Insights

Stellantis, known for its diversity of brands including Peugeot, Citroën, Fiat, Alfa Romeo, and many others, represents a global conglomerate covering a wide range of vehicles, from city cars to commercial vehicles. The visit was particularly special, as students had the opportunity to see the production of the innovative Citroën C4 and C4X models, including their 100% electric versions, highlighting the company's commitment to sustainability and advanced technology.

The experience was enriching thanks to José Antonio León Capitán, communication director of Stellantis and professor of the Nebrija MBA, and Carlos Adán Serna, whose expert guidance and knowledge were fundamental to the success of this initiative, as well as the rest of the employees and guides of the factory who explained the assembly process to us in detail.

Students were able to observe Stellantis' production and assembly processes in action, gaining practical knowledge of how technology and efficient management are integrated into automotive manufacturing. Additionally, discussions on current automotive market trends and challenges provided invaluable insight for future business leaders.

These types of experiences underscore Nebrija University's commitment to an education that transcends the classroom, preparing students for the challenges of the professional world. The Nebrija Business and Technology School continues to demonstrate its leadership in offering comprehensive and practical training.

The experience was highly engaging as it provided students with valuable insights into the thriving gin industry. The outcome of this exercise was the development of five new gin products, each featuring innovative distribution ideas, positioning them as potential contenders in the market.

The session provided our students with a comprehensive tour of the key elements that define a luxury brand. It also delved into the management of media relationships and collaborations with content creators and influencers. Given the speaker's extensive industry experience and the engaging nature of the presentation, our students not only learned valuable insights but also thoroughly enjoyed the experience. As a delightful bonus, they received a gift!

One of the panel experts, Mar Bueno, Director of People, Culture, and Communication at Perfumes y Diseño, remarked: You are privileged to participate in these initiatives that bridge the gap between professional reality and your Master s program. You can apply everything you have learned in your courses to a real HR project. Count on me for any assistance you may need.
Bringing Ideas Closer: The Elevator Pitch
Alejandro Gómez Rosende, Head of Human Resources for Upstream Energy Business at Cepsa, expressed his appreciation for the initiative, stating: As a Master s professor at Nebrija University, this elevator pitch of their FRP has brought us closer to the ideas of HR consulting projects that they are going to develop. From our professional experience, we can influence them in their decision-making and inspire them to carry out relevant, innovative, creative, and impactful projects that any company would welcome for its people management department.
Reflecting on the event, the students remarked: The experts provided us with valuable perspectives and ideas to refine and enhance our TFM topics during these months. We want to express our gratitude for the University s initiative at Sagardoy, as it allowed us to professionally prepare for the event and gain significant insights. We are thankful and have plenty of ideas to further develop our chosen topics within the selected companies.

The professionals certainly succeeded in inspiring and motivating the students at the School of Economics and Business to pursue careers with promising futures. They provided a detailed overview of the profile companies like Deloitte and IBM Consulting are seeking in potential candidates. They highlighted both the technical skills and soft skills that distinguish recent graduates and position them for success in various roles within these companies.
During the event, students had the valuable opportunity to engage in direct dialogue with the speakers. The insightful discussion that unfolded featured individuals with significant expertise, and it is possible that some of these students will become future leaders in these organizations.
One crucial takeaway from this interaction was the professionals' emphasis on the significance of data literacy in today's professional landscape, comparing it to the importance of knowing the English language. Proficiency in data-related tools like R and Python was stressed as essential for consulting roles in various sectors, be it finance, tourism, or human resources. Additionally, it was highlighted that professionals with data management skills are likely to command higher salaries compared to those with expertise confined to their respective domains.

This event also served as an excellent opportunity to mark the culmination of the academic year, allowing students to finalize the details of their Business Plans, which they will be presenting in the coming weeks. These plans can serve as valuable learning experiences that they can apply within their respective organizations and companies. We wish them every success in their personal and professional futures.

The discussion was lively and interactive, with questions and audience participation via a dedicated app. The founders shared their experiences, emphasizing that learning does not stop after university; it is an ongoing process.
The Screensor Tech team, in collaboration with LG, showcased their innovative technology, which is already being used in various industries, for their product to be tangible. They were also supported by LG, with whom they have recently signed a great marketing agreement. LG, a leader in the sector, spoke highly of the young entrepreneurs, commending their passion, determination, and resilience in negotiations. At the end of the event, some of LG's latest technology headphones were raffled among those attending the event.
The former students expressed that their journey to their current position was shaped by their persistence and confidence. This was initially bolstered by the outstanding grade (10) their business plan received in Professor Jorge Hernando's class. Subsequently, their victory in an entrepreneurship contest organized by Professor Víctor Conde further fueled their self-belief. Additionally, they valued the guidance offered by the Dean and the support extended by the University.

The event took place in the courtyard, where attendees were divided into groups, equipped with whiteboards, post-it notes, and other tools to work on the challenge. The session began with the speaker presenting a problem to the students, which they had to solve using the Design Thinking technique within the given time frame.
Sergio provided a concise explanation of what Design Thinking involves and instructed the groups to collaborate and brainstorm to find a solution that would attract customers to the airline. The approach aimed to promote creativity and diversity within the groups.
Using the brainstorming technique, the participants engaged in the process outlined by Sergio Gil during the workshop. They progressed in phases, generating a variety of ideas on post-it notes, regardless of their initial validity, and placing them on boards distributed throughout the workshop space. Afterward, they assessed and ranked the most relevant ideas for solving the challenge of attracting solo travelers.
During the problem-solving phase, ideas that, although valid, did not align with the final objective of the process started to get eliminated. Through this elimination process, each group developed its final proposal. This approach allowed for the creation of numerous ideas aimed at promoting a new way of traveling for individuals.
To conclude the workshop, Sergio summarized the key takeaways from this technique, widely employed in companies to devise solutions. He also shared the primary tips for effectively implementing this approach in any project.

Subsequently, Francisco José elaborated on the concept of collective intelligence and outlined the workshop's structure. The workshop materials and content were meticulously developed by the Research and Development department at PerformanSe, drawing from the latest research by Dr. Anita Williams Woolley, a renowned expert in the field of collective intelligence. These studies are cutting-edge and evolutionary, and their applicability may vary based on specific populations and work teams. The workshop presented general insights based on the extensive research conducted by scientists and psychologists.
Participants were initially organized into six groups, each assigned to different tables. In the first phase, the workshop delved into the influence of various factors, such as gender diversity and work patterns, on the formation of collective intelligence. Each group was given a board with a distinct arrangement of these factors.
With approximately 15-20 minutes allocated for each group to interact with their respective boards and assigned scoring tokens. Both Francisco José and Eva Iglesias circulated among the groups, addressing any questions or uncertainties related to the criteria assignment.
To conclude the workshop, Francisco presented the primary outcomes of the criteria scores for each team - Banana, Slipper, Balloon, and Rocket, concerning collective intelligence. He emphasized that the primary goal is to foster collective intelligence, with no single criterion being inherently more crucial than another. In fact, it is common for multiple criteria to align and enhance collective intelligence. There was an opportunity for groups to share any questions or concerns that had emerged within each team, and a few minutes were set aside for inter-group discussions at the same tables to explore any commonalities or differences in criteria assignment.
To conclude the workshop, Francisco distributed a QR code to all participants, providing access to one of the most significant professional development tests created by PerformanSe. He encouraged attendees to take the test at their convenience and offered to review their results in the future, with contact information provided. The session concluded with an expression of gratitude towards the speaker, accompanied by a token of appreciation.

The audience was divided into four groups, with guidance provided by our distinguished guests and organizers. These included Fabián González, founder and CEO of Forward.travel, Francisco Javier Navarro, professor of Tourism, Sonia Rumayor, Strategic Partnership Manager at MINUBE, Isabel López Briones, Aitziber Pousa Unanue, and Aurkene Alzúa Sorzabal from the Nebrija Tourism Department, Pedro Antón, Director of Travel & Tourism at HIBERUS, Víctor Fernández Morales, Founding Partner and Director of the La Buena Huella Project, and Daniela Thiel Ellul, Director of the bachelor's degree in Tourism at Nebrija.

Unlike the Marketing Department, whose direct objective is to sell a product, the Communication Department is responsible for creating a reputation linked to a brand, as well as changing customers' perception of a company and generating a connection with that brand. To illustrate this work, Javier Negredo presented the case of Red Bull Stratos Jump, a campaign designed by Red Bull in 2012 to link its image to the feat carried out in 2012 by Felix Baumgartner, an Austrian parachutist who, aboard a small capsule, jumped to Earth from space, exceeding the speed of sound.
The jump was broadcast live on 40 television networks and 130 digital media. Just in Spain, it was followed by 4.3 million viewers through Teledeporte.

During the presentation titled 'Family Business, Health, and Retail: Surviving in the Digital World,' the challenges of maintaining a family business for over 60 years in an ever-changing environment were addressed. In this dynamic landscape, adaptation and evolution to meet the new needs of consumers become imperative. Juan Carlos Mora shared insights into Óptica Roma's business strategy, encompassing various aspects, from commercial margin considerations to the store expansion model. As a part of their learning experience, our students will soon have the opportunity to visit one of Óptica Roma's retail locations to gain firsthand knowledge of the most significant aspects of retail design.

Nebrija representatives, who were present at the exam venues, commended the students for their excellent work, and the exam days proceeded smoothly. During these sessions, students received valuable feedback on completing the course and preparing for the defenses of their Master's TFM projects. Participants also shared positive experiences from their time in the Postgraduate program. We express our gratitude to our students for their participation and appreciate the opportunity to host this enriching meeting. We wish them the best of luck in their future endeavors.

All students proactively updated their LinkedIn profiles and remained highly engaged by consistently sharing valuable content within their networks. Their unwavering enthusiasm was evident throughout their participation in all scheduled activities. 'I was genuinely impressed by their level of involvement and the multitude of insightful questions they posed during these events,' commented one of the program leaders.
In turn, the UC Berkeley authorities commended the group of students, with Luis Valencia, Manager of Internship & Career Development Programs at UC Berkeley, expressing his appreciation for their enthusiasm and active participation.