High employability training
This advanced specialisation is meticulously designed to train professionals in the effective application of cutting-edge Artificial Intelligence (AI) and Machine Learning (ML) technologies. Its core objective is to empower participants to transform data into concrete strategic actions, optimising commercial strategies, revolutionising the customer experience and maximising profitability in the dynamic and competitive e-commerce and retail sectors.
The programme goes beyond theory, offering a powerful and unique combination of in-depth technical knowledge in AI/ML algorithms and their practical implementation in real business scenarios. Participants will acquire skills to impact critical areas of the business, such as:
- Predictive and Hyper-segmented Marketing:Using models to predict trends, identify high-value customers and design campaigns with superior ROI.
- Intelligent and Predictive Inventory Management: Applying advanced forecasting to minimise stock-outs, reduce excess inventory and optimise the supply chain.
- Real-Time Mass Personalisation: Implementing sophisticated recommendation systems and fully tailored user experiences at the individual level.
- Advanced Consumer Behaviour Analysis: Deciphering hidden patterns in browsing, purchase and interaction data to understand motivations and predict future actions.
The key differential value of this specialisation is the close collaboration with Publicis, a global leader in communication, marketing and digital transformation
This strategic partnership ensures that the content not only reflects the latest technological innovations, but also industry best practices, real-world success stories and a deep understanding of today's market needs. Participants will benefit from a unique perspective that fuses technical rigour with the strategic and applied vision needed to lead the digital transformation in their organisations.
This unique Diploma is the gateway for e-commerce and retail professionals to master the tools that will define the future of the industry, enabling them to make data-driven decisions, automate key processes, create sustainable competitive advantages and ultimately drive significant growth and profitability.
In collaboration with
Mastery of leading tools in the sector
In partnership with Publicis
At the heart of our specialisation lies an exclusive partnership with Publicis Groupe, a global leader in business transformation and technology consulting. This is not a conventional sponsorship: it is an operational integration where Publicis experts co-design content and bring proven methodologies from the largest companies in the sector.
Hyflex mode
The training is given on Friday afternoons and/or Saturday mornings, in hybrid mode, which facilitates personal and professional life with the training process, without losing the university's characteristic excellence.
Internationally renowned faculty
Working professionals from leading companies (Amazon, Inditex, Mercado Libre) who combine their practical experience with a solid teaching background. They impart knowledge from the trenches of the market, with real cases of great relevance.
In partnership with Publicis
At the heart of our specialisation lies an exclusive partnership with Publicis Groupe, a global leader in business transformation and technology consulting. This is not a conventional sponsorship: it is an operational integration where Publicis experts co-design content and bring proven methodologies from the largest companies in the sector.
Hyflex mode
The training is given on Friday afternoons and/or Saturday mornings, in hybrid mode, which facilitates personal and professional life with the training process, without losing the university's characteristic excellence.
Internationally renowned faculty
Working professionals from leading companies (Amazon, Inditex, Mercado Libre) who combine their practical experience with a solid teaching background. They impart knowledge from the trenches of the market, with real cases of great relevance.
Syllabus
The student must take 30 credits
Testimonials
Margarita Núñez Canal
Diploma Experto en IA aplicada al E-commerce y Retail Marketing
"Si buscas un programa que combine rigor técnico con aplicación empresarial tangible, donde cada clase sea un paso hacia la innovación real en tu organización, esta formación es la elección estratégica. No es solo aprender IA: es aprender a hacer que la IA trabaje para tu negocio."
Margarita Núñez Canal
Diploma Experto en IA aplicada al E-commerce y Retail Marketing
"Nuestros estudiantes se transforman en profesionales capaces de liderar la revolución tecnológica en sus organizaciones. El Experto en IA aplicada al E-commerce y Retail Marketing no es solo un curso; es un puente estratégico entre la innovación académica y las demandas urgentes de la industria. Desde su diseño, priorizamos un enfoque holístico: combinamos rigor teórico (desde los fundamentos matemáticos de los algoritmos hasta la ética en el desarrollo de sistemas autónomos) con una inmersión práctica en escenarios reales, utilizando tecnologías vanguardistas, respaldadas por nuestra alianza con Microsoft."
Dra. Ana Fernández-Ardavín
Diploma Experto en IA aplicada al E-commerce y Retail Marketing
"Nuestro compromiso es formarte con las competencias necesarias para que seas el profesional que demanda la sociedad. En nuestra Facultad promovemos la metodología docente práctica y la enseñanza dinámica y participativa, para lograr la máxima empleabilidad y el desarrollo de tu espíritu emprendedor"