Cátedra Nebrija
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The Chair in Tourism Intelligence was created to respond to the challenges of digital transformation and technological adoption in the tourism sector.

The Chairs main objective is to promote the implementation of projects and activities that allow for the incorporation of technologies and innovations aimed at the digitization of processes and the creation of products and services in the tourism sector, thereby contributing to the development of more innovative, smart and sustainable management of tourism.

In this era of tourism intelligence and digital disruption, one of the main challenges for tourism is to increase the use of technologies throughout the value chain of tourism products and services. The Chair will facilitate interaction and collaboration between sectors and agents in order to underpin the sustainable growth of tourism.

The cooperation between the Antonio de Nebrija University and Telefónica Móviles España will mean clear advances in the digitization of the tourism sector, which is key to the Spanish economy.


Telefónica Nebrija Chair in Tourism Intelligence Awards for the best Bachelor's and Master's degrees projects in the Chair's lines of research. Call 2021/22 in force.

Telefónica supports the development of smart tourism destinations

The new tourist demands unique and personalized experiences and to be always connected in all phases of their trip. Companies and cities must be prepared for the demands of this new type of traveler.

The Telefónica-Nebrija Chair in Tourism Intelligence was created to respond to the challenges of present and future tourism

Tourism finds itself at a crucial moment. The COVID-19 pandemic and the search for sustainability have accelerated changes in companies and institutions.

AI (Artificial Intelligence) Challenge for homes "SOFIA CHALLENGE”

From the Telefónica Chairs Network, together with Talentum and the Telefónica Digital Home team, we launched the AI (Artificial Intelligence) Challenge for homes “SOFIA CHALLENGE”, aimed at students or graduates between 18 and 29 years old.

Objectives of the Chair

  • Connect academic knowledge and social commitment focused on the development of transformative projects that guide a more inclusive, sustainable and resilient tourism of the future.
  • Generate greater knowledge and increase the use of digital technologies that clear the entire value chain, from R&D to the consumption of tourist services.
  • Promote the generation, exchange and management of data as strategic factors for the competitiveness of companies and tourist destinations.
  • Promote actions to support university talent and the transfer of social impact.