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Sports Management Program

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Sports Management Program


You will achieve a comprehensive approach to sports management and its derivative businesses

The sports sector is one of the most important in the Spanish business fabric, where there are institutions such as Real Madrid, Atlético de Madrid and the Tennis Open. Participants will visit these facilities to learn firsthand how they work. It is a lifetime experience where you will acquire both professional and personal skills.

The content of the program has been designed based on the latest business trends in the sports sector. Marketing, internationalization, management of spaces and facilities and social networks are some of the aspects that you will develop in this two-week experience in Madrid, one of the most cosmopolitan cities in Europe.

The program includes accommodation (single room with bathroom), transport card (valid for the duration of the program), airport pick-up (for groups only) and an emergency assistance telephone number.
Participants are required to submit accident insurance at the time of registration.


Curriculum* 3 US Credits


Week 1
  • Orientation Sessions:
    • Program Introduction
    • Madrid & Survival Spanish
  • Lecture & Workshops:
    • International Sport Business
    • Stadium and Event Management
    • Sports Marketing
  • Fieldtrip:
    • Real Madrid City
    • La Caja Mágica
    • Wanda Metropolitano Stadium
  • Madrid Tour
  • Adventure Park
  • Day trip to historical city Segovia, Toledo,etc (optional – not includen in the price)
Week 2
  • Lecture & Workshops:
    • Social and Digital Sports. Sports & Media.
    • Sport in Society
    • Soccer Management
    • Public Management Sports & City Architecture
  • Fieldtrip:
    • Sports newspaper
    • Spanish Soccer Federation
    • CARD (Madrid High Perfomance Training Center)
    • Santiago Bernabeu Stadium Tour
  • Soccer match
  • Farewell dinner

* This is a sample schedule. 2019 version will be available to participants


Contact and application for admission

Summary of the Program and application form

Submit application for admission before April 30, 2019 to: internacional@nebrija.es

The application must be signed by the student and with provide economic information for payment.