Innovative methodology for business analysis
Innovative program with the objective of training professionals in the development of comprehensive data-based business analysis projects that require addressing and creatively solving business problems. Therefore, students are trained in the knowledge, tools and skills necessary to be specialists in the practice of data-based business analysis in their professional environments. That is why the degree has a clear professional orientation.
In Spain, the professional profile of data analysts has a growth perspective of 30%, in addition to having one of the lowest unemployment rates (approximately 2%). This is mainly due to the growing demand for this type of expert by companies.
The 2020 Emerging Jobs Report in Spain prepared by LinkedIn highlights the great demand for data analysts, which has grown by 47% compared to the previous year, a profile that has been incorporated into strategic sectors such as banking, telecommunications or research, being the data analyst one of the 15 most promising professional profiles.
In collaboration with Microsoft
Nebrija Business & Technology School y Microsoft España han firmado un acuerdo de colaboración para que el Máster en Business Analytics integre herramientas avanzadas del gigante tecnológico como Azure, Microsoft 365, Copilot y Power BI. Por ello, los estudiantes de la NBTS tendrán la oportunidad de formarse con algunas de las herramientas y software de mayor demanda y empleabilidad.
Professional internships in the best companies in the sector
Along with the best companies
Students will be able to carry out their internships in some of the best international companies and institutions such as BBVA, Deloitte, Samsung and Repsol.
High employability
Business intelligence and data analysis are currently the greatest area of demand for qualified professionals and the greatest cause of business creation of products and services worldwide.
Agile methodology
Curriculum that shows how to apply and implement flexible plans that can be executed in the short term in any company or organization.
The most complete and updated education in the sector
¿Quieres convertirte en un experto en análisis de negocios y liderar la toma de decisiones estratégicas en las empresas más innovadoras utilizando los datos y la inteligencia artificial? En nuestro Máster Universitario en Análisis de Negocios tienes la formación más completa y actualizada para convertirte en un profesional altamente demandado en el mercado laboral. Es un programa oficial (acreditado por la ANECA) y conectado con la realidad profesional actual. Te formarás en el stack de cuatro niveles: tecnología, datos, analítica y negocio; el más valorado en la actualidad en proyectos de innovación en business analytics.
Te guiarán profesores con amplia experiencia en el mundo profesional del business analytics, que te transmitirán sus conocimientos, su día a día y su pasión por el sector. Aprenderás mediante la resolución de casos y problemas de negocio reales, utilizando de manera práctica lenguajes y herramientas de programación, bases de datos, analítica y visualización. Estas experiencias prácticas no sólo te enriquecerán sino que formarán parte de tu evaluación.
Alejandro Echeverría
Director of the Master in Business Analytics
“¿Estás preparado para ser el estratega que las empresas necesitan en la era de la información? ¿Te imaginas impulsando decisiones que no solo se anticipen al mercado, sino que lo transformen, gracias a los datos y la inteligencia artificial? Nuestro Máster en Análisis de Negocios es tu lanzadera hacia ese futuro. Formamos visionarios capaces de liderar proyectos donde los datos y la inteligencia artificial se unen para desvelar oportunidades ocultas y solucionar retos empresariales con creatividad y precisión.
A medida que avances en este viaje de aprendizaje, dominarás la ciencia de convertir datos en decisiones inteligentes. Serás el experto que toda compañía valora: un profesional que no solo interpreta vastos conjuntos de datos, sino que también aplica la inteligencia artificial para darles vida, generando innovación y valor tangible.”
Director of Postgraduate and Teaching Innovation at NBTS
“En Ernst & Young, trabajo con líneas de negocio de banca y aseguradoras y es un sector necesitado de profesionales con un perfil tecnológico. Asistimos a los eventos y ferias de empleo de la universidad con el objetivo de visualizar perfiles profesionales y captar talento en base a estas necesidades que tenemos en la empresa."
Nebrija Alumni and cybersecurity consultant at EY
Curriculum
The student must take 60 credits
Compulsory
Internships
FRP
First semester 30 ECTS
From October to January, both included- 3 ECTS | Business analysis
- 6 ECTS | Advanced computing for business analysis
- 6 ECTS | Structured and unstructured data management
- 6 ECTS | Visualization and business intelligence
- 6 ECTS | Advanced data analysis techniques for business
- 3 ECTS | Extraction, Transformation and Loading of data
Second semester 30 ECTS
From February to June, both included- 6 ECTS | Management of Big Data and Artificial Intelligence in business
- 3 ECTS | Predictive models in business analysis
- 3 ECTS | Business Intelligence Solutions
- 6 ECTS | Digital analytics and text mining
- 6 ECTS | Professional internships
- 6 ECTS | Final Research Project
Business Analytics master's degree learning goals
The Master's Degree in Business Analytics' main objective is to train specialists capable of identifying, capturing, transforming, analyzing and interpreting data, to drive value and applied innovation in the company and its businesses.
In particular, students are expected to be able to:
- Demonstrate during their professional performance knowledge about the processes of data capturing, extraction, manipulation and conversion in different environments.
- Integrate the acquired knowledge and use it to solve information storage problems, including relational and non-relational databases.
- Analyze and perform statistical and quantitative models for descriptive and predictive data analysis.
- Master data visualization methods, both static and dynamic for business decision making.
- Integrate machine learning models and artificial intelligence into business decision making based on data analysis.
- Communicate to a specialized audience the details of business analysis using rigorous technical language.
- Take responsibility for their professional development, adapting to new environments and emerging ICTs.
Employability and Internships
Internships
Numerous collaboration agreements, to carry out professional internships, with some of the best companies and institutions in the sector, such as:
Career Opportunities
The Master's Degree in Business Analytics trains:
- Data analysts in management control departments or other company departments, especially in the marketing and sales area and in the production and operations areas.
- Managers, project managers or analysts of business intelligence information systems and analysts of companies that have acquired or are about to acquire this type of system.
- Consultants and implementers of business intelligence and big data systems.
- Data architects, who design and build the data platform for data intelligence and/or big data projects.
- Entrepreneurs, who wish to create businesses based on the creation or implementation of specialized business intelligence systems or any of their components, as well as data-based products and/or services.
Nebrija Experience
Featured Events
Quality of the Degree
Admissions
The current access and admission regulations of RD 822/2021, of September 28, are followed.
Students who have an official Bachelor's degree -or equivalent- in the field of knowledge of Economic Sciences, business administration and management, marketing, commerce, accounting and tourism will be able to access this Master's Degree. Also, degrees in the knowledge area of engineering, mathematics, physics, in the STEM area, closely related to data and its analytics directly. Both student profiles are fully admissible in the Master's degree because, with the learning outcomes and the proposed curriculum, they will achieve the fundamental skills, abilities and skills to be experts in business analysis.
For the purposes of pre-admission and admission, the evaluation of the candidate will be made on a scale from 0 to 10 points, taking into account the following criteria and percentages:
- • Academic record [50%]
The grades obtained by the candidate in their previous studies will be assessed. - • Structured personal interview [40%]
The suitability of the candidate will be assessed by virtue of their experience, knowledge, technical and professional skills required to successfully take the intended studies. Their motivation and attitudes will also be assessed, as well as other personal aspects that contribute to his adequate adjustment to the chosen studies. The interview may be conducted in the language in which the studies are taught. - • Presentation document of the candidate [10%]
In a personally-prepared document, the candidate will explain their motivation and interest in the studies requested, as well as any other personal circumstance that they consider relevant to the selection process.
Additionally, candidates must pass a specific competences test, to determine if the candidate has the basic knowledge and minimum level to be able to take the Master's degree, and the directors of the degree will assess whether it is so during the structured personal interview with the candidate.
EIn the event that the candidate's mother tongue is not Spanish, they must prove a B2 level of Spanish, through any accredited certificate.
The admission tests must be assessed within a global strategy aimed at knowing the characteristics of the applicants, in order to determine if the candidate has sufficient motivation, as well as training and knowledge, skills, aptitudes, communication skills, extracurricular activities and future interests necessary to be admitted as a candidate in Nebrija University's academic programs.
1. Submission to the admissions department of the following documents:
- Application form.
- Valid National Identity Card or passport.
- 2 passport-size photographs.
- Bachelor’s Degree Diploma (original or a certified copy). This document must be issued in the original language. Any documents that are not in Spanish or English must be submitted with an official translation into one of these languages.
- Bachelor Transcripts (original or a certified copy). This document must be issued in the original language. Any documents that are not Spanish or English must be submitted with an official translation into one of these languages.
- Curriculum Vitae.
- Two letters of recommendation.
2. Pre-admission
3. Personal interview.
We will contact you for an online or face-to-face interview with the academic committee, where we will assess your profile and your aspirations as an MBA student.
4. Final decision.
5. Enrollment:
The self-enrolment service on the Nebrija website allows admitted students to complete all academic, financial and administrative procedures within the established deadlines. To do so, they will receive, together with their letter of admission, the access code and personal password necessary to carry out their self-enrolment. Once the self-enrolment process has been completed, the candidate becomes a student of Nebrija Business & Technology School.
Acquired competences
- C1. Autonomously adopt solutions for complex business problems in the different functional areas of the company.
- C2. Master advanced statistical methods and programming for the analysis of complex situations within the company.
- C3. Apply techniques for the synthesis of information in the field of analytics and business intelligence.
- C4. Use the knowledge acquired and their ability to solve complex problems in new environments related to business analysis.
- C5. Autonomously design the planning and implementation of business analysis projects.
- C6. Rationally examine the most appropriate quantitative modeling techniques to solve different problems in the business environment.
- C7. Appropriately use advanced technical concepts in the field of business analysis and intelligence, both in oral and written expression, when communicating before a specialized audience.
- C8. Implement the knowledge and other skills acquired in the Master's in their professional practice.
- C9. Integrate the knowledge of the different areas of the company learned in the Master's degree and apply it in the preparation of the final research project.
Fees and Financing
We are committed to helping you to explore financing options and opportunities so that you can make the best investment in your career and your future.
Check the following link if you want more information about the scholarships you can apply for as a postgraduate student, or contact us through these mails:
Reconocimientos y rankings internacionales destacados de Nebrija Business & Technology School
One of the best Universities in Spain
High score in Teaching, Employability & Internationalization
Top 5 in Labor inclusion
Among the 5 best MBAs in Spain
Among the 8 best Online MBAs in Spanish