Specialised training for 360° data analysts
Data analysis applied to business is an emerging discipline, arising from the intersection between areas such as mathematics, statistics and computer science. It is an area with a spectacular momentum that requires a multidisciplinary approach, combining knowledge dispersed among different subject areas, and which is based on the transformations that current digital technologies are causing in all aspects of the company.
This Master's degree aims to understand the way in which data is transformed into relevant and useful information, as well as providing students with the theoretical and practical knowledge to know how to define the technological and corporate processes necessary to extract economic and business value from information. The discipline brings together a set of fundamentals and principles that support and guide the extraction of information and knowledge from data, drawing from different fields including mathematics, statistics, machine learning and data mining. This approach takes into account the importance of the problems known as 'Big Data', which have a great impact on multiple domains of society and business.
At NBTS we are particularly aware of the functional and strategic relevance of data-driven decision making on the performance of companies and organisations in all sectors of international economic activity. The Master will allow you to acquire, during an intense year of study and applied work, the technical knowledge, work dynamics and practical experience necessary to enhance your professional career and corporate performance in the international environment.
The programme aims to train graduates in their first stage for their business performance as data analysts, responsible for extracting knowledge and designing products based on corporate and sectorial information through exploration, creation and experimentation with models and visualisations. This requires a combination of statistical, mathematical and programming techniques. Therefore, an analyst must be able to organise data and be able to transform it into intelligent information that allows prediction to support decision making.
In collaboration with
Why study a Master in Business Analytics?
360° Data Analysts
An internationally recognised master's degree aimed at training corporate data scientists prepared to take advantage of the full potential of corporate and sectorial information to improve the possibilities of analysis and help in decision-making. The specialised training provided by the degree allows the data analyst to have a 360-degree view of their business and the opportunities offered by the environment.
Specialised training
This is a master's programme designed to provide students with a solid understanding of the set of technologies and opportunities offered by data analysis and Big Data. A highly employable programme that provides specialised training in the fastest growing discipline in recent years.
Employability references
We don't say so, our results say so. According to the prestigious U-Ranking 2023 report, we are the second best university in Madrid in terms of employability and we are at the top of the national rankings for degrees specialising in Economics, Administration and Law. In addition, we are the best university in Spain in terms of the average salary of our graduates, according to the same report carried out by the BBVA Foundation and IVIE. These excellent results have positioned us as one of the best universities in Spain according to Forbes.
In the centre of Madrid
We are in the centre of the capital with one objective: to be close to everything and everyone. A privileged location that represents a magnificent opportunity to have close and direct access to a multitude of companies and institutions. Not only to their facilities, but also to their managers, who regularly visit our facilities to share their knowledge, opinions and thoughts with our students or to participate in selection processes.
360° Data Analysts
An internationally recognised master's degree aimed at training corporate data scientists prepared to take advantage of the full potential of corporate and sectorial information to improve the possibilities of analysis and help in decision-making. The specialised training provided by the degree allows the data analyst to have a 360-degree view of their business and the opportunities offered by the environment.
Specialised training
This is a master's programme designed to provide students with a solid understanding of the set of technologies and opportunities offered by data analysis and Big Data. A highly employable programme that provides specialised training in the fastest growing discipline in recent years.
Employability references
We don't say so, our results say so. According to the prestigious U-Ranking 2023 report, we are the second best university in Madrid in terms of employability and we are at the top of the national rankings for degrees specialising in Economics, Administration and Law. In addition, we are the best university in Spain in terms of the average salary of our graduates, according to the same report carried out by the BBVA Foundation and IVIE. These excellent results have positioned us as one of the best universities in Spain according to Forbes.
In the centre of Madrid
We are in the centre of the capital with one objective: to be close to everything and everyone. A privileged location that represents a magnificent opportunity to have close and direct access to a multitude of companies and institutions. Not only to their facilities, but also to their managers, who regularly visit our facilities to share their knowledge, opinions and thoughts with our students or to participate in selection processes.
The most complete and up-to-date training in the sector
Do you want to become an expert in business analytics and lead strategic decision-making in the most innovative companies using data and artificial intelligence? In our Master's Degree in Business Analytics you have the most complete and updated training to become a highly demanded professional in the labour market. It is an official programme (accredited by ANECA) and connected to the current professional reality. You will be trained in the four-level stack: technology, data, analytics and business; the most valued today in innovation projects in business analytics.
You will be guided by lecturers with extensive experience in the professional world of business analytics, who will pass on their knowledge, their day-to-day experience and their passion for the sector. You will learn by solving real cases and business problems, using programming languages and tools, databases, analytics and visualisation in a practical way. These practical experiences will not only enrich you but will also form part of your evaluation.
We are waiting for you
Contact us and we will inform you about the next open days.
"Are you ready to be the strategist that companies need in the information age? Can you imagine yourself driving decisions that not only anticipate the market, but transform it, thanks to data and artificial intelligence? Our Master's in Business Analytics is your launching pad to that future. We train visionaries capable of leading projects where data and artificial intelligence come together to uncover hidden opportunities and solve business challenges with creativity and precision. As you progress on this learning journey, you will master the science of turning data into smart decisions. You'll be the expert that every company values: a professional who not only interprets vast data sets, but also applies artificial intelligence to bring them to life, generating innovation and tangible value."
Nebrija University joins
The Principles for Responsible Management Education (PRME):
a firm commitment to business education with a global purpose
From Madrid to California, Berkeley awaits you
Nebrija Business & Technology School offers Master in Management students the opportunity to take an Innovation, Technology and Entrepreneurship programme at the prestigious University of California Berkeley. This is a unique opportunity to learn at one of the world's leading universities and to network with students and professors from the other side of the ocean.
Syllabus
The student must take 60 credits
Objectives of the Master's Degree in Business Analytics
The main objective of the programme is to train specialists capable of identifying, capturing, transforming, analysing and interpreting data, in order to enhance the value and innovation applied in the company and its businesses.
The programme is conceived as a tool of exceptional value to achieve the development of the objectives of companies and executives to integrate the most modern techniques that data science incorporates in the digital transformation. The knowledge and skills that students develop in the master's degree include, among others, the following:
- Understand what Data Driven Decision Making is and how to transform the organisation accordingly.
- Establish the fundamentals of data analytics as a transformative business driver.
- Knowing how Cloud Computing and distributed technologies allow resources to be managed efficiently.
- Know the pillars of data governance in the corporate environment.
- Effectively integrate the objectives of all parties involved in the digital transformation and data analysis process through the right visualisation techniques and effective storytelling.
- Integrate and centralise data to improve marketing, production, logistics, human resources, etc. policies in the digital sphere.
- Understand how Blockchain, Machine Learning and Artificial Intelligence affect business in a digital environment.
- Incorporate the most modern methodologies such as Agile or Design Thinking into project management.
- Understand what Data Driven Decision Making is and how to transform the organisation accordingly.
- Establish the fundamentals of data analytics as a transformative business driver.
- Knowing how Cloud Computing and distributed technologies allow resources to be managed efficiently.
- Know the pillars of data governance in the corporate environment.
- Effectively integrate the objectives of all parties involved in the digital transformation and data analysis process through the right visualisation techniques and effective storytelling.
- Integrate and centralise data to improve marketing, production, logistics, human resources, etc. policies in the digital sphere.
- Understand how Blockchain, Machine Learning and Artificial Intelligence affect business in a digital environment.
- Incorporate the most modern methodologies such as Agile or Design Thinking into project management.
Professional Outings
The Master's Degree in Business Analytics qualifies students to:
- Data Analyst
- Business Analytics and Big Data Consultant
- Business Intelligence Analyst
- Analytics Manager
- Financial Analyst
- HR Analytics Specialist (HR Analytics Specialist)
- Operations Analyst
Professional Internships
Our institution has signed more than 12,500 collaboration agreements with companies and institutions. A link that refers not only to professional internships, but also to the contribution of experienced professionals to the teaching staff or to the active participation in the advisory boards that design the study plans.
Specifically for the Master's in Business Analytics, the University has signed collaboration agreements with leading companies such as:
Highlights Events
Induction Week 2025
An unforgettable Induction Week marked the beginning of a new stage for the students who have just joined Nebrija Business & Technology School, in a week in which we were able to give them a warm official welcome to our university community. Representatives of the institution have shared with them inspiring messages and have offered them valuable advice on how to successfully face this new stage. With enthusiasm and commitment, the Induction Week has sealed the starting point of a university experience that promises to be full of learning, growth and great achievements.
Meeting on the emergence of AI in the data sector
The conference, organised in collaboration with DAMA Spain (the Spanish chapter of the International Data Management Association), brought together more than 100 professionals who analysed and reflected on the impact of AI in the sector.
Data Management Summit. Data and public administration
Third international meeting on data management held at the Nebrija University. An open discussion forum with conferences, round tables and group dynamics on data and its impact on public administration.
Rankings
International recognitions and rankings of Nebrija Business & Technology School.
Highest score
One of the best universities in Spain
Top 5 University in Workplace Inclusion_.
MBA Top 5 in Spain
Top 6 Online MBAs in English
Highest score
One of the best universities in Spain
Top 5 University in Workplace Inclusion_.
MBA Top 5 in Spain
Top 6 Online MBAs in English
Quality
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