Presentation
The SEDGE Research Group explores the forces shaping business innovation, growth, and organisational excellence in an increasingly digital and interconnected economy. Its research focuses on how organisations can adapt, compete, and create value in the face of technological disruption, changing consumer expectations, and evolving market dynamics.
Key areas of expertise include entrepreneurship and start-up development, business scalability, the digital transformation of small and medium-sized enterprises (SMEs), consumer behaviour, and the design of innovative business models. The group also investigates the strategic application of emerging technologies, including artificial intelligence, blockchain, advanced analytics, and other digital tools that are transforming business practice across sectors.
SEDGE is committed to producing rigorous, high-impact research that bridges academic excellence and real-world relevance. Its work addresses some of the most pressing challenges facing organisations today, including sustainable growth, global competitiveness, technological innovation, corporate governance, and business ethics.
Through an interdisciplinary approach, the group brings together expertise from business, technology, economics, and management to generate actionable knowledge and evidence-based solutions. By collaborating with companies, public institutions, and international academic partners, SEDGE promotes knowledge exchange, supports innovation ecosystems, and contributes to the development of effective strategies and policies that drive long-term economic and societal progress.
Lines/Areas of research
- Entrepreneurship and Innovation Ecosystems
- Digital Transformation and Technology Adoption
- Business Growth and Scaling Strategies
- Corporate Governance, Ethics and Responsible Leadership
- Consumer Behaviour and Market Intelligence
- Innovation, Higher Education and University–Industry Collaboration
SEDGE
The group aims to strengthen Nebrija Business & Technology School position as a recognised centre of excellence in business research and education. Through high-impact research, international collaboration, and close engagement with industry, it seeks to advance knowledge, foster innovation, and contribute to shaping the future of business, technology, and leadership on a global scale.
Featured Projects
SEDGE’s flagship projects explore the technologies and business models shaping the future of organisations and markets.
From the transformative potential of Generative Artificial Intelligence to the growing impact of the Internet of Things (IoT), the group investigates how emerging technologies are redefining innovation, productivity, competitiveness, and value creation. Through applied, forward-looking research, SEDGE helps organisations understand and harness digital transformation to drive sustainable growth and long-term success. These projects reflect the group’s commitment to producing impactful research that not only advances academic knowledge but also provides practical insights for business leaders, entrepreneurs, policymakers, and innovation ecosystems operating in an increasingly technology-driven world.
