During the length of the course students will learn how to “Think Digital”. This means understanding the basics of digital but also learning how to apply digital technology in the real world.
Students will learn, research, integrate and apply the latest digital trends as part of organizational processes to add value for consumers and companies.
As part of this journey, students will challenge existing business processes, digital strategies and consumer satisfaction.
We live in an era where organizations are aware of the benefits of digital but afraid of making the necessary changes as these may affect their performance in the short term.
Since digital is the most important force shaping businesses, digital marketing professionals must be ready to be challenged by professionals with limited knowledge in digital transformation.
Therefore, students will learn how to build a plan, justify investments and report performance.