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Double Bachelor Degree in

Advertising and Public Relations + Marketing

Amplía información Double Bachelor Degree in Advertising and Public Relations + Marketing Double Bachelor Degree in Advertising and Public Relations + Marketing
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2nd Spanish University
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We are among the 6 best
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2nd Spanish private University
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> Español

Double Bachelor Degree in Advertising and Public Relations + Marketing

This double degree is aimed at those who wish to work and carry out functions that combine knowledge of marketing and communication, planning and media, new advertising actions and the selling these to companies.

If advertising communication is your thing, this double degree offers you the opportunity to carry out professional work that ranges from the planning of marketing actions and communication strategies, to the management and design of products, advertising creation, planning of audiovisual media, corporate image and institutional communication.

Thanks to our international agreements, you can study an academic year in Brazil, the United States, England and Canada and take professional internships with the best companies in the sector.

Curriculum


All our degrees and curricula have been prepared in accordance with the new guidelines set by current legislation, having already been verified by the National Agency for Quality Assessment.
The student must take 354 credits


First year 78 ECTS


  • First Semester 36 ECTS
  • 6 ECTS | Advertising Structures
  • 6 ECTS | Communication skills: writing and speaking
  • 6 ECTS | Aesthetics and visual culture
  • 6 ECTS | The Firm Analysis
  • 6 ECTS | Applied Statistics
  • 6 ECTS | Competence development seminar I

  • Second Semester 42 ECTS
  • 6 ECTS | Principles of PR
  • 6 ECTS | Graphic design
  • 6 ECTS | Technologies and the information society
  • 6 ECTS | Legal framework of advertising and Public Relations
  • 6 ECTS | Marketing fundamentals
  • 6 ECTS | Finance for marketing and communication
  • 6 ECTS | Computer science applied to marketing

Second year 78 ECTS


  • First Semester 36 ECTS
  • 6 ECTS | Literature and creation
  • 6 ECTS | Consumer behaviour
  • 6 ECTS | Fundamentals of economics
  • 6 ECTS | Advertising design
  • 6 ECTS | Product policy and prices
  • 6 ECTS | Cost analysis for decision making

  • Second Semester 42 ECTS
  • 6 ECTS | Marketing and digital communication
  • 6 ECTS | Below the Line (BTL) Actions
  • 6 ECTS | PPRR techniques
  • 6 ECTS | Audience Research
  • 6 ECTS | Market Research
  • 6 ECTS | Distribution and marketing channels
  • 6 ECTS | Competence development seminar II

Third year 78 ECTS


  • First Semester 42 ECTS
  • 6 ECTS | Advertising creativity
  • 6 ECTS | Media planning
  • 6 ECTS | Account management
  • 6 ECTS | Social Networks and content management
  • 6 ECTS | Development of the participative and solidarity spirit
  • 6 ECTS | Retail Marketing
  • 6 ECTS | Strategic Marketing Management

  • Second Semester 36 ECTS
  • 6 ECTS | Strategic planning: Account Planning
  • 6 ECTS | Event Design Workshop
  • 18 ECTS | Evaluation of skills in the Company
  • 6 ECTS | Brand Management

Fourth year 78 ECTS


  • First Semester 36 ECTS
  • 6 ECTS | Branded Content and Transmedia narrative
  • 6 ECTS | Media Lab
  • 6 ECTS | Analysis of data applied to Advertising and Public Relations
  • 6 ECTS | Mobile Marketing
  • 6 ECTS | Communication research methods
  • 6 ECTS | Competence development seminar III

  • Second Semester 42 ECTS
  • 6 ECTS | Campañas integradas en Publicidad y Relaciones Públicas
  • 6 ECTS | Modern languages
  • 18 ECTS | Evaluation of skills in the Company Marketing
  • 12 ECTS | Final Research Project

Fifth year 42 ECTS


  • First Semester 12 ECTS
  • 6 ECTS | Electronic commerce
  • 6 ECTS | International marketing

  • Second Semester 30 ECTS
  • 6 ECTS | Experiential marketing (Customer experience)
  • 6 ECTS | Innovation in product and service design
  • 6 ECTS | CRM and Customer analytics
  • 12 ECTS | Final Research Project Marketing

More information on these subjects

Competence Development Seminar 18 ECTS

  • 6 ECTS | Competence Development Seminar I
  • 6 ECTS | Competence Development Seminar II
  • 6 ECTS | Competence Development Seminar III
Development of the Participative and Solidarity Spirit 6 ECTS

The recognition of 6 credits will be arranged according to the different activities that the student carries out throughout his/her degree. They will be awarded for cultural activities, sports, student representation, solidarity and cooperation, and/or to attend one of the following subjects: Human Rights and Corporate Social Responsibility.

Eval. of the Development of Skills in the Company 36 ECTS

A program whose objective is to favor the practical training of the students, under the continuous supervision of the Department of Professional Careers of the University, the academic department corresponding to the degree and the company or collaborating institution where the internships are carried out. We provide advice on the choice of internships and follow-up and tutoring, always considering the professional orientation of each student.

More information on Internships in Companies
Final Research Project 24 ECTS

This project involves the development of research tasks regarding different subjects by the student under the advice of one or several professors of the Department and, occasionally, professionals from the business world. For this, the student has the possibility to choose a project from among those offered.

Legend:

  • inglés Compulsory in English
  • bilingüe Subjects in English that will lead to an accrediting Diploma
  • External Internships
  • Final Research Project

Communication and Arts School