Become the professional who will lead sport communication in the 21st century
The Master's Degree in Communication and Sports Broadcasting at Nebrija University trains professionals who will lead the new sports industry. A sector in full transformation that demands profiles capable of communicating, innovating and connecting with global audiences.
With a practical approach and aligned with the reality of the market, the programme integrates the trends that are redefining sports communication: generative Artificial Intelligence and data visualisation, sports marketing, eSports & Entertainment, communication in social networks and digital platforms, specialised sports journalism and Women and Sport.
A master's degree designed for you to develop the skills, tools and strategic vision needed to work in the media, clubs, agencies, competitions and new platforms in the sports ecosystem.
The Master's Degree in Communication and Sports Broadcasting at Nebrija University was created to train the professionals that this new panorama demands: versatile, creative profiles, capable of mastering these three key areas in the world of sport
We are the only programme that integrates communication, innovative marketing and sports broadcasting in the same training itinerary
This multidisciplinary approach will provide you with a 360º vision of sport and allow you to understand how these areas interact.
Triple formative approach
Communication, marketing and sports broadcasting in a single programme.
Technology integration
Training in artificial intelligence, social networks, streaming and audience analytics applied to sport.
Experiential learning
Learning by doing methodology, with practical projects and internships from the beginning.
High employability orientation
Preparation for working in the media, communication and sports marketing departments, eSports, new digital channels and audiovisual production.
Specialisation in sports content
Subjects such as Women and Sport and specialised journalism in high-demand disciplines (football, basketball, tennis and motor sports), without forgetting attention to other minority sports.
Triple formative approach
Communication, marketing and sports broadcasting in a single programme.
Technology integration
Training in artificial intelligence, social networks, streaming and audience analytics applied to sport.
Experiential learning
Learning by doing methodology, with practical projects and internships from the beginning.
High employability orientation
Preparation for working in the media, communication and sports marketing departments, eSports, new digital channels and audiovisual production.
Specialisation in sports content
Subjects such as Women and Sport and specialised journalism in high-demand disciplines (football, basketball, tennis and motor sports), without forgetting attention to other minority sports.
Applied technology, innovation and analytics
Sport in the 21st century is built on data and technology. That's why our master's degree incorporates a solid component of technological application that will allow you to understand and use the tools that are revolutionising the sector:
- Artificial Intelligence applied to content generation, personalisation of experiences and process automation.
- Audience analytics to understand the behaviour of fans and optimise communication and marketing strategies.
- New digital narratives and strategies for social networks, streaming platforms and interactive environments.
- Remote production and immersive technologies that are redefining sports broadcasting.
Why study the Master's Degree in Communication and Sports Broadcasting?
Guaranteed internships
The Master's Degree in Communication, Marketing and Sports Broadcasting has the collaboration of top-level sports companies and institutions, such as Movistar+, Eurosport, Atresmedia, Mediaset, Europa Press, the Spanish Football Federation and the ACB Basketball League, validating the training process.
In English or Spanish
The programme is taught in Spanish or English, which reinforces the international projection of the Master's and improves employability in an increasingly globalised sector.
With the best professionals
Students on the Master's programme will learn alongside leading professionals in sports communication, broadcasting and marketing, and will benefit from their experience and knowledge.
Throughout the Master they will have the opportunity to experience sport from the inside, experiencing first-hand how a sporting event is covered in situ and working alongside some of the best specialists.
In addition, the master's degree will have renowned professionals as guest lecturers, who will share their career and vision of the sector with the students. Among them, leading figures such as Ricardo Sierra, Mónica Marchante and José Antonio Luque, who will bring the students closer to the reality and challenges of current sports communication.
Multifunctional facilities
Students work from day one in professional facilities designed to enhance their practical learning. The Faculty's main resources include two state-of-the-art television sets, a radio studio and the Nebrija Medialab media platform. An environment where students can experience the profession from the inside and develop real communication projects, getting closer to the work dynamics of the sector.
Guaranteed internships
The Master's Degree in Communication, Marketing and Sports Broadcasting has the collaboration of top-level sports companies and institutions, such as Movistar+, Eurosport, Atresmedia, Mediaset, Europa Press, the Spanish Football Federation and the ACB Basketball League, validating the training process.
In English or Spanish
The programme is taught in Spanish or English, which reinforces the international projection of the Master's and improves employability in an increasingly globalised sector.
With the best professionals
Students on the Master's programme will learn alongside leading professionals in sports communication, broadcasting and marketing, and will benefit from their experience and knowledge.
Throughout the Master they will have the opportunity to experience sport from the inside, experiencing first-hand how a sporting event is covered in situ and working alongside some of the best specialists.
In addition, the master's degree will have renowned professionals as guest lecturers, who will share their career and vision of the sector with the students. Among them, leading figures such as Ricardo Sierra, Mónica Marchante and José Antonio Luque, who will bring the students closer to the reality and challenges of current sports communication.
Multifunctional facilities
Students work from day one in professional facilities designed to enhance their practical learning. The Faculty's main resources include two state-of-the-art television sets, a radio studio and the Nebrija Medialab media platform. An environment where students can experience the profession from the inside and develop real communication projects, getting closer to the work dynamics of the sector.
"Sport is no longer a mere spectacle, but a universal language, a real-time narrative that is written in stadiums, on social media and in the minds of fans. And at the heart of this revolution, there is an urgent need for professionals who not only understand this new ecosystem, but are able to shape it. That is why we have designed a programme that is much more than a curriculum; it is a direct connection to the world of work.
Marta Perlado
"Communication plays an important role in society today, but in the coming years it will be an essential discipline for any organisation.
Syllabus
* Titulación en proceso de verificación por Fundación Madri+d.
El estudiante debe cursar 60 créditos
60 ECTS
Teachers
Professors: 22
Percentage of PhDs: 55%.
Quality
Official qualification: Master's Degree in Communication and Sports Broadcasting
Faculty or school responsible: Faculty of Communication and Arts
Branch of knowledge: Social and Legal Sciences
Number of places available: 45 Spanish / 45 English
Type of course: Classroom-based
Academic year in which it was introduced: 2026-2027
Languages: Spanish or English
Duration: 1 year. From October to June
Total credits: 60 credits. Minimum 12 ECTS and maximum 60 ECTS per enrolment and academic period.
Professional outings
Graduates of this degree will acquire in-depth knowledge of the sports industry, paying special attention to communication and marketing applied to this area, taking into account the ethical, social and human considerations of a discipline that is also a vehicle for identity, education, inclusion and social transformation. They will have analytical skills, a strategic mentality, a flair for teamwork, and will know how to adapt to changes and unforeseen events in a constantly evolving market.
In particular, some of the professional opportunities related to the media, companies and sports institutions are:
Presenter
Reporter
Broadcaster
Sports events communicator
Sports content editor
Community manager and creator of digital sports content
Producer of major sporting events
Sports broadcaster
Camera operator for sporting events
Sports marketing manager
Sponsorship and events manager
Specialist in sports branding
Head of sports communication and public relations
Sports content creator with AI
Presenter
Reporter
Broadcaster
Sports events communicator
Sports content editor
Community manager and creator of digital sports content
Producer of major sporting events
Sports broadcaster
Camera operator for sporting events
Sports marketing manager
Sponsorship and events manager
Specialist in sports branding
Head of sports communication and public relations
Sports content creator with AI
Professional internships
This Master's Degree has collaboration agreements for professional internships with some of the best companies and institutions in the sector.
Nebrija Conference on Sports Communication. SPRINT
The Nebrija Conference on Sports Communication "Sprint" is closely linked to the Master's Degree in Communication, Marketing and Sports Broadcasting. The main objective of the conference is to highlight the synergy between sport, communication, marketing and education.
This conference is conceived as a meeting and learning space, where teachers and students share experiences, knowledge and professional perspectives. An environment that encourages active collaboration, the transmission of knowledge and an approach to the reality of the sector through practical experience.
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