Trends and marketing strategies in a cutting-edge industry
It develops specialised knowledge in the luxury fashion and beauty sector, analysing its brands, main players and trends, and providing a strategic vision of marketing and communication in this market.
The Master's Degree in Fashion and Beauty Luxury Marketing and Communication at Nebrija University combines theoretical and practical training to prepare professionals capable of facing the challenges of an exclusive, competitive and constantly evolving sector. The programme delves into brand building, branding and the relationship with the luxury consumer, with an international focus, the support of expert faculty and networking opportunities with companies in the sector.
It is an official master's degree, taught in classroom or online mode, in Spanish and English, and addresses areas of high employability such as the fundamentals of luxury, marketing strategies, communication and branding, digitisation, customer experience management, trends and sustainability.
"The Master in Luxury Marketing and Communication in Fashion and Beauty at Nebrija University is an enriching experience. This programme not only allows students to understand the complexities of the luxury market, but also provides them with the necessary tools to innovate and lead in such a competitive sector. I am proud to see how students develop real projects, apply branding strategies and prepare themselves to face the challenges of the industry with a global and creative mindset. In addition, the practical approach of the master's degree, combined with the connections they make with leading companies, gives them a significant advantage in their professional career.
Why study the Master's Degree in Luxury Fashion and Beauty Marketing and Communication in Madrid?
With the best partners
The programme has the collaboration of some of the best companies and institutions in the sector, such as Ecoalf Recycled Fabrics, Ediciones Conde Nast, El Corte Inglés, Hugo Boss, Hotel Rosewood Villa Magna, Loewe, L'oreal España, Subastas Segre or Estee Lauder Companies, which validate the syllabus and offer professional internships to students.
A renovated and prepared campus
You will study at our Communication and Arts Campus Madrid-San Francisco de Sales, located in one of the most privileged areas of the capital. A recently renovated university space, with all the facilities and equipment necessary for teaching of the highest quality.
30 years training the best professionals_.
The academic process is supported by the teaching experience of the University, with more than 30 years of educational and research experience. Our teaching staff, made up of PhDs and professionals from the sector, contribute invaluable experience to classroom teaching.
With the best partners
The programme has the collaboration of some of the best companies and institutions in the sector, such as Ecoalf Recycled Fabrics, Ediciones Conde Nast, El Corte Inglés, Hugo Boss, Hotel Rosewood Villa Magna, Loewe, L'oreal España, Subastas Segre or Estee Lauder Companies, which validate the syllabus and offer professional internships to students.
A renovated and prepared campus
You will study at our Communication and Arts Campus Madrid-San Francisco de Sales, located in one of the most privileged areas of the capital. A recently renovated university space, with all the facilities and equipment necessary for teaching of the highest quality.
30 years training the best professionals_.
The academic process is supported by the teaching experience of the University, with more than 30 years of educational and research experience. Our teaching staff, made up of PhDs and professionals from the sector, contribute invaluable experience to classroom teaching.
Syllabus
BOCM-20251001-32 _BOCAM 234_Page 259
The student must take 60 credits
Prices
| RRP | RESERVE | PREMATRICULA | FEES | AMOUNT OF FEES |
|---|---|---|---|---|
| 6.390 € | 800€ | 800 € | 10 | 479€ |
Teachers
With 16 professors and 50% PhDs, to guarantee a solid, up-to-date and professionally relevant training.
Academic Information
- C1. Develop the ability to detect insights based on consumer behaviour and the environment of the luxury sector applied to the creation of advertising campaigns.
- C2. Design a communication plan designed for the professional sector of the press specialised in luxury fashion in the promotion and presentation phase of a garment and/or fashion collection.
- C3. Create a marketing plan that includes appropriate distribution and communication strategies in the commercialisation of luxury products.
- C4. Estimate the technical needs in the actions of content and brand experiences in the luxury sector taking into account the characteristics of the project, the client and/or market in its conceptualisation phase prior to its production or industrialisation.
- C5. Plan the development and creative direction of a fashion collection according to the needs of a project in a specialised, competitive and globalised market of the luxury sector.
- C6. Develop professional or academic projects that delve into the marketing and communication of the luxury industry, respecting professional ethics and responsibility, as well as cultural differences, inclusion and diversity.
- C7. Respect the development and implementation of solutions that respond to social demands, taking as a reference the Sustainable Development Goals, respect for diversity, the principles of universal accessibility and design for all people in professional practice within the Marketing and communication sector of luxury fashion and beauty.
Quality
Official qualification: Master’s Degree in Marketing and Communication for Luxury in Fashion and Beauty
Faculty or school responsible: Faculty of Communication and Arts
Branch of knowledge:-
Number of places available: 70 on campus
Type of course: Classroom-based
Languages: Spanish and English
Course offered: 2025/26
Duration: 1 year. From October to June
Professional Outings
Graduates of this degree will acquire in-depth knowledge of the luxury fashion and beauty industry in a global market. They will develop marketing and communication strategies taking into account ethical, social and environmental considerations in the production and distribution of luxury fashion and beauty products. They will have analytical skills, a strategic mentality, a flair for teamwork, and will know how to adapt to changes and unforeseen events in a constantly evolving market.
In particular, some of the career opportunities related to luxury fashion and beauty companies are: marketing manager, digital marketing manager, product manager, brand manager, consumer behaviour analyst, retail manager, public relations manager, corporate director of sustainability and head of specialised events.
This degree does not allow access to any regulated profession.
Marketing and Brand Strategy:
Brand Manager: Responsible for managing and developing the image of luxury brands.
- Product Manager: In charge of planning, launching and promoting products in the fashion and beauty sector.
- Marketing Manager: Develops marketing strategies to position brands in the luxury market.
- Digital Marketing Specialist: Specialist in digital strategies, SEO, SEM and online advertising for luxury brands.
Communication and Public Relations:
- Communication Manager: Manages internal and external communication for luxury brands.
- PR Manager (Public Relations): In charge of managing the brand's image, organising events and maintaining relations with the media and influencers.
- Social Media Manager: Creates and manages content strategies for social networks, adapted to the tone and values of luxury brands.
- Content Creator: Develops high-value content for digital platforms, focused on the luxury lifestyle.
Luxury Brand Management:
- Luxury Brand Manager: Specialist in the comprehensive management of luxury brands, from their positioning to their expansion in international markets.
- Retail Manager: Responsible for the management of physical shops and shopping experiences in the luxury sector.
- E-commerce Manager: Manages online sales and digital customer experience for fashion and beauty brands.
Consultancy and Strategy:
- Marketing and Communication Consultant: Advises luxury brands on marketing, branding and communication strategies.
- Business Development Manager: Identifies business opportunities and develops strategies for brand expansion into new markets.
- Market Analyst: Researches consumer trends and behaviour in the luxury sector.
Creativity and Art Direction:
Creative Director: Directs the creative vision of advertising campaigns and communication projects for luxury brands.
- Art Director: In charge of art direction for fashion and beauty campaigns.
- Fashion Stylist: Works on the creation of looks and styling for brands, editorials or celebrities.
Luxury Events and Experiences:
- Event Manager: Organises exclusive events, fashion shows, product launches and luxury experiences.
- Experiential Marketing Specialist: Designs memorable experiences for luxury brand clients.
Fashion Media and Publications:
- Fashion Editor: Works in magazines or digital platforms specialised in fashion and beauty.
- Journalist: Specialised in covering news and trends in the luxury sector.
- Influencer Manager: Manages collaborations with influencers and content creators for luxury brands.
Entrepreneurship:
- Founder of a luxury brand: Launch and manage your own brand in the fashion, beauty or accessories sector.
- Independent consultant: Offering marketing, communication or branding consultancy services for companies in the sector.
Retail and Distribution Sector:
- Buyer: Selects and buys products for luxury shops or specialised departments.
- Visual Merchandiser: Designs and organises window displays and commercial spaces for luxury brands.
Internationalisation
- International Marketing Manager: Develops strategies for the expansion of luxury brands in global markets.
- Export Manager: Manages the distribution and marketing of products in international markets.
Marketing and Brand Strategy:
Brand Manager: Responsible for managing and developing the image of luxury brands.
- Product Manager: In charge of planning, launching and promoting products in the fashion and beauty sector.
- Marketing Manager: Develops marketing strategies to position brands in the luxury market.
- Digital Marketing Specialist: Specialist in digital strategies, SEO, SEM and online advertising for luxury brands.
Communication and Public Relations:
- Communication Manager: Manages internal and external communication for luxury brands.
- PR Manager (Public Relations): In charge of managing the brand's image, organising events and maintaining relations with the media and influencers.
- Social Media Manager: Creates and manages content strategies for social networks, adapted to the tone and values of luxury brands.
- Content Creator: Develops high-value content for digital platforms, focused on the luxury lifestyle.
Luxury Brand Management:
- Luxury Brand Manager: Specialist in the comprehensive management of luxury brands, from their positioning to their expansion in international markets.
- Retail Manager: Responsible for the management of physical shops and shopping experiences in the luxury sector.
- E-commerce Manager: Manages online sales and digital customer experience for fashion and beauty brands.
Consultancy and Strategy:
- Marketing and Communication Consultant: Advises luxury brands on marketing, branding and communication strategies.
- Business Development Manager: Identifies business opportunities and develops strategies for brand expansion into new markets.
- Market Analyst: Researches consumer trends and behaviour in the luxury sector.
Creativity and Art Direction:
Creative Director: Directs the creative vision of advertising campaigns and communication projects for luxury brands.
- Art Director: In charge of art direction for fashion and beauty campaigns.
- Fashion Stylist: Works on the creation of looks and styling for brands, editorials or celebrities.
Luxury Events and Experiences:
- Event Manager: Organises exclusive events, fashion shows, product launches and luxury experiences.
- Experiential Marketing Specialist: Designs memorable experiences for luxury brand clients.
Fashion Media and Publications:
- Fashion Editor: Works in magazines or digital platforms specialised in fashion and beauty.
- Journalist: Specialised in covering news and trends in the luxury sector.
- Influencer Manager: Manages collaborations with influencers and content creators for luxury brands.
Entrepreneurship:
- Founder of a luxury brand: Launch and manage your own brand in the fashion, beauty or accessories sector.
- Independent consultant: Offering marketing, communication or branding consultancy services for companies in the sector.
Retail and Distribution Sector:
- Buyer: Selects and buys products for luxury shops or specialised departments.
- Visual Merchandiser: Designs and organises window displays and commercial spaces for luxury brands.
Internationalisation
- International Marketing Manager: Develops strategies for the expansion of luxury brands in global markets.
- Export Manager: Manages the distribution and marketing of products in international markets.
Annual growth
of the luxury sector in Spain
Of GDP
GDP (2022)
Secured internships
in the best companies
Employability
Master's students
Internship Partnership Agreements
This Master's degree has collaboration agreements for professional internships with some of the best companies and institutions in the sector, among which the following stand out:
XX Headdresses
Once again this year, the students of the Nebrija University awarded the best campaigns of the year, excellence and recognition to the most prominent players in the sector, in an edition that was attended by Luis Bassat, Toni Segarra and Concha Wert.
Nebrija Event Awards
The students of the Degree in Corporate Communication, Protocol and Event Organisation are once again organising the Nebrija Event Awards. A meeting point for professionals in the sector and the future of event organisation.
Investiture Ceremony of Toni Segarra as Doctor Honoris Causa
At the proposal of the Faculty of Communication and Arts, Nebrija University has awarded an Honorary Doctorate to the publicist Toni Segarra. Considered one of the best creatives of his generation, the author of mythical slogans such as "Do you like driving?" or "Welcome to the Independent Republic of your home" was distinguished for his vital contribution to the language of advertising.
XX Headdresses
Once again this year, the students of the Nebrija University awarded the best campaigns of the year, excellence and recognition to the most prominent players in the sector, in an edition that was attended by Luis Bassat, Toni Segarra and Concha Wert.
Nebrija Event Awards
The students of the Degree in Corporate Communication, Protocol and Event Organisation are once again organising the Nebrija Event Awards. A meeting point for professionals in the sector and the future of event organisation.
Investiture Ceremony of Toni Segarra as Doctor Honoris Causa
At the proposal of the Faculty of Communication and Arts, Nebrija University has awarded an Honorary Doctorate to the publicist Toni Segarra. Considered one of the best creatives of his generation, the author of mythical slogans such as "Do you like driving?" or "Welcome to the Independent Republic of your home" was distinguished for his vital contribution to the language of advertising.