Audiovisual Communication + Advertising and Public Relations
For those passionate about creativity, business and audiovisual projects
In order to guarantee the best education, the University offers professional internships in some of the best companies and institutions in the sector, such as TBWA, Carat, Atresmedia and Agencia EFE.
Two degrees that complement each other perfectly and that will expand your career opportunities in the world of communication. The skills of every good publicist: creativity, planning, strategy and persuasion, coupled with knowledge of techniques for the development of a good audiovisual story: camera, production, editing, postproduction and sound.
Curriculum
All our degrees and curricula have been prepared in accordance with the new guidelines set by current legislation, having already been verified by the National Agency for Quality Assessment.
The student must take 378 credits
First year 84 ECTS
First Semester 42 ECTS- 6 ECTS | Audiovisual narrative
- 6 ECTS | Audiovisual technology
- 6 ECTS | Literature and creation
- 6 ECTS | Communication theory
- 6 ECTS | Competence development seminar I
- 6 ECTS | Advertising Structures
- 6 ECTS | Economics fundamentals
Second Semester 42 ECTS- 6 ECTS | Fundamentals of the Script (Script I)
- 6 ECTS | Media history
- 6 ECTS | Photography: composition and aesthetics
- 6 ECTS | New technologies and information society
- 6 ECTS | Right to information
- 6 ECTS | Principles of Public Relations
- 6 ECTS | Graphic design
Second year 84 ECTS
First Semester 42 ECTS- 6 ECTS | History of cinema
- 6 ECTS | Script Workshop (Script II)
- 6 ECTS | Audiovisual production
- 6 ECTS | Camera
- 6 ECTS | Edition and assembly
- 6 ECTS | Applied Statistics
- 6 ECTS | Advertising design
Second Semester 42 ECTS- 6 ECTS | Fiction series
- 6 ECTS | Direction of photography and lighting
- 6 ECTS | Contemporary art
- 6 ECTS | The company and its environment
- 6 ECTS | Competence development seminar II
- 6 ECTS | Fundamentals of Marketing
- 6 ECTS | PR techniques
Third year 72 ECTS
First Semester 30 ECTS- 6 ECTS | Principles of cinematographic direction
- 6 ECTS | Script in non-fiction genres (Script III)
- 6 ECTS | Postproduction
- 6 ECTS | Development of the participative and solidarity spirit
- 6 ECTS | Consumer behaviour
Second Semester 42 ECTS- 6 ECTS | Art direction and set design
- 6 ECTS | Sound production
- 6 ECTS | Directing actors
- 18 ECTS | Evaluation of skills in the company (Audiovisual communication)
- 6 ECTS | Audience research
Fourth year 102 ECTS
First Semester 42 ECTS- 6 ECTS | Production in television
- 6 ECTS | Social, Local and Mobile Marketing
- 6 ECTS | Digital and 3D animation lab
- 6 ECTS | Advertising creativity
- 6 ECTS | Competence development seminar III
- 6 ECTS | Media planning
- 6 ECTS | Account management
Second Semester 60 ECTS- 6 ECTS | Film analysis workshop
- 6 ECTS | Video corporativo y producción de eventos
- 6 ECTS | Modern Languages
- 12 ECTS | Final Research Project (Audiovisual Communication)
- 18 ECTS | Evaluation of skills in the company (Advertising)
- 6 ECTS | Web design
- 6 ECTS | Below the Line (BTL) Actions
Fifth year36 ECTS
First Semester 18 ECTS- 6 ECTS | Art direction
- 6 ECTS | Métodos de investigación en comunicación
- 6 ECTS | Mobile Marketing
Second Semester 18 ECTS- 6 ECTS | Campañas integradas en Publicidad y RRPP
- 12 ECTS | Final Research Project (Advertising)
Information of the Subjects
- 6 ECTS | Competence Development Seminar I
- 6 ECTS | Competence Development Seminar II
- 6 ECTS | Competence Development Seminar III
The recognition of 6 credits will be arranged according to the different activities that the student carries out throughout his/her degree. They will be awarded for cultural activities, sports, student representation, solidarity and cooperation, and/or to attend one of the following subjects: Human Rights and Corporate Social Responsibility.
A program whose objective is to favor the practical training of the students, under the continuous supervision of the Department of Professional Careers of the University, the academic department corresponding to the degree and the company or collaborating institution where the internships are carried out. We provide advice on the choice of internships and follow-up and tutoring, always considering the professional orientation of each student.
- 18 ECTS | Evaluation of the development of skills in the company: Audiovisual Communication
- 18 ECTS | Evaluation of the development of skills in the company: Advertising and Public Relations
This project involves the development of research tasks regarding different subjects by the student under the advice of one or several professors of the Department and, occasionally, professionals from the business world. For this, the student has the possibility to choose a project from among those offered.
- 12 ECTS | Final Research Project: Audiovisual Communication
- 12 ECTS | Final Research Project: Advertising and Public Relations
Through the transversal subjects you will be able to complement your education and complete your CV in a practical, collaborative and fun way.
It is a voluntary program with no added cost. Upon completion, you will be provided with a diploma.
Access all the informationNebrija University, which is committed to languages and quality, provides the student with added value with the Diploma in English Professional Communication, which will allow him/her to achieve with confidence the competence demanded to successfully join the labor market.
It corresponds to level C1.
More information herePrevious Curriculum (to extinguish)
The student must take 366 credits
First year 78 ECTS
First Semester 36 ECTS- 6 ECTS | Audiovisual narrative
- 6 ECTS | Communication theory
- 6 ECTS | Literature and creation
- 6 ECTS | The company and its environment
- 6 ECTS | Audiovisual technology
- 6 ECTS | Advertising Structures
Second Semester 42 ECTS- 6 ECTS | Media history
- 6 ECTS | Photography: composition and aesthetics
- 6 ECTS | New technologies and information society
- 6 ECTS | Right to information
- 6 ECTS | Fundamentals of the Script (Script I)
- 6 ECTS | PR principles
- 6 ECTS | Skills development seminar I
Second year 90 ECTS
First Semester 42 ECTS- 6 ECTS | History of cinema
- 6 ECTS | Applied Statistics
- 6 ECTS | Economics fundamentals
- 6 ECTS | Script Workshop (Script II)
- 6 ECTS | Audiovisual production
- 6 ECTS | Camera
- 6 ECTS | Graphic design
Second Semester 48 ECTS- 6 ECTS | Contemporary art
- 6 ECTS | Modern languages
- 6 ECTS | Edition and assembly
- 6 ECTS | Director of photography and lighting
- 6 ECTS | Advertising design
- 6 ECTS | Fundamentals of Marketing
- 6 ECTS | PR Techniques
- 6 ECTS | Skills development seminar II
Third year 78 ECTS
First Semester 30 ECTS- 6 ECTS | Principles of film directing
- 6 ECTS | Audience research
- 6 ECTS | Development of the participatory and supportive spirit
- 6 ECTS | Screenplay in non-fiction genres
- 6 ECTS | Post production
Second Semester 48 ECTS- 6 ECTS | Artistic direction and set design
- 18 ECTS | Evaluation of the development of capacities in the company
- 6 ECTS | Sound production
- 6 ECTS | Web design
- 6 ECTS | Direction of actors
- 6 ECTS | Below the Line (BTL) Actions
Fourth year 84 ECTS
First Semester 36 ECTS- 6 ECTS | Realization on television
- 6 ECTS | Media planning
- 6 ECTS | Skills development seminar III
- 6 ECTS | Digital and 3D animation laboratory
- 6 ECTS | Short film workshop
- 6 ECTS | Advertising creativity
Second Semester 48 ECTS- 6 ECTS | Film analysis workshop
- 18 ECTS | Evaluation of capacities in the company Advertising and public relations
- 6 ECTS | Videogames and applications laboratory
- 6 ECTS | Transmedia narrative
- 12 ECTS | End of Degree Project Audiovisual Communication
Fifth year 36 ECTS
First Semester 18 ECTS- 6 ECTS | Art direction
- 6 ECTS | Digital communication
- 6 ECTS | Event Design Workshop
Second Semester 18 ECTS- 6 ECTS | Social, Local and Mobile Marketing (SOLOMO)
- 6 ECTS | Final Degree Project in Advertising and PR.
