Learning to run, manage and analyse companies
This degree has specialised subjects in management skills, management and business analysis. The lecturers, renowned professionals in their fields, will teach you everything you need to create, implement and manage a company's business strategy.
The Master's Degree in Business Management and Digital Marketing offers a unique and differentiating training thanks to which students acquire the most sought-after professional skills in the sector. Google certifications, social network analysis programmes and a host of activities to turn you into the manager that all companies need.
Artificial Intelligence (AI) has revolutionised marketing by offering innovative tools to understand and connect with customers more effectively. By analysing large volumes of data in real time, AI identifies patterns of behaviour, preferences and trends, enabling hyper-personalised campaigns that increase engagement and conversions.
This programme also offers the opportunity to study it from anywhere in the world thanks to its distance learning mode and to enjoy a week on campus in Madrid.
Optional possibility to take an Expert Diploma in AI (PG Certificate - Middlesex University): AI & Applied Machine Learning (with Microsoft) or AI applied to E-commerce and Retail Marketing (with Publicis)
Diploma of AI expert
Optional possibility to take an Expert Diploma in AI (PG Certificate - Middlesex University, 30 ECTS):
Both pathways include TFM (12 ECTS) and AI project-oriented internships (6 ECTS)
Qualification awarded: MSc in Management of AI & Machine Learning from Middlesex University + Executive Master in Lifelong Learning in AI (Nebrija University, 90 ECTS).
Mode: Hyflex (campus or live online), Friday afternoons and Saturday mornings.
Full digital training
Adwords, SEO, SEM, displayadvertising... the digital environment offers endless possibilities for companies. With this master's degree you will learn how to create a digital marketing plan, a social media plan or how to develop an e-commerce, among many other things.
Training in certifications and handling of specific tools
Learning by doing. Learning in the most practical and applied way. Learn to handle key tools for data analysis, project management and business automation.
This master's degree will prepare you to obtain professional certifications in Power BI and Salesforce, two of the most sought-after tools in today's business environment. In addition, you will explore other relevant CRMs in the sector, as well as analytics, digital marketing and customer relationship management platforms used by leading companies.
Internships in companies
The applied training offered by this master's degree is complemented by professional internships in companies and departments of interest to you. The "Nebrija Professional" training, accompaniment and incorporation into the company programme is key to your access to the exciting business sector you have chosen.
Full digital training
Adwords, SEO, SEM, displayadvertising... the digital environment offers endless possibilities for companies. With this master's degree you will learn how to create a digital marketing plan, a social media plan or how to develop an e-commerce, among many other things.
Training in certifications and handling of specific tools
Learning by doing. Learning in the most practical and applied way. Learn to handle key tools for data analysis, project management and business automation.
This master's degree will prepare you to obtain professional certifications in Power BI and Salesforce, two of the most sought-after tools in today's business environment. In addition, you will explore other relevant CRMs in the sector, as well as analytics, digital marketing and customer relationship management platforms used by leading companies.
Internships in companies
The applied training offered by this master's degree is complemented by professional internships in companies and departments of interest to you. The "Nebrija Professional" training, accompaniment and incorporation into the company programme is key to your access to the exciting business sector you have chosen.
"Our aim is to provide the professionals in training who study with us with the career boost they are looking for. Thanks to the Generative Learning methodology, we place the student at the centre of their training, following business dynamics that are common in the most important companies. Through the study of real business cases, teamwork, simulations, visits and theoretical classes, this Master's degree is the perfect scenario for combining the most traditional aspect of business management with the new trends in digital marketing and the use of social networks".
We are waiting for you
Contact us and we will inform you about the next open days.
Immerse yourself in the cutting edge of technology in Shanghai
Nebrija Business & Technology School's Master in Management is designed to prepare the leaders of the future in a world where digitalisation, generative AI and innovation make the difference. As part of our experiential learning methodology, we offer you the opportunity to experience a unique immersion in Shanghai, one of the global capitals of technology and entrepreneurship in the world.
This exclusive Study Tour is designed to complement the academic focus of the MBA Tech with a practical, first-hand look at the latest trends in artificial intelligence, digital transformation, fintech and e-commerce.
Programme to master Digital Marketing and Social Media
Dual training modality
Internships
Atresmedia, BBVA, Carat and Santander are some of the companies that endorse this programme and offer the best professional internships for our Master's students.
Case studies
100% practical methodology based on the study of real cases and the conviction that what is practised is learned.
Nebrija and Elevatorfy, practical training for entrepreneurship
Elevatorfy is an educational platform designed to guide students in the development of their business ideas, providing them with a structured methodology that covers from the conception of the idea to its validation and presentation. At the Nebrija University Entrepreneurship Club, we have integrated Elevatorfy into our programme to offer students practical training in entrepreneurship.
Acquired competences
Highlights Events
Induction Week 2025
An unforgettable Induction Week marked the beginning of a new stage for the students who have just joined Nebrija Business & Technology School, in a week in which we were able to give them a warm official welcome to our university community. Representatives of the institution have shared with them inspiring messages and offered them valuable advice on how to successfully face this new stage. With enthusiasm and commitment, Induction Week has sealed the starting point of a university experience that promises to be full of learning, growth and great achievements.
Entrepreneurship in action: Nebrija Emprende
Many of our students are leaders of their own companies. That's why we promote entrepreneurship with Nebrija Emprende, which integrates the Entrepreneurs Club and the Start Up Center incubator. Students develop their own projects with real support, mentoring and tools such as Elevatorfy, a key platform for presenting and launching ideas to the market.
Jaime Negredo and the role of public relations in company reputation
On 9 May, Jaime Negredo visited the Nebrija University to share his experience as Head of Communications for Amazon's global network of Logistics Centres with the students of the Master's Degree in Business Management.
Dstila Centre receives the visit of Nebrija students
On 27 April, the students of the University Master's Degree in Business Management and Digital Marketing had the opportunity to visit the Dstila Centre, as part of the subject Sales as part of the Company's strategy with Professor Lisardo de Pedro.
Visit to the new headquarters of L'Oreal Spain and Portugal
On 19 April, the students of the university master's degree in Business Management and Digital Marketing visited the new headquarters of L'Oreal Spain and Portugal. A recently inaugurated headquarters that, for the moment, has only been presented to some specialised media.
Lecture by Juan Carlos Mora de Oñate, DIRCOM of Óptica Roma
Last Wednesday, 29 March, Juan Carlos Mora de Oñate, Sales and Marketing Director of Óptica Roma, visited us as part of the cycle of conferences with professionals organised as part of the University Master's Degree in Sales Management and Digital Marketing.
Nebrija at South Summit 2025
At Nebrija, learning from the best is an essential part of our educational model. Our students Ángel Moreno Mesías, Gonzalo Hermida García and Carlos Dargent de Vicente experienced this first-hand when they attended South Summit 2025, the main global meeting of companies, entrepreneurs, investors and institutions. There, accompanied by Álvaro Rodríguez García, entrepreneurship coordinator, they presented their startup AGC Arena - specialised in Virtual Reality and Virtualisation of Spaces, which emerged from Nebrija Emprende - to potential investors, at an event that included figures such as Pedro Duque and Uri Levine.
Induction Week 2025
An unforgettable Induction Week marked the beginning of a new stage for the students who have just joined Nebrija Business & Technology School, in a week in which we were able to give them a warm official welcome to our university community. Representatives of the institution have shared with them inspiring messages and offered them valuable advice on how to successfully face this new stage. With enthusiasm and commitment, Induction Week has sealed the starting point of a university experience that promises to be full of learning, growth and great achievements.
Entrepreneurship in action: Nebrija Emprende
Many of our students are leaders of their own companies. That's why we promote entrepreneurship with Nebrija Emprende, which integrates the Entrepreneurs Club and the Start Up Center incubator. Students develop their own projects with real support, mentoring and tools such as Elevatorfy, a key platform for presenting and launching ideas to the market.
Jaime Negredo and the role of public relations in company reputation
On 9 May, Jaime Negredo visited the Nebrija University to share his experience as Head of Communications for Amazon's global network of Logistics Centres with the students of the Master's Degree in Business Management.
Dstila Centre receives the visit of Nebrija students
On 27 April, the students of the University Master's Degree in Business Management and Digital Marketing had the opportunity to visit the Dstila Centre, as part of the subject Sales as part of the Company's strategy with Professor Lisardo de Pedro.
Visit to the new headquarters of L'Oreal Spain and Portugal
On 19 April, the students of the university master's degree in Business Management and Digital Marketing visited the new headquarters of L'Oreal Spain and Portugal. A recently inaugurated headquarters that, for the moment, has only been presented to some specialised media.
Lecture by Juan Carlos Mora de Oñate, DIRCOM of Óptica Roma
Last Wednesday, 29 March, Juan Carlos Mora de Oñate, Sales and Marketing Director of Óptica Roma, visited us as part of the cycle of conferences with professionals organised as part of the University Master's Degree in Sales Management and Digital Marketing.
Nebrija at South Summit 2025
At Nebrija, learning from the best is an essential part of our educational model. Our students Ángel Moreno Mesías, Gonzalo Hermida García and Carlos Dargent de Vicente experienced this first-hand when they attended South Summit 2025, the main global meeting of companies, entrepreneurs, investors and institutions. There, accompanied by Álvaro Rodríguez García, entrepreneurship coordinator, they presented their startup AGC Arena - specialised in Virtual Reality and Virtualisation of Spaces, which emerged from Nebrija Emprende - to potential investors, at an event that included figures such as Pedro Duque and Uri Levine.
The Principles for Responsible Management Education (PRME) _The Principles for Responsible Management Education (PRME)
A firm commitment to entrepreneurial education with a global purpose
Rankings
International recognitions and rankings of Nebrija Business & Technology School.
Highest score
One of the best universities in Spain
Top 5 University in Labour Inclusion_.
MBA Top 5 in Spain
Top 6 Online MBAs in English
Highest score
One of the best universities in Spain
Top 5 University in Labour Inclusion_.
MBA Top 5 in Spain
Top 6 Online MBAs in English
Syllabus
BOE Num. 168, of 12 July 2018
The student must take 60 credits
Prices
| RRP | RESERVE | PREMATRICULA | FEES | AMOUNT FEE | |
|---|---|---|---|---|---|
| 11.900 € | 800€ | 800€ | 10 | 1030€ |
Programme to master Digital Marketing and Social Media
Internships Internships.
Atresmedia, BBVA, Carat and Santander are some of the companies that endorse this programme and offer the best professional internships for our Master's students.
Case studies
100% practical methodology based on the study of real cases and the conviction that what is practised is learned.
Internships Internships.
Atresmedia, BBVA, Carat and Santander are some of the companies that endorse this programme and offer the best professional internships for our Master's students.
Case studies
100% practical methodology based on the study of real cases and the conviction that what is practised is learned.
Teachers
The teaching staff is made up of 52 teachers, 76.92% of whom hold PhDs, committed to quality teaching in line with the professional environment.
Quality
Professional Outings
The Master's Degree in Business Management and Digital Marketing responds to the needs of many companies and institutions in positions such as:
Commercial Director
Sales Manager
Head of sales teams
Commercial Distribution Manager
Product Manager
Marketing Manager
Head of digital marketing strategy
Communications Director
Digital content creator
Social Media Manager
UX Specialist
Director, Manager or Web Project Manager
SEM/SEO Consultant
Commercial Director
Sales Manager
Head of sales teams
Commercial Distribution Manager
Product Manager
Marketing Manager
Head of digital marketing strategy
Communications Director
Digital content creator
Social Media Manager
UX Specialist
Director, Manager or Web Project Manager
SEM/SEO Consultant
Internships
Students have the option of completing a compulsory internship in order to obtain the degree. It is also possible to validate internships for professional experience. Students may choose from the following companies, among others, to carry out the internships:
Related programmes
It seems that for the moment there are no programmes.... But I'm sure there will be soon!