Artificial intelligence has burst into the world with unprecedented transformative force. Far from being a passing trend, it has established itself as the driving force that is redefining the foundations of all industries, and the creative and audiovisual sector is experiencing this revolution at the forefront. We are witnessing a paradigm shift: AI is democratising creation, accelerating production processes and opening up a range of creative possibilities that until recently seemed like science fiction.
This radical transformation creates a pressing need: the need to train hybrid professionals, able to navigate with ease between human creative talent and the power of artificial intelligence tools. Today's marketplace demands artists, technicians and creatives who not only understand the language of AI, but who master it to effectively integrate it into professional digital content creation pipelines.
Whether you are a student looking to start your career with the most cutting-edge tools, or you are already a working professional looking not to be left behind, AI training has become essential.
It is not about being a simple user, but about becoming a digital orchestra conductor, someone capable of guiding artificial intelligence to amplify its own capabilities, accelerate production and provide differential value in an increasingly competitive and globalised market.
A comprehensive and deeply practical programme
Our programme is not an ordinary technical course. It is a comprehensive and deeply practical programme, designed for you to acquire the key competencies demanded by the most innovative companies and studios. You will immerse yourself in the world of generative AI, learning to apply its tools in all phases of the value creation chain.
Artificial Intelligence Applied to the
Creation of Digital Content
Leading 3D animation academy acting as a strategic partner in the conception, development, updating and positioning of the programme.
What will you achieve with this Master?
Mastering the AI language
You will learn how to communicate with artificial intelligence accurately and effectively. From engineering prompts for accurate visual and narrative results, to understanding the algorithms that power your creativity.
Integrating AI into professional workflows
It's not just about using isolated tools, but about knowing how to incorporate them strategically into real production pipelines. You will optimise workflows, reduce production times and increase the efficiency of your projects, whether in animation, VFX, advertising or video games.
Expanding your creative capacities_.
AI will become your creative partner. It will help you overcome roadblocks, explore thousands of variations on an idea and realise complex concepts with astonishing speed. You will move from being a creator to a curator of synthetic content, elevating and refining machine-generated proposals with your artistic judgement and strategic vision.
Leading innovation
You will become a key professional in innovation departments, able to identify opportunities, implement AI solutions and guide creative teams in the adoption of new technologies.
Mastering the AI language
You will learn how to communicate with artificial intelligence accurately and effectively. From engineering prompts for accurate visual and narrative results, to understanding the algorithms that power your creativity.
Integrating AI into professional workflows
It's not just about using isolated tools, but about knowing how to incorporate them strategically into real production pipelines. You will optimise workflows, reduce production times and increase the efficiency of your projects, whether in animation, VFX, advertising or video games.
Expanding your creative capacities_.
AI will become your creative partner. It will help you overcome roadblocks, explore thousands of variations on an idea and realise complex concepts with astonishing speed. You will move from being a creator to a curator of synthetic content, elevating and refining machine-generated proposals with your artistic judgement and strategic vision.
Leading innovation
You will become a key professional in innovation departments, able to identify opportunities, implement AI solutions and guide creative teams in the adoption of new technologies.
The Dawn of a New Creative Age: The AI Revolution
100% online master's degree
The distance learning modality eliminates any barriers to education, making personal and professional life compatible with studies.
Extensive traineeship programme
The curriculum includes internships in some of the best companies and institutions in the sector, such as The Lighting Lab.
High employability
The programme has a professional focus aimed at acquiring the advanced knowledge, tools, skills and abilities necessary to successfully perform the work of marketing and advertising experts in the digital environment.
100% online master's degree
The distance learning modality eliminates any barriers to education, making personal and professional life compatible with studies.
Extensive traineeship programme
The curriculum includes internships in some of the best companies and institutions in the sector, such as The Lighting Lab.
High employability
The programme has a professional focus aimed at acquiring the advanced knowledge, tools, skills and abilities necessary to successfully perform the work of marketing and advertising experts in the digital environment.
Marta Perlado
"Communication plays an important role in society today, but in the coming years it will be an essential discipline for any organisation.
Iván Benítez
CEO of The Lighting Lab
"Our role as a partner has gone far beyond mere sponsorship. We have worked closely with the academic team in revising the curriculum, making sure it includes real-world use cases of AI in the lighting and audiovisual production sector. The result is an agile, up-to-date training with high employability value. We are proud to help train the professionals who will lead the next generation of intelligent digital content.
Study Plan
The student must take 60 credits
60 ECTS
Prices
| RRP | PREReservation | reservation | Fees | Amount Fee |
|---|---|---|---|---|
| 4.700€ | 300€ | 400€ | 10 | 400€ |
Quality
Qualification: Master of Continuous Training in Artificial Intelligence Applied to the Creation of Digital Content
Faculty or school responsible: Faculty of Communication and Arts
Branch of knowledge: Social and Legal Sciences
Number of places available: 150
Type of course: Distance learning
Academic year in which it was introduced: 2026-2027
Languages: Spanish and English
Duration: 1 year. From October to June
Total credits: 60 credits. Minimum 12 ECTS and maximum 60 ECTS per enrolment and academic period.
Professional outings
AI is creating new jobs and reinventing existing ones, and you will be in pole position to fill them.
At the end of the master's degree, not only will you have improved your current profile, but you will also be able to access some of the most in-demand and promising roles in the industry.
This master's degree prepares you to stand out as:
Digital Content Artist (Animation, Advertising, Video Games, VFX):
Accelerate your production and explore new aesthetics by integrating AI into the creation of characters, scenery, textures and visual effects. Become a more versatile and efficient artist, capable of tackling larger and more complex projects.
Technical Artist:
Become the bridge between art and technology. Master AI tools to develop smarter pipelines, create procedural tools and optimise the performance of digital assets in real time. Your profile will be the most sought after by game studios and virtual environments.
Visual Development Artist (Concept Artist / Previz Artist):
Revolutionise your ideation and conceptualisation phase. Generate an infinite range of ideas in seconds, iterate on character and environment designs with unprecedented speed, and create high-quality cinematic previews to present film or advertising projects with impact.
Post-production Specialist:
Automate tedious tasks such as rotoscoping, chroma key cleaning and image restoration. Apply AI tools to improve footage quality, perform photorealistic retouching and create complex visual effects faster and more accurately.
Digital Creative in Agencies and Studios:
Design hyper-personalised advertising campaigns, generate social media content at scale, create immersive brand experiences and develop innovative narratives that connect with audiences more deeply and effectively. You'll become a creative director with AI, leading innovation from the most strategic and human side.
Technician in Innovation Departments:
Become the agent of change within organisations. You will be responsible for exploring, testing and implementing the latest AI technologies, advising management and training other teams to integrate these tools ethically and productively.
Entrepreneurship as a Creative Agency Supported by AI:
Launch your own studio or agency with a brutal competitive advantage. With a small but AI-powered team, you can offer high-quality services previously reserved for large companies, from audiovisual content production to video game concept development.
Digital Content Artist (Animation, Advertising, Video Games, VFX):
Accelerate your production and explore new aesthetics by integrating AI into the creation of characters, scenery, textures and visual effects. Become a more versatile and efficient artist, capable of tackling larger and more complex projects.
Technical Artist:
Become the bridge between art and technology. Master AI tools to develop smarter pipelines, create procedural tools and optimise the performance of digital assets in real time. Your profile will be the most sought after by game studios and virtual environments.
Visual Development Artist (Concept Artist / Previz Artist):
Revolutionise your ideation and conceptualisation phase. Generate an infinite range of ideas in seconds, iterate on character and environment designs with unprecedented speed, and create high-quality cinematic previews to present film or advertising projects with impact.
Post-production Specialist:
Automate tedious tasks such as rotoscoping, chroma key cleaning and image restoration. Apply AI tools to improve footage quality, perform photorealistic retouching and create complex visual effects faster and more accurately.
Digital Creative in Agencies and Studios:
Design hyper-personalised advertising campaigns, generate social media content at scale, create immersive brand experiences and develop innovative narratives that connect with audiences more deeply and effectively. You'll become a creative director with AI, leading innovation from the most strategic and human side.
Technician in Innovation Departments:
Become the agent of change within organisations. You will be responsible for exploring, testing and implementing the latest AI technologies, advising management and training other teams to integrate these tools ethically and productively.
Entrepreneurship as a Creative Agency Supported by AI:
Launch your own studio or agency with a brutal competitive advantage. With a small but AI-powered team, you can offer high-quality services previously reserved for large companies, from audiovisual content production to video game concept development.
Professional internships
This Master's Degree has collaboration agreements for professional internships with some of the best companies and institutions in the sector.
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