The Chair in Tourism Intelligence was created to respond to the challenges of digital transformation and technological adoption in the tourism sector.
The Chairs main objective is to promote the implementation of projects and activities that allow for the incorporation of technologies and innovations aimed at the digitization of processes and the creation of products and services in the tourism sector, thereby contributing to the development of more innovative, smart and sustainable management of tourism.
In this era of tourism intelligence and digital disruption, one of the main challenges for tourism is to increase the use of technologies throughout the value chain of tourism products and services. The Chair will facilitate interaction and collaboration between sectors and agents in order to underpin the sustainable growth of tourism.
The cooperation between the Antonio de Nebrija University and Telefónica Móviles España will mean clear advances in the digitization of the tourism sector, which is key to the Spanish economy.
The annual conference of the Network of Telefónica Research Chairs was held, and Miren Aurkene, director of the Telefónica-Nebrija University Research Chair in Tourism Intelligence, took part. During the gathering, the new research chairs on Blue Economy and Smart Ports, Tourism Intelligence and 5G, New Generation Networks and ICT were announced.
The Secretary of State for Tourism speaks at the Agora Conference of the Telefónica-Nebrija Chair in Tourism Intelligence held at Nebrija University
Nebrija University's assembly hall hosted the presentation of the book Transitioning towards the future of tourism destinations: resilient, smart, and green development, focused on the challenges of tourism in the 21st century.
Arona, Badajoz Provincial Council, Benidorm, Bilbao, Cádiz Provincial Council, Calvià and Ourense Provincial Council incorporate digital services that promote tourism and contribute to sustainable development thanks to a budget of more than 15 million euros.
¿Quieres cambiar el mundo? Participa en HackForGood los días 20, 21 y 22 de octubre 2022. Consulta toda la información en el apartado de Actividades en Actividades previstas
The new tourist demands unique and personalized experiences and to be always connected in all phases of their trip. Companies and cities must be prepared for the demands of this new type of traveler.
Tourism finds itself at a crucial moment. The COVID-19 pandemic and the search for sustainability have accelerated changes in companies and institutions.