Bachelor’s Degree in Business and Technology*

• Provide a solid foundation in the fundamental principles of engineering applied to the business environment, with particular emphasis on the design, analysis, and optimization of organizational and production processes.
• Integrate technological and management knowledge into the curriculum, facilitating the analysis and application of innovative solutions based on data, automation, artificial intelligence, and emerging technologies.
• Incorporate a strategic perspective of the company and its competitive environment, covering key areas such as corporate strategy, marketing, finance, human resources, and sustainability.
• Provide conceptual and methodological tools for diagnosing and improving complex business systems, using a multidisciplinary approach that combines engineering, economics, and management.
• Foster an academic environment that encourages creativity, innovation, and entrepreneurship as drivers of organizational transformation and economic development.
• Promote the development of future leaders capable of managing teams, coordinating projects, and making decisions in multicultural, ethical, and sustainable environments, contributing to responsible business development aligned with contemporary social challenges.
• Ensure training oriented toward an international and digital context, enabling students to operate in global, interconnected, and continuously evolving technological environments.

• K1. Understand the theoretical foundations of business management, including finance, marketing, accounting, operations, and innovation, as well as their integration into the company’s overall strategy and operations.
• K2. Describe the legal factors that shape the environment in which a company operates.
• K3. Understand the fundamental principles of microeconomics and macroeconomics in order to analyze the behavior of economic agents and the functioning of markets.
• K4. Understand the conceptual and technological foundations of data processing, storage, and analysis, as well as the principles of machine learning and business intelligence as applied to the business environment.
• K5. Understand the principles of technology management, programming, cybersecurity, and artificial intelligence, together with their strategic, organizational, and ethical impact on business and society.
• K6. Recognize the principles of teamwork, effective communication, time management, and professional development in the business context.
• K7. Understand the interrelationship between business, economic, and technological processes, and their impact on organizational competitiveness and sustainability.
• K8. Identify emerging trends in the technological field and their influence on business models and society.
• K9. Understand the impact of disruptive technologies on business models and the legal implications they entail.

• S1. Apply economic and financial analysis tools to diagnose business situations.
• S2. Use mathematical, statistical, and econometric techniques to interpret economic data.
• S3. Develop programs using the most widely used languages in business analysis, suitable for different data modeling, analysis, and visualization tasks.
• S4. Produce effective reports and visualizations to support business decision-making.
• S5. Apply supervised, reinforcement, and unsupervised learning algorithms to real-world business problems.
• S6. Use project management methodologies to plan, implement, and evaluate digital solutions that enhance organizational efficiency and competitiveness.
• S7. Apply effective communication techniques to work productively in multidisciplinary teams and dynamic organizational environments.

• C1. Integrate knowledge from different functional areas of the organization to make responsible decisions aligned with sustainability principles and current regulations.
• C2. Manage business projects efficiently and innovatively, taking into account the specific characteristics of the work team.
• C3. Critically and rigorously analyze real-world economic problems, proposing strategies adapted to the global economic context.
• C4. Demonstrate the ability to manage data analysis projects with technical rigor, critical insight, and a results-oriented approach.
• C5. Lead technological transformation processes in professional environments to drive the creation of sustainable value.
• C6. Demonstrate autonomy and ethical commitment in professional practice, applying lifelong learning strategies and adapting to change in dynamic and global work environments.
• C7. Observe and apply the knowledge acquired during the degree program in real-world contexts, participating in work teams within the business sector, particularly in technological environments.
• C8. Apply the knowledge acquired during the degree program to the development, presentation, and defense of a project in the field of business technology, synthesizing the learning outcomes achieved throughout the program.
• C9. Respect, promote, and design solutions that respond to social needs, taking into account the Sustainable Development Goals, respect for diversity, the principles of universal accessibility, and design for all.

At Antonio de Nebrija University, admission procedures are carried out in accordance with current university legislation, with particular reference to the guiding principles governing access to Spanish universities: equality, merit, ability, universal accessibility, and alignment with the criteria of the European Higher Education Area.

The admission process consists of several phases, as outlined below:

1.- Submission of Documentation

All applicants must submit the following documentation:

• 1. A completed and signed admission application form
• 2. Proof of payment of the registration fees
• 3. A photocopy of the National Identity Document (both sides) or passport
• 4. Two passport-size photographs
• 5. Although not mandatory, a letter of recommendation from a teacher or tutor at the applicant’s previous institution is recommended and should accompany the academic documentation submitted with the application

In addition, depending on the applicant’s access route to the degree program, the following documentation may be required:

• 6. Official High School academic transcript or certificate
• 7. The University Entrance Examination administered by Nebrija University
• 8. Credential granting access to Spanish universities issued by UNED, for students from the International Baccalaureate or holding a Baccalaureate diploma from a European Union Member State
• 9. Specific PAU examination for international students
• 10. For applicants holding a university degree or an Advanced Vocational Training qualification, an official academic transcript of the completed studies
• 11. For students transferring from another institution, an official academic transcript of completed courses and the course syllabi for each subject passed

Only applications submitted with all required documentation and within the deadlines established by the Admissions Department will be processed. The University may also request any additional information deemed necessary to assess the applicant’s suitability for the Bachelor’s degree program.

For pre-admission and admission purposes, applicants are assessed on a scale from 0 to 10, based on the following criteria and weightings:

• 1.- Academic transcript or certificate corresponding to the applicant’s previous educational pathway: 60%
• 2.- Psychometric multiple-choice test: 10%

This test evaluates competences and skills related to intellectual work, attitudes toward cooperation and teamwork, and time and resource management. Its purpose is to assess whether the applicant demonstrates sufficient motivation, academic background, knowledge, skills, aptitudes, communication abilities, extracurricular involvement, and future interests required for admission to the Bachelor’s Degree in Business and Technology at Antonio de Nebrija University.

• 3.- English language proficiency test: 10%

In order to determine applicants’ actual level of English proficiency, the Department of Modern Languages administers a placement test at the beginning of the program.

• 4.- Specific knowledge test on the Bachelor’s Degree in Business and Technology: 20%. This multiple-choice test focuses primarily on content from key areas of general knowledge related to the degree program selected by the applicant, as well as on elements common to all undergraduate degrees.
• 5.- Personal interview: As part of the admission process, the Psycho-Pedagogical Guidance Department conducts a personal interview and applies a personality assessment covering emotional, intellectual, social, and values-related areas. This evaluation is carried out for all applicants to the Bachelor’s Degree in Business and Technology.

If any clinical indicators are identified, a follow-up interview is conducted by psychologists from the Psycho-Pedagogical Guidance Department. Where appropriate, the applicant may be referred for further clinical assessment by faculty specialists in Psychiatry or Clinical Psychology.

All tests and academic records are reviewed and assessed by the Undergraduate Admissions Committee, in accordance with the criteria set out in the “PGA_11 Procedure for the Operation of the Undergraduate Admissions Committee”, which forms part of the internal regulations governing admission to the University.