The digitalization needs of companies also require highly qualified professionals to help them in their digital transformation. This involves addressing the changes that must occur in people, organizations and business models, beyond the use of a specific technology.
This Advanced Program, tailored for SME managers, integrates personalized training, mentoring, and Digital SWOT analysis. Participants will be guided to develop a bespoke Digital Transformation Plan, catering specifically to their company’s needs. The program is delivered by an esteemed team of international experts, boasting over 20 years of experience in corporate digitalization and holding significant pedagogical and strategic consulting acumen.
Heads and managers of SMEs with 10 to 249 employees seeking to forge a robust structure that enhances company performance, to boost customer and supplier relations, empower employees, and expand influence within their ecosystem will benefit from this program. It emphasizes heightened productivity through advanced automation models, real-time marketing, and business intelligence strategies.
At the end of the course, the SME manager will acquire the knowledge and skills necessary to: