Business Analytics + Tourism
The Double Bachelor's Degree in Business Analytics and Tourism responds to the needs of a cutting-edge, modern and dynamic sector, which demands professionals with specific and differentiated studies where innovation, digital transformation and sustainability play a fundamental role, in addition to knowing the necessary tools to develop analytical models applied to different types of data.
All the students of this exclusive program can take part of their studies at some of the best universities in the United Kingdom, France, China, Italy and the United States, in addition to being able to carry out their professional internships in leading companies and institutions, such as Repsol, Navantia, Telefónica, Microsoft, Airbus, Ferrovial, NH Hotels and Meliá Hotels.
Curriculum
All our degrees and curricula have been prepared in accordance with the new guidelines set by current legislation, having already been verified by the National Agency for Quality Assessment.
The student must complete 414 credits
First year 84 ECTS
First Semester 42 ECTS- 6 ECTS | Mathematics for data analytics
- 6 ECTS | Basic statistics for data analytics
- 6 ECTS | Basic statistics for data analytics
- 6 ECTS | Business Fundamentals
- 6 ECTS | Microeconomics
- 6 ECTS | Modern languages I: German I or French I
- 6 ECTS | Structure of the tourism offer
Second Semester 42 ECTS- 6 ECTS | Probability Theory
- 6 ECTS | Programming I
- 6 ECTS | Financial Accounting
- 6 ECTS | Financial mathematics
- 6 ECTS | Macroeconomics
- 6 ECTS | Modern Languages II: German II or French II
- 6 ECTS | Tourism demand trends
Second year 90 ECTS
First Semester 48 ECTS- 6 ECTS | Multivariate analysis
- 6 ECTS | Multivariate analysis
- 6 ECTS | Data visualization and presentation
- 6 ECTS | Fundamentals of marketing for business
- 6 ECTS | Analytical and managemTourism resourcesent accounting
- 6 ECTS | Tourism resources
- 6 ECTS | Modern Languages III: German III or French III
- 6 ECTS | Modern Languages VI: French II or Chinese II
Second Semester 42 ECTS- 6 ECTS | Databases
- 6 ECTS | Data engineering
- 6 ECTS | Business management and organization
- 6 ECTS | Management of people and teams
- 6 ECTS | Production and service management
- 6 ECTS | Modern languages V: English
- 6 ECTS | Modern Languages VI: French II or Chinese II
Third year 84 ECTS
First Semester 42 ECTS- 6 ECTS | Econometrics
- 6 ECTS | Economic and financial diagnosis of the company
- 6 ECTS | Market research
- 6 ECTS | Entrepreneurship and business creation
- 6 ECTS | Unsupervised machine learning
- 6 ECTS | Cultural heritage I
- 6 ECTS | Modern Languages VII: French III or Chinese III
Second Semester 42 ECTS- 6 ECTS | Supervised machine learning
- 6 ECTS | Temporal series
- 6 ECTS | Text mining
- 6 ECTS | Business taxation
- 6 ECTS | Financial modeling
- 6 ECTS | Financial modeling
- 6 ECTS | Cultural heritage II
Fourth year 84 ECTS
First Semester 42 ECTS- 6 ECTS | Artificial intelligence
- 6 ECTS | Organization and management of data-based projects
- 6 ECTS | Cybersecurity
- 6 ECTS | Human resources analytics
- 6 ECTS | Analytical marketing and social networks
- 6 ECTS | Planning of tourism destinations
- 6 ECTS | Strategic management
Second Semester 42 ECTS- 6 ECTS | Ethics and law
- 6 ECTS | Risk analysis
- 6 ECTS | Asset Management
- 6 ECTS | Development of professional competences II
- 6 ECTS | Internationalization in the tourism sector
- 6 ECTS | Professional internship (BA)
- 6 ECTS | Final research project (BA)
Fifth year 72 ECTS
First Semester 42 ECTS- 6 ECTS | Tourism impact assessment
- 6 ECTS | Legal environment in tourism
- 6 ECTS | New technologies in the tourism field
- 6 ECTS | E-commerce in the tourism sector
- 6 ECTS | Elective 1: Choose one between:
- Operations and processes in the hotel sector
- Distribution in the tourism sector
- Management of tourism destinations
- Business and event tourism - 6 ECTS | Elective 2: Choose one between:
- Business and event tourism
- Operations and processes in tourism distribution
- Tourism policy
- Protocol applied to events - 6 ECTS | Development of professional competences III
Second Semester 30 ECTS- 6 ECTS | Innovation in tourism products
- 6 ECTS |Elective 3: Choose one between:
- Hotel management
- Management of travel agencies
- Tourism development models
- Design and organization of events - 6 ECTS | Elective 4: choose one between:
- Creation and management of hotel projects
- Creation and management of travel agency projects
- Destination marketing
- Marketing and event communication - 6 ECTS | Evaluation of the development of skills in the company (TUR)
- 6 ECTS | Final research project (Tourism)
More information on these subjects
- 6 ECTS | Skills Development Seminar I
- 6 ECTS | Skills Development Seminar II
- 6 ECTS | Skills Development Seminar III
Program which aims to promote the practical training of students, under the continuous supervision of the Department of Professional Careers of the University, the academic department corresponding to the degree and the company or collaborating institution where the practices are carried out. Advice is provided on the internship and there is follow-up and tutoring, always taking into account the professional orientation of each student.
More information on Company InternshipsThis work involves the development of research tasks and different subjects by the student under the advice of one or more professors of the Department and, occasionally, professionals from the business world. For this, the student has the possibility to choose a project from among those offered.
Through the transversal subjects you will be able to complement your education and complete your CV in a practical, collaborative and fun way.
It is a voluntary program with no added cost. Upon completion, you will be provided with a diploma.
Access all the informationNebrija University, which is committed to languages and quality, provides the student with added value with the Diploma in English Professional Communication, which will allow him/her to achieve with confidence the competence demanded to successfully join the labor market.
It corresponds to level C1.
More information here