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Double Bachelor's Degree in

Audiovisual Communication + Advertising and Public Relations

The actress Aitana Sánchez-Gijón visits the University
Amplía información Double Bachelor's Degree in Audiovisual Communication + Advertising and Public Relations Double Bachelor's Degree in Audiovisual Communication + Advertising and Public Relations
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2nd Spanish University
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We are among the 6 best
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2nd Spanish private University
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Double Bachelor's Degree in Audiovisual Communication + Advertising and Public Relations

For those passionate about creativity, business and audiovisual projects

In order to guarantee the best education, the University offers professional internships in some of the best companies and institutions in the sector, such as TBWA, Carat, Atresmedia and Agencia EFE.

Two degrees that complement each other perfectly and that will expand your career opportunities in the world of communication. The skills of every good publicist: creativity, planning, strategy and persuasion, coupled with knowledge of techniques for the development of a good audiovisual story: camera, production, editing, postproduction and sound.

Curriculum


All our degrees and curricula have been prepared in accordance with the new guidelines set by current legislation, having already been verified by the National Agency for Quality Assessment.
The student must take 378 credits


First year 84 ECTS


  • First Semester 42 ECTS
  • 6 ECTS | Audiovisual narrative
  • 6 ECTS | Audiovisual technology
  • 6 ECTS | Literature and creation
  • 6 ECTS | Communication theory
  • 6 ECTS | Competence development seminar I
  • 6 ECTS | Advertising Structures
  • 6 ECTS | Fundamentos de economía

  • Second Semester 42 ECTS
  • 6 ECTS | Fundamentals of the Script (Script I)
  • 6 ECTS | Media history
  • 6 ECTS | Photography: composition and aesthetics
  • 6 ECTS | New technologies and information society
  • 6 ECTS | Right to information
  • 6 ECTS | Principles of Public Relations
  • 6 ECTS | Graphic design

Second year 84 ECTS


  • First Semester 42 ECTS
  • 6 ECTS | History of cinema
  • 6 ECTS | Script Workshop (Script II)
  • 6 ECTS | Audiovisual production
  • 6 ECTS | Camera
  • 6 ECTS | Edition and assembly
  • 6 ECTS | Applied Statistics
  • 6 ECTS | Advertising design

  • Second Semester 42 ECTS
  • 6 ECTS | Series de ficción
  • 6 ECTS | Direction of photography and lighting
  • 6 ECTS | Contemporary art
  • 6 ECTS | The company and its environment
  • 6 ECTS | Competence development seminar II
  • 6 ECTS | Fundamentals of Marketing
  • 6 ECTS | PR techniques

Third year 72 ECTS


  • First Semester 30 ECTS
  • 6 ECTS | Principles of cinematographic direction
  • 6 ECTS | Script in non-fiction genres (Script III)
  • 6 ECTS | Postproduction
  • 6 ECTS | Development of the participative and solidarity spirit
  • 6 ECTS | Consumer behaviour

  • Second Semester 42 ECTS
  • 6 ECTS | Art direction and set design
  • 6 ECTS | Sound production
  • 6 ECTS | Directing actors
  • 18 ECTS | Evaluation of skills in the company (Audiovisual communication)
  • 6 ECTS | Audience research

Fourth year 102 ECTS


  • First Semester 42 ECTS
  • 6 ECTS | Production in television
  • 6 ECTS | Social, Local and Mobile Marketing
  • 6 ECTS | Digital and 3D animation lab
  • 6 ECTS | Advertising creativity
  • 6 ECTS | Competence development seminar III
  • 6 ECTS | Media planning
  • 6 ECTS | Account management

  • Second Semester 60 ECTS
  • 6 ECTS | Film analysis workshop
  • 6 ECTS | Video corporativo y producción de eventos
  • 6 ECTS | Modern Languages
  • 12 ECTS | Final Research Project (Audiovisual Communication)
  • 18 ECTS | Evaluation of skills in the company (Advertising)
  • 6 ECTS | Web design
  • 6 ECTS | Below the Line (BTL) Actions

Fifth year 36 ECTS


  • First Semester 18 ECTS
  • 6 ECTS | Art direction
  • 6 ECTS | Métodos de investigación en comunicación
  • 6 ECTS | Mobile Marketing

  • Second Semester 18 ECTS
  • 6 ECTS | Campañas integradas en Publicidad y RRPP
  • 12 ECTS | Final Research Project (Advertising)

More information on these subjects

Competence Development Seminar 18 ECTS

  • 6 ECTS | Competence Development Seminar I
  • 6 ECTS | Competence Development Seminar II
  • 6 ECTS | Competence Development Seminar III
Development of the Participative and Solidarity Spirit 6 ECTS

The recognition of 6 credits will be arranged according to the different activities that the student carries out throughout his/her degree. They will be awarded for cultural activities, sports, student representation, solidarity and cooperation, and/or to attend one of the following subjects: Human Rights and Corporate Social Responsibility.

Eval. of the Development of Skills in the Company 36 ECTS

A program whose objective is to favor the practical training of the students, under the continuous supervision of the Department of Professional Careers of the University, the academic department corresponding to the degree and the company or collaborating institution where the internships are carried out. We provide advice on the choice of internships and follow-up and tutoring, always considering the professional orientation of each student.

  • 18 ECTS | Evaluation of the development of skills in the company: Audiovisual Communication
  • 18 ECTS | Evaluation of the development of skills in the company: Advertising and Public Relations
More information on Internships in Companies
Final Research Project 24 ECTS

This project involves the development of research tasks regarding different subjects by the student under the advice of one or several professors of the Department and, occasionally, professionals from the business world. For this, the student has the possibility to choose a project from among those offered.

  • 12 ECTS | Final Research Project: Audiovisual Communication
  • 12 ECTS | Final Research Project: Advertising and Public Relations

Legend:

  • Basic Education
  • Compulsory
  • li>
  • Electives
  • Internships
  • End of Degree Project

Communication and Arts School