Bachelor's Degree in Marketing
With a dynamic and practical online methodology, you will learn to analyse data, understand the consumer and design innovative marketing strategies, preparing you to lead projects in a digital, competitive and constantly changing environment. You will also gain access to the specialised Mentions in Fashion Marketing and Communication and Digital Marketing and Entrepreneurship.
Online Degree
compatible with you
So you can set your own time, choose your own pace and achieve your goals.
Synchronous classes are given at times compatible with professional activity.
The synchronous classes are taught at times compatible with professional activity and encourage interaction and exchange. We work with active methodologies such as gamification, flipped classroom, breakup rooms, etc. If you are unable to connect to a session, you will be able to watch it later.
Interactive content, tutorials, follow-up and direct communication spaces.
The Nebrija training model provides you with the most innovative content, follow-up tutorials and direct attention, self-assessment tests and all of this with a high degree of flexibility that allows you to progress at your own pace.
An official online degree that allows you to adapt your own itinerary.
You can enrol for a minimum of 12 ECTS credits per year, and extend this if you wish to take more ECTS credits during the course.
Synchronous classes are given at times compatible with professional activity.
The synchronous classes are taught at times compatible with professional activity and encourage interaction and exchange. We work with active methodologies such as gamification, flipped classroom, breakup rooms, etc. If you are unable to connect to a session, you will be able to watch it later.
Interactive content, tutorials, follow-up and direct communication spaces.
The Nebrija training model provides you with the most innovative content, follow-up tutorials and direct attention, self-assessment tests and all of this with a high degree of flexibility that allows you to progress at your own pace.
An official online degree that allows you to adapt your own itinerary.
You can enrol for a minimum of 12 ECTS credits per year, and extend this if you wish to take more ECTS credits during the course.
Brand Management, Consumer, e-Commerce, Big Data and Digital Ecosystem
Marketing is a very broad discipline that integrates and combines numerous activities including market research, product and brand development, pricing strategies, the creation, maintenance and incentivisation of distribution and commercialisation channels, promotional actions and institutional communication.
Nebrija University's online Bachelor's Degree in Marketing offers innovative and flexible training, designed so that you can study at your own pace and combine your studies with your personal and professional life. This new curriculum promotes a current vision of marketing, focusing on the relationship and experience with the consumer, the digital approach, internationalisation and strategic brand communication.
Throughout the programme you will develop key skills in areas such as CRM and Customer Analytics, Customer Experience Marketing, Business Intelligence and Big Data analysis, Mobile Marketing, Retail Marketing, entrepreneurship and innovation in product and service design. In addition, you will delve into Brand Management, storytelling and branded content creation, essential skills for connecting with global audiences.
Five QS Stars in e-learning
Nebrija has an overall rating of 5 stars (maximum rating)in the prestigious QS Stars system for our innovative methodology and application in the new digital environments.
In addition to obtaining your official Bachelor's Degree in Marketing, you will do so at a University with the highest international recognition in online training.
Virtual pedagogical
- Teacher-student interaction
- Experiential and active learning: Learning by doing.
- Guidance + support + tutoring + assessment.
- Official quality and recognised content in an innovative, agile and flexible digital environment.
- Progress test and self-assessment.
- Learning based on challenges and achievements.
Mentions Fashion Marketing and Communication Digital Marketing and Entrepreneurship
The Bachelor's Degree in Marketing offers the possibility of choosing the electives that lead to one of the two mentions: Bachelor's Degree in Marketing with a Mention in Fashion Communication / Bachelor's Degree in Marketing with a Mention in Digital Marketing and Entrepreneurship.
It is also possible to take the Bachelor's Degree in Marketing without any specialisations, choosing freely from among all the available electives, each student configuring their own itinerary and, all of this, without any type of additional charge.
Marketing for a changing world
Nebrija's Bachelor's Degree in Marketing is designed to train professionals capable of working from day one in a real, digital and constantly changing environment. It is not only about understanding the market, but also about knowing how to act in it: analysing data, designing strategies and executing campaigns that generate results.
Throughout the degree you will learn to develop complete marketing projects, from the idea to the measurement of results. You will work with current tools in the sector, understand how to manage brands in digital environments and acquire a strategic vision based on data, consumer behaviour and decision-making.
The programme combines marketing, communication and business, with a practical approach that will allow you to develop key skills such as presenting proposals, defending ideas, negotiating, analysing scenarios and making decisions in real contexts. All this with active methodologies, applied projects and teamwork, similar to those you will find in the professional environment.
Studying marketing today involves understanding the consumer in depth and knowing how to connect with them through multiple channels. For this reason, the degree puts the consumer at the centre and trains you to build relevant brands, design experiences and generate value in increasingly competitive markets.
In addition to technical knowledge, you will develop fundamental professional skills such as critical thinking, analytical skills, effective communication and strategic vision, essential for working in areas such as digital marketing, brand strategy, analytics and project management.
At Nebrija, the focus is clear: learning by doing, working with real challenges and preparing you to enter the market with experience, judgement and the ability to adapt.
"The Degree in Marketing at Nebrija is a very complete and absolutely up-to-date programme, designed with the advice of great professionals in the sector, and in which students work from the very first moment with an approach that is very close to professional reality. Solid and innovative subjects, a first-class faculty, pre-professional activities throughout the degree and a very practical approach are the most important elements of this degree, which has a very high employability due to the preparation that students have at the end".
#Hackathon: Project Beefeater
Creating a marketing plan and presenting it directly to the client. This is the intense and enriching experience that our students of the Bachelor's Degree in Marketing live during the #Hackathon. Leroy Merlin, Telefónica, Mahou and Pernod Ricard, on this last occasion, were the companies that collaborated with the University so that our students could experience and feel the adrenaline and excitement of presenting a project.
Nebrija. Where digital education becomes experience
A solid, innovative academic model focused on you.
Flexible, practical and interactive training.
A university that accompanies, inspires and transforms.
What is our Virtual Campus like?
Connection with your degree, digital education resources, technological tools, calendars, activity stream, forums, interaction between students and teachers, progress.
Get to know our Virtual Campus and all the resources it offers.
Innovative training for commercial communication
Study the Degree by choosing one of the two Mentions and obtain a greater specialisation.
You will be able to study two areas of interest in depth, which will allow you to have a more complete and competitive profile.
- Fashion Marketing and Communication
- Digital Marketing and Entrepreneurship
Internships in a company
Banco Santander, BMW, Telefónica and Microsoft are some of the partners of this Degree, validating the quality of the curriculum and where students can do their professional internships.
30 years training marketing professionals
At Nebrija University we consider it essential to obtain a solid base of knowledge, transversal to all areas of the Faculty, before proceeding to the specialisation of each Degree. A learning model that has 30 years of experience in the training of Advertising and Marketing professionals.
Innovative curriculum
This new study plan represents a step forward in marketing education as it strengthens the relationship and experience with the consumer, the digital approach, internationalisation and the weight of strategic brand communication. It includes subjects such as: CRM and Customer Analytics, Experiential Marketing (Customer Experience), Business Intelligence and Big Data analysis, Mobile Marketing, Retail Marketing, International Marketing and Storytelling.
Study the Degree by choosing one of the two Mentions and obtain a greater specialisation.
You will be able to study two areas of interest in depth, which will allow you to have a more complete and competitive profile.
- Fashion Marketing and Communication
- Digital Marketing and Entrepreneurship
Internships in a company
Banco Santander, BMW, Telefónica and Microsoft are some of the partners of this Degree, validating the quality of the curriculum and where students can do their professional internships.
30 years training marketing professionals
At Nebrija University we consider it essential to obtain a solid base of knowledge, transversal to all areas of the Faculty, before proceeding to the specialisation of each Degree. A learning model that has 30 years of experience in the training of Advertising and Marketing professionals.
Innovative curriculum
This new study plan represents a step forward in marketing education as it strengthens the relationship and experience with the consumer, the digital approach, internationalisation and the weight of strategic brand communication. It includes subjects such as: CRM and Customer Analytics, Experiential Marketing (Customer Experience), Business Intelligence and Big Data analysis, Mobile Marketing, Retail Marketing, International Marketing and Storytelling.
Syllabus
BOE No. 252, of 18 October 2024 Sec. III. P. 134166.
BOCM No. 201 dated 23-08-2024, Page 24.
Our syllabus has been drawn up in accordance with the new guidelines set by current legislation, and has been verified by the National Agency for Quality Assessment and Accreditation.
Students must take 240 credits
Your Degree from Vocational Training
If you are a Higher Technician in any of these specialities:
- Marketing and Advertising
- International Trade
- Sales and Commercial Space Management
If you want to obtain your Degree in Marketing, you can do it with us in a practical, personalised, up-to-date and innovative training.
Degree in Marketing for Higher Technicians in...
If you are a Higher Technician in any of these specialities:
- Marketing and Advertising
- International Trade
- Sales and Commercial Space Management
If you want to obtain your Degree in Marketing, you can do it with us in a practical, personalised, up-to-date and innovative training.
Degree in Marketing for Higher Technicians in...
More information on access and enrolment
Prices
ONLINE PRICES
Total price of the complete course | Pre-reservation of place | Confirmation of place reservation | Number of instalments | Full course fee |
|---|---|---|---|---|
5.500€ | 300€ | 400€ | 10 | 480€ |
Nebrija Educational Digital Ecosystem
The virtual campus is not just a tool: it is your learning space, your meeting point and the engine that drives your university experience. Advanced technology, student-centred design and an innovative pedagogical approach.
Beyond the digital classroom, Nebrija University offers you a set of integrated solutions that connect content, people and tools so that you can learn with more flexibility, participation and support. Everything happens in a modern, accessible and intuitive environment, where each tool has a clear mission: to help you advance.
Methodology and evaluation
Teachers
Professors: 42
Percentage of PhD holders: 50%
Quality
Official qualification: Bachelor's Degree in Marketing
Faculty or school responsible:
Faculty of Communication and Arts - Felipe Moreno Affiliated Centre
Branch of knowledge: Social and Legal Sciences
Number of places available: 215
Face-to-face: 115 places:
- Nebrija University: 90 places
- Felipe Moreno Higher Education Centre: 25 places
Non-attendance or virtual: 100 places
- Nebrija University: 100 places
Type of course: Face-to-face / Non-face-to-face or virtual
Academic year in which it was introduced: 2024-2025
Languages: Spanish and English
Credits: 240 credits.
Minimum 12 ECTS and maximum 90 ECTS per enrolment and academic period.
Full-time
Minimum 45 ECTS maximum 90 ECTS
Part-time
Minimum 12 ECTS, maximum 44 ECTS
Professional Outings
The teaching team of the Faculty of Communication and Arts is made up of professionals in each area of specialisation, who develop a teaching method based on the conviction that what we learn, we learn by doing.
Integration with the profession is based on the incorporation of professionals as associate lecturers who are endorsed by each programme, in a teaching methodology inspired by the learning by doing approach that focuses on the experiential aspect in the classroom and in academic extension activities.
The Degree in Marketing has a collaboration agreement with some of the best companies and institutions in the sector, such as Telefónica, Banco Santander, BMW and Microsoft, where students can do their professional internships and thus obtain their first highly demanding work experience.
The Bachelor's Degree in Marketing trains young people whose professional future will be as:
- Marketing manager
- Product manager
- Brand manager
- On and offline marketing consultant
- Consumer behaviour analyst
- Market research and marketing techniques expert
- CRM technician
- E-commerce manager
- Responsible for e-marketing and strategic planning and development of online marketing campaigns in the company or organisation
- Communications or advertising manager
- Brand communication consultant
- Account manager in advertising agencies
- Planner on and off or responsible for strategic planning of brand communication in advertising agencies
- Entrepreneur
Integration with the profession is based on the incorporation of professionals as associate lecturers who are endorsed by each programme, in a teaching methodology inspired by the learning by doing approach that focuses on the experiential aspect in the classroom and in academic extension activities.
The Degree in Marketing has a collaboration agreement with some of the best companies and institutions in the sector, such as Telefónica, Banco Santander, BMW and Microsoft, where students can do their professional internships and thus obtain their first highly demanding work experience.
The Bachelor's Degree in Marketing trains young people whose professional future will be as:
- Marketing manager
- Product manager
- Brand manager
- On and offline marketing consultant
- Consumer behaviour analyst
- Market research and marketing techniques expert
- CRM technician
- E-commerce manager
- Responsible for e-marketing and strategic planning and development of online marketing campaigns in the company or organisation
- Communications or advertising manager
- Brand communication consultant
- Account manager in advertising agencies
- Planner on and off or responsible for strategic planning of brand communication in advertising agencies
- Entrepreneur
Employability
Secured internships
In the best companies in the sector
of alumni
are currently working
Destinations
to study part of the Degree
Australia
Brazil
Canada
Hong Kong
The Netherlands
United Kingdom
Australia
Brazil
Canada
Hong Kong
The Netherlands
United Kingdom
NOTE: The host universities, offered per degree, may vary according to the International Mobility Programme. For the most up-to-date information, students can consult the online information on the International Mobility Programme.
Several universities have special academic or linguistic requirements. For more information, please contact the International Programmes Department.
The information published here is for guidance only and may be subject to change.
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