Bachelor in Business Communication and Digital Media
100% English Program.
Nebrija’s Bachelor’s in Business Communication and Digital Media prepares students to create, manage, and innovate in the fast-growing audiovisual and digital industry by combining creativity, technology, and business strategy.
Lead Communication in a Globalized World
Communication and connectivity shape today’s world. Audiovisual storytelling drives how companies compete, connect with audiences, and engage with society. In a global, digital landscape, the industry needs professionals who understand new communication languages, master content creation, and anticipate emerging trends, consumption models, and innovative audiovisual formats.
Nebrija’s Bachelor’s Degree in Business Communication and Digital Media prepares students for this reality. The program combines creativity and technology with business strategy, equipping students to design audiovisual content while learning how to manage, measure, and optimize audiovisual businesses in a fast-growing industry with an ever-increasing demand for content.
Designed for students who want to build their careers in the dynamic audiovisual and digital sector, the program also integrates business and entrepreneurial training within a clear and coherent academic pathway.
The curriculum, fully updated and developed in collaboration with leading industry professionals, is taught entirely in English, which prepares students from the outset to work in an international professional environment. Throughout the program, students explore the strategic core of contemporary audiovisual and digital industries, developing skills in:
- Audiovisual creation and management: Through the role of the showrunner, a central and executive position in the creation and production of audiovisual content, intended for television or any digital and media audiovisual device. They perform the functions of an executive producer, coordinating the team of writers, overseeing all aspects from the initial idea to final production—scripts, casting, direction, budget, and post-production—to ensure a coherent and productive vision for the project.
- Marketing and sales: Business management in the audiovisual sector requires specific marketing and sales strategies, adapted to a creative, highly competitive market in constant technological change. It focuses on positioning content, services, or creative brands and connecting emotionally with the audience. Design and execution of audiovisual product launch campaigns.
- Audiences and consumers: A strategic area for future professionals in media audiovisual management to design, produce, distribute, and monetize relevant audiovisual content (series, programs, films, informational content...) aligned with the interests, habits, and contexts of the audience. Knowledge of audiences and trends through the use of analytical and statistical tools.
- Metrics and audiovisual business: Encompasses the set of economic, creative, and strategic activities oriented towards the production, distribution, and commercialization of audiovisual content, integrating creativity with business management. Knowledge of the media and digital industry in its economic, social, cultural, and technological context.
This program responds to an urgent need for professionalization in a rapidly expanding sector. The audiovisual business in Spain is growing at an annual rate of 4.5% and already represents 3.2% of GDP* (PwC's Entertainment and Media Outlook and Spain Audiovisual Hub). Likewise, the digital business shows that there are more than 235,000 content creators and more than 1.5 million with at least 1,000 followers, primarily on Instagram and TikTok. Students in this Bachelor's program will learn the most cutting-edge data analysis and business metrics tools to create, produce, and distribute competitive products under the strategic vision required by these media and entertainment industries.
Upon completing the program, graduates emerge as 360º Communication professionals, generating a new and competitive hybrid profile that is highly valued, combining competencies in the creation and ideation of creative audiovisual content with the economic and business management of its production.
"I am proud to present a program born from carefully listening to the pulse of the audiovisual industry, the market, and society. The Bachelor in Business Communication and Digital Media is the most ambitious and necessary response to a constantly evolving environment, where communication and information—as well as audiovisual content, particularly fiction series—and strategic marketing have become the main assets of this sector.
Today, communication plays an important role in society, but in the coming years it will become an essential discipline for any organization: what content to offer, how to present it, who it is aimed at, and through which platform it is delivered. Mastering the full cycle of audiovisual creation".
Practical Methodology
Guaranteed internships with leading companies and institutions. Students complete internships at top-tier organizations such as Atresmedia, Cuarzo, Grupo Planeta, Ogilvy & Mather, and PRISA. These partnerships allow students to gain their first professional experience in the sector.
Four Areas of Specialization
The program offers specialization in several of the most in-demand areas of the industry with strong employment prospects: Showrunner, Marketing and Sales, Audience Development, and Audiovisual Business.
Multifunctional Facilities
From the very first day, students work in professional laboratories, the television studio, and the Nebrija Medialab media platform. These facilities provide a real-world environment in which students develop practical communication projects, including magazines, blogs, radio programs, fiction, and advertising.
100% English Program
The program is offered in English, strengthening graduates’ employability in an international and globally connected job market.
On-Campus or Online
The degree may be completed on campus at the Communication and Arts Campus of Nebrija University, located in Madrid-San Francisco de Sales in the city center, or online through a distance-learning format. This flexibility supports the balance between personal life, professional commitments, and academic development.
Practical Methodology
Guaranteed internships with leading companies and institutions. Students complete internships at top-tier organizations such as Atresmedia, Cuarzo, Grupo Planeta, Ogilvy & Mather, and PRISA. These partnerships allow students to gain their first professional experience in the sector.
Four Areas of Specialization
The program offers specialization in several of the most in-demand areas of the industry with strong employment prospects: Showrunner, Marketing and Sales, Audience Development, and Audiovisual Business.
Multifunctional Facilities
From the very first day, students work in professional laboratories, the television studio, and the Nebrija Medialab media platform. These facilities provide a real-world environment in which students develop practical communication projects, including magazines, blogs, radio programs, fiction, and advertising.
100% English Program
The program is offered in English, strengthening graduates’ employability in an international and globally connected job market.
On-Campus or Online
The degree may be completed on campus at the Communication and Arts Campus of Nebrija University, located in Madrid-San Francisco de Sales in the city center, or online through a distance-learning format. This flexibility supports the balance between personal life, professional commitments, and academic development.
Study Plan
All degree programs and curricula are developed in accordance with current legal guidelines and have been officially verified by the National Agency for Quality Assessment.
Students must complete a total of 240 ECTS credits.
60 ECTS
Quality
Official Degree: Bachelor's Degree in Business Communication and Digital Media
Center responsible: Facultad de Comunicación y Artes
Branch of knowledge: Social and Legal Sciences
Available places: 45
Type of Education: Classroom attendance
Academic year in which it was implemented: 2026-2027
Languages: English
Total Credits: 240 ECTS credits.
Minimum 12 ECTS and maximum 90 ECTS per registration and academic period
Employability
Graduates of the Bachelor’s Degree in Corporate Communication and Digital Media acquire a cross-disciplinary education that enables them to perform effectively in professional environments where communication, media analysis, business strategy, and digital innovation converge.
They are versatile professionals, capable of working within business organizations and contributing a strategic, creative, and results-oriented perspective. Throughout the program, students develop key competences such as effective communication across different formats and platforms, analytical and strategic thinking, creativity, and management skills. This preparation enables them to adapt to changing professional contexts and to lead communication transformation processes in companies, media organizations, and cultural industries.
During their studies, students acquire core competences in audience analysis, effective message design, reputation management, and digital communication. These are integrated with knowledge of business structures, marketing, leadership, innovation, and business strategy.
In particular, graduates may pursue professional opportunities such as Head of Institutional or Corporate Communication, Communication and Brand Positioning Consultant, Digital and Multimedia Content Manager, Public Relations and Brand Reputation Manager, Brand Manager or Head of Corporate Identity, Media and Press Relations Manager, Content Marketing or Social Media Specialist, Communications Director in startups, small and medium-sized enterprises, or multinational corporations, Strategic Planner in advertising agencies or marketing departments, and Entrepreneur in the fields of communication, entertainment, and media.
In addition, the degree prepares students to continue their education through postgraduate programs related to communication, marketing, business management, cultural industries, or digital innovation.
International Mobility Program
The International Programs Department at Nebrija University works continuously to maintain and monitor agreements with prestigious universities around the world. Through these agreements, students have the opportunity to pursue part of their studies at one of the following partner institutions abroad:
Australia
Canada
Brock University
EEUU
Belmont University (United States)
France
ICD Business School
École de Sciences et Techniques Commerciales (ESTC)
Germany
SRH Berlín university of Applied Sicience
Hong Kong
Italia
IULM: Università di Comunicazione e Lingue
Universita' Degli Studi Di Modena E Reggio Emilia
Mexico
Universidad de Monterrey (UDEM)
United Kingdom
Australia
Canada
Brock University
EEUU
Belmont University (United States)
France
ICD Business School
École de Sciences et Techniques Commerciales (ESTC)
Germany
SRH Berlín university of Applied Sicience
Hong Kong
Italia
IULM: Università di Comunicazione e Lingue
Universita' Degli Studi Di Modena E Reggio Emilia
Mexico
Universidad de Monterrey (UDEM)
United Kingdom
NOTE: The destination universities, offered by degree, may vary according to the International Mobility Program. For more information, students can consult the information online in the. International Mobility Program.
Several universities have specific academic or language requirements. For more information, please contact the International Programs Department.
Communication is at the heart of Nebrija.
Isabel Peña and Rodrigo Sorogoyen, Honor Award of the XX edition of the AdN Festival
The tandem of the year, the creators of the magnificent and award-winning work As bestas have received the Honor Award of the twentieth edition of the AdN Festival. The gala was held at the Callao Cinemas in Madrid, where our Audiovisual Communication Degree students were able to demonstrate their talent on the big screen.
Twenty editions of pure talent in AdN
Students from the Antonio de Nebrija University (from whose acronym the event's name originates) not only film the audiovisual pieces for the competition—some of which are part of their undergraduate coursework—but also manage the entire event, organizing themselves into professional teams for directing, creative direction, production, sponsorship, press, and social media. Professors, acting as guides and mentors, oversee this process, which distinguishes AdN from other university projects through its experiential methodology based on project-based learning.
Two Nebrija short films at the Guadalajara International Film Festival
The Guadalajara International Film Festival (FICG), one of the most relevant and sound cultural events in Latin America, included in its 38th edition the screening of two short films made by Nebrija University students. Gazpachuelo, by Chari Li (Audiovisual Communication), and Mutis, by Antía Goyene and Andrea Rozas (Performing Arts and Audiovisual Communication), were part of the official 2023 programming at the largest showcase for the dissemination, promotion and distribution of Mexican and Ibero-American cinema.
Nebrija joins the Madrid Audiovisual Cluster
The deputy mayor of Madrid, Begoña Villacís, together with the delegate for the Economy, Innovation and Employment, Miguel Ángel Redondo, and accompanied by the delegate for Tourism, Culture and Sports, Andrea Levy, and the head of the Department of Tourism, Almudena Maíllo , have participated in the first meeting of the Audiovisual Cluster of Madrid, which has been constituted with the participation of 59 companies and entities in the signing of the founding act.
Alumni Nebrija Success
Premiere of the feature film Relatos de Eleria: el viaje de Gawain
The students Jorge Tudanca and Ramón Caramés, from the 2nd year of the Degree in Audiovisual Communications, premiered their first feature film in January 2019 , 'Tales of Eleria: Gawain's journey', in the auditorium of the Nebrija University. The science-fiction film, inspired by the fantastic worlds of Tolkien, also had the help of another student from the same course, Alberto Pérez, in the script.
Feature film Smoking Club. 129 rules
Alberto Utrera, with a degree in Audiovisual Communication, premieres his first feature debut in the spring of 2017, the feature film Smoking Club. 129 standards. The film is produced by MOA Studio in collaboration with The Lobby, and stars Rodrigo Poison and Jimmy Castro, among others.
Short film Dinosaurs
Daniel Allué's short film Dinosaurios –winner of the AdN Best Short Film 2015– was chosen as one of the best university short films of the year by the FilmNow project. FilmNow is the short film distribution catalog of the ECAM whose objective is the promotion and support of audiovisual talent in our country.
Filming of the series Tuentime
Filming of the series Tuentime, the result of the Nebrija Valley Tuenti project, which integrates qualitative research on content for mobile devices and the production of a fiction series that will be broadcast exclusively on smartphones and tablets. Undergraduate and postgraduate students participate.
A former student presents his first short film
Rubén Navarro, a former student of Audiovisual Communication, has presented his first short film in Los Angeles: In tune with you.
A former Audiovisual Communication student has developed several film projects
Daniel Eceolaza, graduated in Audiovisual Communication and member of the artistic collective FEVER, has developed several film projects for brands such as ING, Chevrolet or UEM, among others. In addition, he has launched his own website (www.deceolaza.com).
Audiovisual Communication students prepare a pilot episode of a fiction series
Third-year Audiovisual Communication students Tom Lombardi, Ignacio Poveda, María Martínez, Noelia Martín and Francisco García have participated in the I Young Creators Contest, preparing a pilot episode for a fiction series in the comedy genre.
A former Audiovisual Communication student participates in an award-winning short film in Austria
Javier Cruz, a former Audiovisual Communication student at Nebrija University, participated as a cameraman and assistant director in the short film that won the Special Jury Prize at the Film Riss Austrian short film festival. The film, directed by Christian Juri, is titled Jukka On The Palm Tree. The 23-minute story is divided into three episodes and produced by Meduusa TV. It is the story of an unhappy boy who wants to change his life, and after a Marian apparition he decides to do so. However, what seemed very easy to achieve turns into a bloody story with an extreme ending. You can watch it at www.meduusa.tv
A short film by an Audiovisual Communication student wins awards and nominations
The short film La partida, by Javier Lucas, a student of Audiovisual Communication at Nebrija University, was selected in most of the festivals where it was presented. This occurred, for example, at the XXVII Mostra de Cinema de Mataró, where it was nominated for the Audience Award. It is important to note that the merit and achievement of this work increases when we see that it is the director's debut film and that it has been shot on digital video. Several students have collaborated in La partida and Javier Lucas himself (script and direction), Claudia Lorenzo and Aurora Fernández (scrip), Raquel Aldovera and Laura Sánchez (art direction), Rodrigo García (assistant of direction and camera) and David Gómez (director of photography). The film tells the story of a strange visit that a 5-year-old boy receives, with whom he will play a game in which we will learn the secret of a full life but that is coming to an end.
Three students get bursaries under agreements between Nebrija and local town councils
Three Journalism and Audiovisual Communications undergraduates (Mónica Vázquez, Evelyn Vidal and Jorge Antonio Santiago) were awarded bursaries set in motion by Universidad Antonio de Nebrija in partnership with six town councils of the north-east area of the Madrid region. Each of the town councils announced requests for applications for two bursaries for new undergraduates, and another bursary for any of the master's or doctorate programmes taught by the University. The bursaries will fund 50% of annual tuition fees, excluding registration fees. The bursaries can be renewed for subsequent academic years on application by the beneficiary students, provided that they show that they have achieved marks of “merit” and above. The selection process took account of academic achievement and other merits of the candidates, and secondly, a household means test.
Asier Urbieta is awarded a prize at the XXVI Lekeitio Film and Video Festival
Asier Urbieta, with a degree in Audiovisual Communication from Nebrija University, was awarded a prize at the XXVI Lekeitio Film and Video Festival in the professional creation section for his work “Perfume”. Asier is the author of the original script and director of the work. The award-winning short film was produced in 2004 by Universidad Nebrija and Dryhouse Produktions. The technical team consists of the graduates: Irene Granados, director of actors; Ángel Fraguela, art director; Andrés Casaseca, director of photography; Alex González, assistant director; and Paco Pastor and Raquel Hervás, editors. The actors are also Nebrija graduates: Juan Manuel Martínez, Mirian Hijar and Mirjam Vom Banniseht.
TVE broadcasts the short film Larzábal, directed, written and produced by graduates of the Universidad Nebrija
Televisión Española bought the rights for the short film Larzábal, broadcast on the programme “Metrópolis” of Segunda TV channel. Larzábal is a short film written, directed and produced by former students of Universidad Nebrija, which has had the collaboration of the University and Torrelodones City Council. Directed by: Asier Urbieta and Andrés Casaseca, graduates of Universidad Nebrija. Script: Asier Urbieta. Production: Dryhouse Produktions (graduates of Universidad Nebrija: Mirian Hijar, Irene Granados, Raquel Hervás, Alex González, Asier Urbieta and Andrés Casaseca). Larzábal was selected at many festivals: Cortarte (Llodio), Mínima (Gandia), Errenteriako Hiria (Rentería), Santa María de Europa (Madrid), Euskal Bilera (Lekeitio) and Envideo (Cáceres). It received three awards: a runners-up prize for the best audiovisual work awarded by the Youth Institute (INJUVE); the second prize in the “Pla Següència” contest at the Terrassa Festival and the second prize at the AdN Short Film Festival in Madrid.
Alberto Utrera, winner of the short film “Sonidos del Alma” (Sounds of the Soul)
With a degree in Audiovisual Communication from the Universidad Nebrija, Alberto Utrera won the first short film prize at the Colegio Mayor Santa María de Europa for his short film “Sonidos del alma”. This short film has already received the audience first prize at the AdN Festival and was selected in the official section of the Vitoria International Film Festival and in the official section of the Medina del Campo International Film Festival.
Premiere of the feature film Relatos de Eleria: el viaje de Gawain
The students Jorge Tudanca and Ramón Caramés, from the 2nd year of the Degree in Audiovisual Communications, premiered their first feature film in January 2019 , 'Tales of Eleria: Gawain's journey', in the auditorium of the Nebrija University. The science-fiction film, inspired by the fantastic worlds of Tolkien, also had the help of another student from the same course, Alberto Pérez, in the script.
Feature film Smoking Club. 129 rules
Alberto Utrera, with a degree in Audiovisual Communication, premieres his first feature debut in the spring of 2017, the feature film Smoking Club. 129 standards. The film is produced by MOA Studio in collaboration with The Lobby, and stars Rodrigo Poison and Jimmy Castro, among others.
Short film Dinosaurs
Daniel Allué's short film Dinosaurios –winner of the AdN Best Short Film 2015– was chosen as one of the best university short films of the year by the FilmNow project. FilmNow is the short film distribution catalog of the ECAM whose objective is the promotion and support of audiovisual talent in our country.
Filming of the series Tuentime
Filming of the series Tuentime, the result of the Nebrija Valley Tuenti project, which integrates qualitative research on content for mobile devices and the production of a fiction series that will be broadcast exclusively on smartphones and tablets. Undergraduate and postgraduate students participate.
A former student presents his first short film
Rubén Navarro, a former student of Audiovisual Communication, has presented his first short film in Los Angeles: In tune with you.
A former Audiovisual Communication student has developed several film projects
Daniel Eceolaza, graduated in Audiovisual Communication and member of the artistic collective FEVER, has developed several film projects for brands such as ING, Chevrolet or UEM, among others. In addition, he has launched his own website (www.deceolaza.com).
Audiovisual Communication students prepare a pilot episode of a fiction series
Third-year Audiovisual Communication students Tom Lombardi, Ignacio Poveda, María Martínez, Noelia Martín and Francisco García have participated in the I Young Creators Contest, preparing a pilot episode for a fiction series in the comedy genre.
A former Audiovisual Communication student participates in an award-winning short film in Austria
Javier Cruz, a former Audiovisual Communication student at Nebrija University, participated as a cameraman and assistant director in the short film that won the Special Jury Prize at the Film Riss Austrian short film festival. The film, directed by Christian Juri, is titled Jukka On The Palm Tree. The 23-minute story is divided into three episodes and produced by Meduusa TV. It is the story of an unhappy boy who wants to change his life, and after a Marian apparition he decides to do so. However, what seemed very easy to achieve turns into a bloody story with an extreme ending. You can watch it at www.meduusa.tv
A short film by an Audiovisual Communication student wins awards and nominations
The short film La partida, by Javier Lucas, a student of Audiovisual Communication at Nebrija University, was selected in most of the festivals where it was presented. This occurred, for example, at the XXVII Mostra de Cinema de Mataró, where it was nominated for the Audience Award. It is important to note that the merit and achievement of this work increases when we see that it is the director's debut film and that it has been shot on digital video. Several students have collaborated in La partida and Javier Lucas himself (script and direction), Claudia Lorenzo and Aurora Fernández (scrip), Raquel Aldovera and Laura Sánchez (art direction), Rodrigo García (assistant of direction and camera) and David Gómez (director of photography). The film tells the story of a strange visit that a 5-year-old boy receives, with whom he will play a game in which we will learn the secret of a full life but that is coming to an end.
Three students get bursaries under agreements between Nebrija and local town councils
Three Journalism and Audiovisual Communications undergraduates (Mónica Vázquez, Evelyn Vidal and Jorge Antonio Santiago) were awarded bursaries set in motion by Universidad Antonio de Nebrija in partnership with six town councils of the north-east area of the Madrid region. Each of the town councils announced requests for applications for two bursaries for new undergraduates, and another bursary for any of the master's or doctorate programmes taught by the University. The bursaries will fund 50% of annual tuition fees, excluding registration fees. The bursaries can be renewed for subsequent academic years on application by the beneficiary students, provided that they show that they have achieved marks of “merit” and above. The selection process took account of academic achievement and other merits of the candidates, and secondly, a household means test.
Asier Urbieta is awarded a prize at the XXVI Lekeitio Film and Video Festival
Asier Urbieta, with a degree in Audiovisual Communication from Nebrija University, was awarded a prize at the XXVI Lekeitio Film and Video Festival in the professional creation section for his work “Perfume”. Asier is the author of the original script and director of the work. The award-winning short film was produced in 2004 by Universidad Nebrija and Dryhouse Produktions. The technical team consists of the graduates: Irene Granados, director of actors; Ángel Fraguela, art director; Andrés Casaseca, director of photography; Alex González, assistant director; and Paco Pastor and Raquel Hervás, editors. The actors are also Nebrija graduates: Juan Manuel Martínez, Mirian Hijar and Mirjam Vom Banniseht.
TVE broadcasts the short film Larzábal, directed, written and produced by graduates of the Universidad Nebrija
Televisión Española bought the rights for the short film Larzábal, broadcast on the programme “Metrópolis” of Segunda TV channel. Larzábal is a short film written, directed and produced by former students of Universidad Nebrija, which has had the collaboration of the University and Torrelodones City Council. Directed by: Asier Urbieta and Andrés Casaseca, graduates of Universidad Nebrija. Script: Asier Urbieta. Production: Dryhouse Produktions (graduates of Universidad Nebrija: Mirian Hijar, Irene Granados, Raquel Hervás, Alex González, Asier Urbieta and Andrés Casaseca). Larzábal was selected at many festivals: Cortarte (Llodio), Mínima (Gandia), Errenteriako Hiria (Rentería), Santa María de Europa (Madrid), Euskal Bilera (Lekeitio) and Envideo (Cáceres). It received three awards: a runners-up prize for the best audiovisual work awarded by the Youth Institute (INJUVE); the second prize in the “Pla Següència” contest at the Terrassa Festival and the second prize at the AdN Short Film Festival in Madrid.
Alberto Utrera, winner of the short film “Sonidos del Alma” (Sounds of the Soul)
With a degree in Audiovisual Communication from the Universidad Nebrija, Alberto Utrera won the first short film prize at the Colegio Mayor Santa María de Europa for his short film “Sonidos del alma”. This short film has already received the audience first prize at the AdN Festival and was selected in the official section of the Vitoria International Film Festival and in the official section of the Medina del Campo International Film Festival.
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