QS Business Masters Rankings 2027
Master’s in Sales Management and Digital Marketing
It scores 49.4 points for diversity – the best result of the three programmes in this category – alongside 46.9 for the employment rate and 72.7 for return on investment.
This degree programme includes modules specialising in leadership, management and business analysis.
The lecturers, who are highly respected professionals in their respective fields, will teach you everything you need to know to create, implement and lead a company’s business strategy.
The Master’s Degree in Business Management and Digital Marketing at Nebrija Business & Technology School offers a unique and distinctive programme that combines the solid foundations of traditional sales and commercial management with the most advanced tools, technologies and trends in digital marketing.
Throughout the programme, students acquire the professional skills most in demand in the sector, through a practical and applied approach that includes database analysis using tools such as RStudio within modules directly linked to sales management, as well as the application of platforms and solutions for process automation, enabling the optimisation of commercial efficiency. The curriculum also addresses the latest trends in social media, e-commerce and live-shopping, preparing future managers to lead in a constantly evolving omnichannel environment.
During the second semester, the ‘Marketing Labs’ format offers practical workshops delivered on alternate Mondays by guest industry professionals, complemented by specific workshops on CRM and tools such as Salesforce, as well as content on finance applied to marketing. All of this is underpinned by a methodology based on real-world case studies, practical activities and a direct link to the current needs of businesses.
Furthermore, the programme offers the option of distance learning, compatible with professional and personal life, and the opportunity to attend a one-week on-campus session at the Madrid campus. Professional certifications, work placements at leading companies and a faculty of recognised prestige round off a programme designed to turn you into the executive that businesses need.
The teaching staff comprises renowned academics and executives from leading companies and institutions, whose dual academic and professional background ensures that the master’s programme is closely aligned with the realities of the business world.
Optional opportunity to study for a Postgraduate Certificate in AI (PG Certificate – Middlesex University): Applied AI & Machine Learning (with Microsoft) or AI Applied to E-commerce and Retail Marketing (with Publicis)
Comprehensive digital training
AdWords, SEO, SEM, display advertising…the digital landscape offers endless possibilities for businesses. On this master’s programme, you’ll learn how to draw up a digital marketing plan, a social media strategy or develop an e-commerce platform, amongst many other things.
Training in certification and the use of specific tools
Learning by doing. Learning in the most practical and applied way. Learning to use key tools for data analysis, project management and business automation.
This master’s programme will prepare you to obtain professional certifications in Power BI and Salesforce, two of the most in-demand tools in today’s business environment. You will also explore other relevant CRMs in the sector, as well as analytics, digital marketing and customer relationship management platforms used by leading companies.
Work placements
The practical training offered by this Master’s degree is complemented by work placements that you will undertake in companies and departments of your choice. The ‘Nebrija Profesional’ programme, which covers training, support and integration into the workplace, is key to helping you enter the exciting business sector you have chosen.
Comprehensive digital training
AdWords, SEO, SEM, display advertising…the digital landscape offers endless possibilities for businesses. On this master’s programme, you’ll learn how to draw up a digital marketing plan, a social media strategy or develop an e-commerce platform, amongst many other things.
Training in certification and the use of specific tools
Learning by doing. Learning in the most practical and applied way. Learning to use key tools for data analysis, project management and business automation.
This master’s programme will prepare you to obtain professional certifications in Power BI and Salesforce, two of the most in-demand tools in today’s business environment. You will also explore other relevant CRMs in the sector, as well as analytics, digital marketing and customer relationship management platforms used by leading companies.
Work placements
The practical training offered by this Master’s degree is complemented by work placements that you will undertake in companies and departments of your choice. The ‘Nebrija Profesional’ programme, which covers training, support and integration into the workplace, is key to helping you enter the exciting business sector you have chosen.
"Our aim is to provide the professionals in training who study with us with the career boost they are looking for. Thanks to the Generative Learning methodology, we place the student at the centre of their training, following business practices that are commonplace in leading companies. Through the study of real-life business case studies, teamwork, simulations, site visits and theoretical classes, this Master’s programme is the perfect setting for combining the more traditional aspects of sales management with the latest trends in digital marketing and the use of social media."
We’re waiting for you
Please get in touch with us and we’ll let you know about our upcoming open days.
Curriculum
BOE No. 168, dated 12 July2018. Students must complete 60 credits
Diploma in AI
Optional opportunity to study for a Diploma in AI (PG Certificate – Middlesex University, 30 ECTS):
Both programmes include a Master’s thesis (12 ECTS) and an AI project-based placement (6 ECTS)
Qualification awarded: Official MSc in AI & Machine Learning Management from Middlesex University + Executive Master’s in Continuing Professional Development in AI (Nebrija University, 90 ECTS).
Delivery method: Hyflex (on-campus or live online), Friday afternoons and Saturday mornings.
Experience business where the future is being built.
In Shanghai, students at Nebrija Business & Technology School experience first-hand the innovation, technological transformation and new trends that are redefining the business world.
In the fashion centre
The Faculty of Communication and Arts at Nebrija University is a space where ideas are explored, shared and turned into projects through art, design and communication.
As a venue partner of Mercedes-Benz Fashion Week Madrid, we are opening our Madrid-San Francisco de Sales Campus to one of the creative industry’s major events. For students, this means experiencing first-hand how a professional event is prepared and run, and meeting designers, brands, media organisations and companies. This presence on campus brings their studies closer to the business world and demonstrates how different disciplines collaborate to bring a project to life.
Here, an idea can take shape as an audiovisual piece, a campaign, a stage production or an experience for the public. Students develop their own perspective, work with peers from other disciplines and learn to make creative decisions on projects linked to the professional world.
This is how we learn at Nebrija: by combining knowledge, experimentation and industry links to shape ideas that connect with others.
Immerse yourself in cutting-edge technology in Shanghai
The Master’s in Management at Nebrija Business & Technology School is designed to prepare the leaders of the future for a world where digitalisation, generative AI and innovation make all the difference. As part of our experiential learning methodology, we offer you the opportunity to experience a unique immersion in Shanghai, one of the world’s global capitals of technology and entrepreneurship.
This exclusive study tour has been designed to complement the academic focus of the Tech MBA with a practical, first-hand insight into the latest trends in artificial intelligence, digital transformation, fintech and e-commerce.
A course to master digital marketing and social media
Dual learning pathway
Work placements
Atresmedia, BBVA, Carat and Santander are just some of the companies that support this programme and offer the best work placements for our Master’s students.
Real-life case studies
A 100 per cent practical methodology based on real-life case studies and the belief that what you practise, you eventually learn.
Nebrija and Elevatorfy: practical training in entrepreneurship
Elevatorfy is an educational platform designed to guide students in developing their business ideas, providing them with a structured methodology that covers everything from the conception of the idea to its validation and presentation. At the Nebrija University Entrepreneurs’ Club, we have incorporated Elevatorfy into our programme to offer students practical training in entrepreneurship.
Skills acquired
Featured Events
Induction Week 2025
An unforgettable Induction Week has marked the start of a new chapter for the students who have just joined the Nebrija Business & Technology School, during a week in which we were able to extend a warm official welcome to them as part of our university community. Representatives from the institution shared inspiring messages with them and offered valuable advice on how to successfully navigate this new chapter in their lives. With enthusiasm and commitment, Induction Week has marked the starting point of a university experience that promises to be full of learning, personal growth and great achievements.
Entrepreneurship in action: Nebrija Emprende
Many of our students are the leaders of their own businesses. That is why we foster an entrepreneurial spirit through Nebrija Emprende, which comprises the Entrepreneurs’ Club and the Start Up Centre incubator. Students develop their own projects with practical support, mentoring and tools such as Elevatorfy, a key platform for presenting and launching ideas onto the market.
Jaime Negredo and the role of public relations in a company’s reputation
On 9 May, Jaime Negredo visited Nebrija University to share his experience as Head of Communications for Amazon’s global network of logistics centres with students on the Master’s in Sales Management programme.
Centro Dstila welcomes a visit from Nebrija students
On 27 April, students on the Master’s degree programme in Sales Management and Digital Marketing had the opportunity to visit the Dstila Centre as part of the ‘Sales as part of Corporate Strategy’ module, led by Professor Lisardo de Pedro.
A visit to L’Oréal Spain and Portugal’s new headquarters
On 19 April, students on the Master’s degree programme in Sales Management and Digital Marketing visited the new headquarters of L’Oréal Spain and Portugal. The premises were recently opened and, as yet, have only been shown to a select number of specialist media outlets.
Lecture by Juan Carlos Mora de Oñate, Head of Communications at Óptica Roma
Last Wednesday, 29 March, we were visited by Juan Carlos Mora de Oñate, Sales and Marketing Director at Óptica Roma, as part of the series of talks with professionals organised as part of the Master’s degree programme in Sales Management and Digital Marketing.
Nebrija at South Summit 2025
At Nebrija, learning from the best is an essential part of our educational model. Our students Ángel Moreno Mesías, Gonzalo Hermida García and Carlos Dargent de Vicente experienced this first-hand when they attended South Summit 2025, the leading global gathering of companies, entrepreneurs, investors and institutions. There, accompanied by Álvaro Rodríguez García, the entrepreneurship coordinator, they presented their start-up AGC Arena – which specialises in Virtual Reality and Space Virtualisation, and emerged from the Nebrija Emprende programme – to potential investors at an event attended by figures such as Pedro Duque and Uri Levine.
Induction Week 2025
An unforgettable Induction Week has marked the start of a new chapter for the students who have just joined the Nebrija Business & Technology School, during a week in which we were able to extend a warm official welcome to them as part of our university community. Representatives from the institution shared inspiring messages with them and offered valuable advice on how to successfully navigate this new chapter in their lives. With enthusiasm and commitment, Induction Week has marked the starting point of a university experience that promises to be full of learning, personal growth and great achievements.
Entrepreneurship in action: Nebrija Emprende
Many of our students are the leaders of their own businesses. That is why we foster an entrepreneurial spirit through Nebrija Emprende, which comprises the Entrepreneurs’ Club and the Start Up Centre incubator. Students develop their own projects with practical support, mentoring and tools such as Elevatorfy, a key platform for presenting and launching ideas onto the market.
Jaime Negredo and the role of public relations in a company’s reputation
On 9 May, Jaime Negredo visited Nebrija University to share his experience as Head of Communications for Amazon’s global network of logistics centres with students on the Master’s in Sales Management programme.
Centro Dstila welcomes a visit from Nebrija students
On 27 April, students on the Master’s degree programme in Sales Management and Digital Marketing had the opportunity to visit the Dstila Centre as part of the ‘Sales as part of Corporate Strategy’ module, led by Professor Lisardo de Pedro.
A visit to L’Oréal Spain and Portugal’s new headquarters
On 19 April, students on the Master’s degree programme in Sales Management and Digital Marketing visited the new headquarters of L’Oréal Spain and Portugal. The premises were recently opened and, as yet, have only been shown to a select number of specialist media outlets.
Lecture by Juan Carlos Mora de Oñate, Head of Communications at Óptica Roma
Last Wednesday, 29 March, we were visited by Juan Carlos Mora de Oñate, Sales and Marketing Director at Óptica Roma, as part of the series of talks with professionals organised as part of the Master’s degree programme in Sales Management and Digital Marketing.
Nebrija at South Summit 2025
At Nebrija, learning from the best is an essential part of our educational model. Our students Ángel Moreno Mesías, Gonzalo Hermida García and Carlos Dargent de Vicente experienced this first-hand when they attended South Summit 2025, the leading global gathering of companies, entrepreneurs, investors and institutions. There, accompanied by Álvaro Rodríguez García, the entrepreneurship coordinator, they presented their start-up AGC Arena – which specialises in Virtual Reality and Space Virtualisation, and emerged from the Nebrija Emprende programme – to potential investors at an event attended by figures such as Pedro Duque and Uri Levine.
The Principles for Responsible Management Education (PRME)
A firm commitment to business education with a global focus.
Rankings
Notable international accolades and rankings for Nebrija Business & Technology School.
Maximum score
One of the best universities in Spain
Top 5 University for Workplace Inclusion
Top 5 MBA programmes in Spain
Top 6 Online MBAs in Spanish
Maximum score
One of the best universities in Spain
Top 5 University for Workplace Inclusion
Top 5 MBA programmes in Spain
Top 6 Online MBAs in Spanish
A course to master digital marketing and social media
Work placements
Atresmedia, BBVA, Carat and Santander are just some of the companies that support this programme and offer the best work placements for our Master’s students.
Real-life case studies
A 100 per cent practical methodology based on real-life case studies and the belief that what you practise, you eventually learn.
Work placements
Atresmedia, BBVA, Carat and Santander are just some of the companies that support this programme and offer the best work placements for our Master’s students.
Real-life case studies
A 100 per cent practical methodology based on real-life case studies and the belief that what you practise, you eventually learn.
Teachers
Quality
Career Opportunities
The Master’s Degree in Sales Management and Digital Marketing addresses the needs of many companies and organisations for roles such as:
Sales Director
Head of Sales
Head of Sales Teams
Head of Commercial Distribution
Product Manager
Marketing Manager
Head of Digital Marketing Strategy
Head of Communications
Digital content creator
Social Media Manager
UX Specialist
Director, Head or Manager of web projects
SEM/SEO Consultant
Sales Director
Head of Sales
Head of Sales Teams
Head of Commercial Distribution
Product Manager
Marketing Manager
Head of Digital Marketing Strategy
Head of Communications
Digital content creator
Social Media Manager
UX Specialist
Director, Head or Manager of web projects
SEM/SEO Consultant
Work experience
Students have the option of undertaking compulsory work placements in order to obtain their qualification. It is also possible to have work placements recognised on the basis of professional experience. To undertake their work placements, students may choose from the following companies, amongst others:
In the fashion centre
Mercedes-Benz Fashion Week Madrid transformed Nebrija University’s Madrid-San Francisco de Sales Campus for Communication and the Arts into one of the major stages of the Spanish fashion scene. As a venue partner and the main venue for the 41st edition, Nebrija hosted some of the key shows on the official calendar over four days, as part of an event that featured 28 shows and attracted over 9,500 attendees.
Designers, brands, the media, industry professionals and emerging talents shared the space with our students, bringing the reality of the industry directly into the classrooms. Brands and designers such as Custo Barcelona, Moisés Nieto, Isabel Sanchís, Maison Mesa, Yolancris and Lola Casademunt presented their spring-summer 2027 collections on a campus transformed into a catwalk, backstage area and production space.
But at Nebrija, fashion isn’t just something to be admired: it’s created and experienced from the inside. Students on the Bachelor’s Degree in Fashion Design presented their own collective collection at EGO, MBFWMadrid’s platform dedicated to emerging talent, experiencing the entire professional process: creation, casting, fittings, styling, make-up, production and the fashion show.
An experience that reflects the model of the Faculty of Communication and Arts, where fashion, design, creativity, communication, advertising, marketing, audiovisuals, performing arts, protocol and event organisation come together and work across disciplines.
Because being part of the fashion industry, fostering creativity or experiencing design means much more than simply learning a discipline. It means being close to those who are transforming the industry, working on real-world projects and starting to become part of it before you even finish your studies.
Related programmes
It seems there aren’t any programmes at the moment… But I’m sure there’ll be some soon!