As\u00ed <\/span>lo <\/span>afirmaron <\/span>los <\/span>expertos <\/span>que <\/span>participaron <\/span>en <\/span>la <\/span>III <\/span>Jornada <\/span>de <\/span>Sostenibilidad <\/span>organizada <\/span>por <\/span>la Polit\u00e9cnica Nebrija<\/a>.<\/span><\/p>\n

Ante <\/span>un <\/span>sal\u00f3n <\/span>de <\/span>actos <\/span>repleto <\/span>de <\/span>estudiantes <\/span>y <\/span>futuros <\/span>ingenieros, <\/span>intervinieron <\/span>Jorge <\/span>Gonz\u00e1lez <\/span>de <\/span>la <\/span>Fuente, <\/span>director <\/span>del <\/span>Grado <\/span>en <\/span>Ingenier\u00eda <\/span>en <\/span>Tecnolog\u00edas <\/span>Industriales <\/span><\/a>de <\/span>Nebrija; <\/span>Alejandro <\/span>Labanda, <\/span>director <\/span>de <\/span>Transici\u00f3n <\/span>Ecol\u00f3gica <\/span>en <\/span>beBartlet; <\/span>Jaime <\/span>S\u00e1nchez <\/span>Gallego, <\/span>Global <\/span>Executive <\/span>in <\/span>Innovation <\/span>and <\/span>Technology <\/span>en <\/span>IVECO; <\/span>Mar\u00eda <\/span>Luisa <\/span>L\u00f3pez-<\/span>Tola, <\/span>directora <\/span>de <\/span>Soluciones <\/span>Energ\u00e9ticas <\/span>en <\/span>Capgemini; <\/span>Alejandro <\/span>L\u00f3pez <\/span>Pereira, <\/span>manager <\/span>en <\/span>Kaizen <\/span>Institute <\/span>Western <\/span>Europe; <\/span>y <\/span>Rub\u00e9n <\/span>Ferrero,<\/span>\u00a0<\/span>docente <\/span>de <\/span>la <\/span>Universidad <\/span>Nebrija. <\/span>Todos <\/span>ellos <\/span>abordaron <\/span>los <\/span>grandes <\/span>desaf\u00edos <\/span>en <\/span>materia <\/span>de <\/span>sostenibilidad <\/span>en <\/span>el <\/span>\u00e1mbito <\/span>urbano <\/span>y <\/span>del <\/span>transporte.<\/span><\/p>\n

\"sostenibilidad-nebrija\"<\/a><\/p>\n

Hacia la transici\u00f3n verde a largo plazo<\/h2>\n

\u201c<\/span>Queremos <\/span>respirar <\/span>mejor, <\/span>desplazarnos <\/span>con <\/span>eficiencia <\/span>por <\/span>la <\/span>ciudad, <\/span>aprovechar <\/span>los <\/span>residuos <\/span>que <\/span>generamos\u2026 <\/span>y, <\/span>para <\/span>ello, <\/span>debemos <\/span>lograr <\/span>una <\/span>mayor <\/span>eficiencia <\/span>energ\u00e9tica. <\/span>La <\/span>mejor <\/span>energ\u00eda <\/span>no <\/span>consumida <\/span>es <\/span>la <\/span>que <\/span>no <\/span>se <\/span>desperdicia\u201d, <\/span>afirmaba <\/span>Rub\u00e9n <\/span>Ferrero <\/span>al <\/span>referirse <\/span>a <\/span>la <\/span>necesidad <\/span>de <\/span>reducir <\/span>el <\/span>despilfarro <\/span>energ\u00e9tico <\/span>en <\/span>los <\/span>entornos <\/span>urbanos. <\/span>Una <\/span>reflexi\u00f3n <\/span>que <\/span>el <\/span>profesor <\/span>reforzaba <\/span>con <\/span>un <\/span>dato <\/span>revelador: \u201c<\/span>Las <\/span>ciudades <\/span>ocupan <\/span>apenas <\/span>el <\/span>3\u202f% <\/span>del <\/span>territorio <\/span>terrestre, <\/span>pero <\/span>consumen <\/span>hasta <\/span>el <\/span>70\u202f% <\/span>de <\/span>la <\/span>energ\u00eda\u201d.<\/span><\/p>\n

En <\/span>esta <\/span>misma <\/span>l\u00ednea, <\/span>Alejandro <\/span>Labanda <\/span>subray\u00f3 <\/span>el <\/span>autoconsumo <\/span>como <\/span>un <\/span>aliado <\/span>clave <\/span>en <\/span>la <\/span>transici\u00f3n <\/span>sostenible <\/span>de <\/span>las <\/span>ciudades, <\/span>condicionada <\/span>incluso <\/span>por <\/span>nuestro <\/span>modelo <\/span>alimentario. \u201c<\/span>Espa\u00f1a <\/span>es <\/span>l\u00edder <\/span>en <\/span>la <\/span>producci\u00f3n <\/span>de <\/span>productos <\/span>ecol\u00f3gicos, <\/span>pero <\/span>estamos <\/span>muy <\/span>por <\/span>debajo <\/span>de <\/span>la <\/span>media <\/span>europea <\/span>en <\/span>su <\/span>consumo\u201d, <\/span>apuntaba <\/span>el <\/span>experto <\/span>de <\/span>beBartlet. <\/span>Por <\/span>su <\/span>parte, <\/span>Alejandro <\/span>L\u00f3pez <\/span>destacaba <\/span>que \u201c<\/span>la <\/span>sostenibilidad <\/span>no <\/span>es <\/span>un <\/span>proyecto, <\/span>sino <\/span>un <\/span>compromiso <\/span>a <\/span>largo <\/span>plazo, <\/span>equiparable <\/span>a <\/span>ponerse <\/span>en <\/span>forma <\/span>y <\/span>mantenerse <\/span>toda <\/span>la <\/span>vida\u201d.<\/span><\/p>\n

\"sostenibilidad-nebrija\"<\/p>\n

Un modelo europeo de veh\u00edculo el\u00e9ctrico poco sostenible<\/h3>\n

Uno <\/span>de <\/span>los <\/span>bloques <\/span>centrales <\/span>de <\/span>la <\/span>jornada <\/span>se <\/span>centr\u00f3 <\/span>en <\/span>el <\/span>presente <\/span>y <\/span>futuro <\/span>del <\/span>sector <\/span>de <\/span>la <\/span>automoci\u00f3n, \u201c<\/span>muy <\/span>vinculado <\/span>tambi\u00e9n <\/span>a <\/span>la <\/span>vida <\/span>en <\/span>las <\/span>ciudades\u201d, <\/span>como <\/span>explic\u00f3 <\/span>Jaime <\/span>S\u00e1nchez. <\/span>El <\/span>experto <\/span>de <\/span>IVECO <\/span>puso <\/span>como <\/span>ejemplo <\/span>de <\/span>resiliencia <\/span>y <\/span>\u00e9xito <\/span>la <\/span>primera <\/span>f\u00e1brica <\/span>de <\/span>Opel, <\/span>que <\/span>lleva <\/span>m\u00e1s <\/span>de <\/span>un <\/span>siglo <\/span>produciendo <\/span>veh\u00edculos <\/span>en <\/span>la <\/span>ciudad <\/span>alemana <\/span>de <\/span>R\u00fcsselsheim.<\/span><\/p>\n

No <\/span>obstante, <\/span>la <\/span>incertidumbre <\/span>sobre <\/span>el <\/span>futuro <\/span>del <\/span>veh\u00edculo <\/span>el\u00e9ctrico <\/span>marc\u00f3 <\/span>el <\/span>tramo <\/span>final <\/span>del <\/span>encuentro. \u201c<\/span>El <\/span>modelo <\/span>actual <\/span>del <\/span>coche <\/span>el\u00e9ctrico <\/span>en <\/span>Europa <\/span>es <\/span>insostenible <\/span>porque <\/span>su <\/span>cadena <\/span>de <\/span>valor <\/span>depende, <\/span>en <\/span>gran <\/span>medida, <\/span>de <\/span>China\u201d, <\/span>advert\u00eda <\/span>S\u00e1nchez, <\/span>quien <\/span>apel\u00f3 <\/span>nuevamente <\/span>al <\/span>sentido <\/span>com\u00fan \u201c<\/span>si <\/span>no <\/span>queremos <\/span>que <\/span>se <\/span>destruya <\/span>el <\/span>sector\u201d.<\/span><\/p>\n

Precisamente <\/span>para <\/span>afrontar <\/span>estos <\/span>y <\/span>otros <\/span>dilemas <\/span>ambientales, <\/span>Mar\u00eda <\/span>Luisa <\/span>L\u00f3pez-<\/span>Tola <\/span>anim\u00f3 <\/span>a <\/span>los <\/span>estudiantes <\/span>a <\/span>liderar <\/span>la <\/span>transformaci\u00f3n sostenible <\/span>urbana <\/span>desde <\/span>un <\/span>enfoque <\/span>social, <\/span>ambiental <\/span>y <\/span>econ\u00f3mico. \u201c<\/span>La <\/span>tecnolog\u00eda <\/span>est\u00e1 <\/span>redefiniendo <\/span>la <\/span>vida <\/span>urbana <\/span>y <\/span>est\u00e1 <\/span>demostrado <\/span>que <\/span>las <\/span>ciudades <\/span>inteligentes <\/span>mejoran <\/span>significativamente <\/span>la <\/span>calidad <\/span>de <\/span>vida <\/span>y <\/span>la <\/span>experiencia <\/span>de <\/span>sus <\/span>habitantes\u201d, <\/span>se\u00f1al\u00f3. <\/span>Eso <\/span>s\u00ed, <\/span>aunque <\/span>la <\/span>tecnolog\u00eda <\/span>sea <\/span>una <\/span>aliada, <\/span>concluy\u00f3, \u201c<\/span>la <\/span>responsabilidad <\/span>de <\/span>construir <\/span>ciudades <\/span>m\u00e1s <\/span>humanas <\/span>es <\/span>de <\/span>todos\u201d.<\/span><\/p>\n

Texto: Pablo Mart\u00ednez Dorado \/ Fotograf\u00edas: Zaida del R\u00edo<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

La III Jornada de Sostenibilidad gir\u00f3 en torno a los desaf\u00edos sostenibles del sector urbano y de la automoci\u00f3n.<\/p>\n","protected":false},"author":324,"featured_media":97714,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[3053],"tags":[3124,6399,6048,4566,6400],"acf":[],"yoast_head":"\nExpertos apelan a la responsabilidad colectiva y al sentido com\u00fan para construir ciudades m\u00e1s sostenibles - Actualidad Nebrija<\/title>\n<meta name=\"description\" content=\"La Universidad Nebrija celebr\u00f3 la III Jornada de Sostenibilidad en el Campus de la Polit\u00e9cnica y Ciencias Sociales en Madrid-Princesa.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nebrija.com\/medios\/actualidadnebrija\/2025\/05\/13\/expertos-apela-responsabilidad-colectiva-sentido-comun-ciudades-mas-sostenibles\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Expertos apelan a la responsabilidad colectiva y al sentido com\u00fan para construir ciudades m\u00e1s sostenibles - 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