Double Bachelor’s Degree in

Business Analytics + Tourism and Hospitality Management

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Double Bachelor’s Degree in  Business Analytics + Tourism and Hospitality Management

The Double Bachelor's Degree in Business Analytics and Tourism responds to the needs of a cutting-edge, modern and dynamic sector, which demands professionals with specific and differentiated studies where innovation, digital transformation and sustainability play a fundamental role, in addition to knowing the necessary tools to develop analytical models applied to different types of data.

All the students of this exclusive program can take part of their studies at some of the best universities in the United Kingdom, France, China, Italy and the United States, in addition to being able to carry out their professional internships in leading companies and institutions, such as Repsol, Navantia, Telefónica, Microsoft, Airbus, Ferrovial, NH Hotels and Meliá Hotels.

Ranking Forbes - Top 5 Spanish Universities Ranking Forbes University

High score teaching and internacionalization QS Stars Ranking

High score online learning QS Stars Ranking

High score employability & inclusiveness QS Stars Ranking

"1st" Spanish University in Teaching uRanking

Among the 6 best Private Universities CyD Foundation

3rd Spanish private University in transparency CyT Foundation

Curriculum


All our degrees and curricula have been prepared in accordance with the new guidelines set by current legislation, having already been verified by the National Agency for Quality Assessment.
The student must complete 396 credits


First year 84 ECTS


  • First Semester 42 ECTS
  • 6 ECTS | Mathematics for data analytics
  • 6 ECTS | Basic statistics for data analytics
  • 6 ECTS | Basic statistics for data analytics
  • 6 ECTS | Business Fundamentals
  • 6 ECTS | Microeconomics
  • 6 ECTS | Ecosistema turístico I
  • 6 ECTS | Turismo y territorio
  • 6 ECTS | Structure of the tourism offer

  • Second Semester 42 ECTS
  • 6 ECTS | Probability Theory
  • 6 ECTS | Programming I
  • 6 ECTS | Financial Accounting
  • 6 ECTS | Financial mathematics
  • 6 ECTS | Macroeconomics
  • 6 ECTS | Ecosistema turístico II
  • 6 ECTS | Mercados turísticos y comportamiento del consumidor

Second year 90 ECTS


  • First Semester 42 ECTS
  • 6 ECTS | Multivariate analysis
  • 6 ECTS | Programming II
  • 6 ECTS | Data visualization and presentation
  • 6 ECTS | Fundamentals of marketing for business
  • 6 ECTS | Desarrollo de competencias profesionales I
  • 6 ECTS | Marketing turístico
  • 6 ECTS | Gobernanza y política turística

  • Second Semester 48 ECTS
  • 6 ECTS | Databases
  • 6 ECTS | Data engineering
  • 6 ECTS | Business management and organization
  • 6 ECTS | Management of people and teams
  • 6 ECTS | Production and service management
  • 6 ECTS | Gestión turística del Patrimonio
  • 6 ECTS | Planificación y gestión de destinos turísticos
  • 6 ECTS | Investigación de mercados en turismo

Third year 78 ECTS


  • First Semester 36 ECTS
  • 6 ECTS | Econometrics
  • 6 ECTS | Economic and financial diagnosis of the company
  • 6 ECTS | Market research
  • 6 ECTS | Entrepreneurship and business creation
  • 6 ECTS | Unsupervised machine learning
  • 6 ECTS | Cultural heritage I
  • 6 ECTS | Modern Languages VII: French III or Chinese III

  • Second Semester 42 ECTS
  • 6 ECTS | Supervised machine learning
  • 6 ECTS | Temporal series
  • 6 ECTS | Text mining
  • 6 ECTS | Business taxation
  • 6 ECTS | Financial modeling
  • 6 ECTS | Segunda lengua aplicada al turismo
  • 6 ECTS | Desarrollo de competencias profesionales II

Fourth year 84 ECTS


  • First Semester 42 ECTS
  • 6 ECTS | Artificial intelligence
  • 6 ECTS | Organization and management of data-based projects
  • 6 ECTS | Cybersecurity
  • 6 ECTS | Human resources analytics
  • 6 ECTS | Analytical marketing and social networks
  • 6 ECTS | Inteligencia turística y análisis de datos I
  • 6 ECTS | Strategic management

  • Second Semester 42 ECTS
  • 6 ECTS | Ethics and law
  • 6 ECTS | Risk analysis
  • 6 ECTS | Asset Management
  • 6 ECTS | Internationalization in the tourism sector
  • 6 ECTS | Professional internship (BA)
  • 6 ECTS | Professional internship (TU)
  • 6 ECTS | Final research project (BA)

Fifth year 60 ECTS


  • First Semester 30 ECTS
  • 6 ECTS | Legal environment in tourism
  • 6 ECTS | ESG y sostenibilidad
  • 6 ECTS | New technologies in the tourism field
  • 6 ECTS | Prácticas Académicas Externas II (TUR)
  • 6 ECTS | Elective 2 (TUR)

  • Second Semester 30 ECTS
  • 6 ECTS | Innovation in tourism
  • 6 ECTS | Habilidades directivas
  • 6 ECTS | Desarrollo de competencias profesionales III
  • 6 ECTS | Elective 4
  • 6 ECTS | Final research project (Tourism)

More information on these subjects

Legend
Elective Subjects

Optativa 2:

  • 6 ECTS | Gestión de servicios y experiencia de cliente
  • 6 ECTS | Fundamentos de organizaciones turísticas basadas en datos
  • 6 ECTS | Protocolo aplicadado a eventos

Optativa 4:

  • 6 ECTS | Lab Challenge Experiencias en Turismo
  • 6 ECTS | Lab Challenge Experiencias en Turismo
  • 6 ECTS | Lab Challenge en Empresas Hoteleras
  • 6 ECTS | Lab Challenge en Turismo de Negocios y Eventos
Skills Development Seminar 18 ECTS

  • 6 ECTS | Skills Development Seminar I
  • 6 ECTS | Skills Development Seminar II
  • 6 ECTS | Skills Development Seminar III
Evaluation of Skill Development in the Company 12 ECTS

Program which aims to promote the practical training of students, under the continuous supervision of the Department of Professional Careers of the University, the academic department corresponding to the degree and the company or collaborating institution where the practices are carried out. Advice is provided on the internship and there is follow-up and tutoring, always taking into account the professional orientation of each student.

More information on Company Internships
Final Research Project 12 ECTS

This work involves the development of research tasks and different subjects by the student under the advice of one or more professors of the Department and, occasionally, professionals from the business world. For this, the student has the possibility to choose a project from among those offered.

Transversal Subjects Program

Through the transversal subjects you will be able to complement your education and complete your CV in a practical, collaborative and fun way.

It is a voluntary program with no added cost. Upon completion, you will be provided with a diploma.

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Diploma in English Professional Communication

Nebrija University, which is committed to languages and quality, provides the student with added value with the Diploma in English Professional Communication, which will allow him/her to achieve with confidence the competence demanded to successfully join the labor market.

It corresponds to level C1.

More information here

University Life in Business Analytics + Tourism and Hospitality Management

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