The Chairs main objective is to promote the implementation of projects and activities that allow for the incorporation of technologies and innovations aimed at the digitization of processes and the creation of products and services in the tourism sector, thereby contributing to the development of more innovative, smart and sustainable management of tourism.
Tourism intelligence arises with the incorporation of knowledge, technologies and innovations aimed at the digitization of processes and the creation of technologically advanced products and services with greater added value in the tourism sector. Thus, Smarttour-INN aims to contribute to developing a more innovative, intelligent and sustainable management of tourism.
INTELDEST project together with the company TDDS: Check for Innovation Program funded by the Community of Madrid, within the framework of the regional research and innovation strategy, for an intelligent specialization (RIS3) of the Community of Madrid.
INTELDEST is part of the research and development in Tourist Intelligence Systems (TIS), as a basic tool for public and private managers.
Smarttour-inn and TDDS collaborate to develop their advanced TIS to generate an innovative service that improves the performance and resilience of tourist cities and regions.
The Department of Tourism of the School of Social Sciences, with the support of the Telefónica-Nebrija Chair in Tourism Intelligence, has organized next Thursday, March 17 at 17:00h the conference on “Sustainability and Intelligence in Premium Tourism”. The following speakers will be present: Almudena Maíllo del Valle, Head Councilor of the Delegated Area of Tourism of the Madrid City Council; Damián Castaño Vieito, Director of Telefónica in Madrid; Fabián González, Founder & CEO of Forward.travel; and José Luis Rodríguez Gamo, Chief Business Development officer of Green Urban Data, Environmental intelligence for cities.
They will hold a round table in which they will discuss the challenges and opportunities of this segment, the need to incorporate sustainability and tourism intelligence for its development, their experience of working in this field and the importance of having trained professionals.
The presentations will take place in the assembly hall of the Madrid-Princess Campus, and can also be watched online, after registering for free.
>We hope this will be of interest to you, and if you consider it to be of interest to your students, please encourage them to attend in person or provide them with the following link to register.
During the month of September 2021, the meeting was held with the Movistar+ and Open Innovation team from Telefónica in order to explore collaborations with Nebrija University regarding the Chair.
In the image, Marta Saavedra (Vice Dean of the School of Communication and Arts), Susana Jurado (Open Innovation Telefónica), Alejandro Chinchilla (Telefónica Chairs Network), Tona Nardiz (Movistar+), Miguel Parra (Movistar+), and Julián Acoidán Méndez (Director of the Masters Degree in Direction and Production of Fiction Series School of Communication and Arts).