Get ready to lead tourist destinations into the future
The Master in Strategic Management of Smart Destinations offers comprehensive training based on the intersection between destination management, technology, sustainability and innovation, providing students with the skills and knowledge necessary to lead the transformation process of destinations towards the DTI strategy.
With a curriculum at the forefront of the latest trends, designed in collaboration with the world's leading experts in DTIs, the Master responds to the current demands of professionals in the most cutting-edge tourist destinations. The experience of our faculty is combined with the development of exclusive real-world case studies and guest lectures by leading professionals, which connects our students with the reality of tourism destinations and allows them to develop their own network of contacts.
Don't miss this opportunity to train with the best. Our professors, researchers and professionals are at the forefront of the advances that are transforming tourism destinations, both in Spain and around the world, driven by smarter and more innovative strategies.
"Our commitment is to train you with the necessary skills to become the professional that society demands. In our Faculty we promote practical teaching methodology and dynamic and participative teaching, to achieve maximum employability and the development of your entrepreneurial spirit".
Telefónica Chairs
The Telefónica Chairs Network was created in 2001 as an instrument for training, research and knowledge transfer to promote ICT in our society, all from a multidisciplinary perspective.
Memberships
UN Tourism Affiliate Member
UN Tourism, formerly known as the World Tourism Organization (UNWTO), is the United Nations specialised agency responsible for the promotion of responsible, sustainable and universally accessible tourism.
RedIntur
Inter-University Network of Postgraduate Degrees in Tourism for cooperation in the study, exchange of experiences and the proposal of actions in order to comply with the requirements derived from the European Higher Education Area (EHEA).
UN Tourism Affiliate Member
UN Tourism, formerly known as the World Tourism Organization (UNWTO), is the United Nations specialised agency responsible for the promotion of responsible, sustainable and universally accessible tourism.
RedIntur
Inter-University Network of Postgraduate Degrees in Tourism for cooperation in the study, exchange of experiences and the proposal of actions in order to comply with the requirements derived from the European Higher Education Area (EHEA).
Why study the Master's Degree in Strategic Management of Smart Tourism Destinations?
Innovative curriculum
Advanced training in ITD and in the use of cutting-edge technological tools that help to successfully carry out the double digital and sustainable transformation required by the tourism sector.
With the best professionals
Interactive masterclasses, masterclasses, case studies and problem solving, practical scenarios, projects and challenges. Extensive liaison with experts, institutions and destinations at the forefront of ITD.
Two Itineraries
Professional Itinerary, which facilitates the process of incorporation into the labour market through academic internships, and Research Itinerary, which allows students to continue their doctoral studies. At Nebrija University we have the Inter-University Doctorate in Tourism and the Smarttour-INN Research Group.
Innovative curriculum
Advanced training in ITD and in the use of cutting-edge technological tools that help to successfully carry out the double digital and sustainable transformation required by the tourism sector.
With the best professionals
Interactive masterclasses, masterclasses, case studies and problem solving, practical scenarios, projects and challenges. Extensive liaison with experts, institutions and destinations at the forefront of ITD.
Two Itineraries
Professional Itinerary, which facilitates the process of incorporation into the labour market through academic internships, and Research Itinerary, which allows students to continue their doctoral studies. At Nebrija University we have the Inter-University Doctorate in Tourism and the Smarttour-INN Research Group.
Syllabus
All our degrees and syllabuses have been developed in accordance with the new guidelines set by current legislation.
Students must take 60 credits
Price
RRP 26-27 | RESERVE | PREMATR. | Nº QUOTAS | AMOUNT QUOTA |
|---|---|---|---|---|
6.390€ | 800€ | 800€ | 10 | 479€ |
Quality
Official qualification: Master's Degree in Strategic Management of Smart Tourism Destinations
Faculty or school responsible: Faculty of Economics and Business
Branch of knowledge: Area of Tourism
Number of places available: 120
Type of course: Face-to-face and online
Languages: Spanish and English
Academic year in which it was introduced: 2024
Duration: 1 year.
Internship Partnership Agreements
This Master's Degree has collaboration agreements for professional internships with some of the best companies and institutions in the sector, among which the following stand out:
- EXCELTUR
- EL CORTE INGLES TRAVEL
- MELIÁ HOTELS
- BARCELÓ HOTELS
- PARADORES DE TURISMO DE ESPAÑA
- VIAJES HALCÓN
- MINISTRY OF FOREIGN AFFAIRS OF SPAIN
- DELOITTE
Professional Outings
At the end of the Master's Degree in Strategic Management of Smart Tourism Destinations students will be able to develop their professional career as:
- Management of Destination Management and Marketing Organisations
- Management of Smart Tourism Offices
- Management of Sustainability and Circular Economy Offices and Projects
- Data Analyst
- Tourism Consultant
- Expert in Planning and Design of Tourism Policies
- Expert in the co-creation of integrated tourism experiences
- Tourism Innovation Advisor
- Tourism Intelligence Systems Manager
- Manager of Knowledge and Transformation of Tourism Destinations and Businesses
Employability
Modalities
face-to-face and online
m²
of the best facilities in the centre of Madrid
Years
training industry experts
Outside the classroom
The benefit of technology for Tourism
Interview with Natalia Bayona, Director of Innovation, Education and Investments at World Tourism Organization (UNWTO), in which she analyses the importance of the application of technological solutions in tourism to help it reach more people, improve customer experience and continue to be the largest employer of young people and women in the world. It also highlights the role of training in empowering young people to be actors of change towards a more sustainable, modern and innovative system.
Nebrija Tourism Week
The Collaborative Economy was the central theme at the Tourism Week held at the Madrid - Princesa Campus of the Nebrija University, with the participation of experts from the sector.
Webinar: Artificial Intelligence and Smart Tourism
Approaches to Artificial Intelligence from the needs of the tourism company and its relationship with the destination.
Webinar: Smart Destinations
Governance strategies in the transition to tourism resilience.
The benefit of technology for Tourism
Interview with Natalia Bayona, Director of Innovation, Education and Investments at World Tourism Organization (UNWTO), in which she analyses the importance of the application of technological solutions in tourism to help it reach more people, improve customer experience and continue to be the largest employer of young people and women in the world. It also highlights the role of training in empowering young people to be actors of change towards a more sustainable, modern and innovative system.
Nebrija Tourism Week
The Collaborative Economy was the central theme at the Tourism Week held at the Madrid - Princesa Campus of the Nebrija University, with the participation of experts from the sector.
Webinar: Artificial Intelligence and Smart Tourism
Approaches to Artificial Intelligence from the needs of the tourism company and its relationship with the destination.
Webinar: Smart Destinations
Governance strategies in the transition to tourism resilience.