Double Bachelor's Degree in Advertising and Public Relations + Corporate Communication, Protocol and Event Organization en Madrid

TYPE OF EDUCATION:Class Attendance

LANGUAGE:Spanish

DURATION:5 years

Exclusive double Bachelor's degree that facilitates professional performance

Exclusive double Bachelor's degree that facilitates professional performance in areas of communication, both internally and externally, as well as fundamental channels and tools to enhance the concept of public relations in its two aspects. The curriculum encourages the management and development of the different protocol models found mostly in the event management sector.

Some of the objectives of the double Bachelor's degree are knowing how to design and develop a marketing plan, an essential tool to globally understand and cohere the management of business and social events.

Curriculum

All our degrees and curricula have been prepared in accordance with the new guidelines set by current legislation, having already been verified by the National Agency for Quality Assessment.
The student must take 372 credits

First year 78 ECTS

First Semester 42 ECTS
6 ECTS | Advertising Structures
6 ECTS | Communication skills: writing and speaking
6 ECTS | Aesthetics and visual culture
6 ECTS | The Firm Analysis
6 ECTS | Desarrollo de competencias profesionales I
6 ECTS | History of ceremony and protocol
6 ECTS | Structure and dynamics of international society
Second Semester 36 ECTS
6 ECTS | Principles of PR
6 ECTS | Graphic design
6 ECTS | Technologies and the information society
6 ECTS | Legal framework of advertising and Public Relations
6 ECTS | Marketing fundamentals
6 ECTS | Institutional protocol

Second year 72 ECTS

First Semester 42 ECTS
6 ECTS | Literature and creation
6 ECTS | Consumer behaviour
6 ECTS | Fundamentals of economics
6 ECTS | Applied Statistics
6 ECTS | Advertising design
6 ECTS | Business and social protocol
6 ECTS | Informative writing
Second Semester 30 ECTS
6 ECTS | Marketing and digital communication
6 ECTS | Public Opinion
6 ECTS | PPRR techniques
6 ECTS | Audience Research
6 ECTS | Development of Professional Competences II

Third year 78 ECTS

First Semester 42 ECTS
6 ECTS | Advertising creativity
6 ECTS | Media planning
6 ECTS | Account management
6 ECTS | Social Networks and content management
6 ECTS | Development of the participative and solidarity spirit
6 ECTS | Sponsorship and patronage management
6 ECTS | International protocol
Second Semester 36 ECTS
6 ECTS | Web design
6 ECTS | Event Design Workshop
18 ECTS | Evaluation of skills in the Company
6 ECTS | Management of internal communication

Fourth year 90 ECTS

First Semester 42 ECTS
6 ECTS | Art management
6 ECTS | Branded Content and Transmedia narrative
6 ECTS | Analysis of data applied to Advertising and Public Relations
6 ECTS | Mobile Marketing
6 ECTS | Communication research methods
6 ECTS | Competence development seminar III
6 ECTS | Corporate social responsibility
Second Semester 48 ECTS
6 ECTS | Campañas integradas en Publicidad y Relaciones Públicas
6 ECTS | Modern languages
18 ECTS | Evaluation of skills in the Company CCPOE
12 ECTS | Final Research Project Publicidad
6 ECTS | Political communication and training of spokespersons

Fifth year 54 ECTS

First Semester 24 ECTS
6 ECTS | Event design and organization workshop II
6 ECTS | Diplomacy and resolution of international conflicts
6 ECTS | Workshop for the creation of public speeches
6 ECTS | Conferences, fairs and exhibitions
6 ECTS | Heraldry, vexillology and laudative law
Second Semester 24 ECTS
6 ECTS | Communication plan
6 ECTS | Management of catering in events
12 ECTS | Final research project CCPOE

More information on these subjects

Eval. del Desarrollo de Capacidades en la Empresa 36 ECTS

A program whose objective is to favor the practical training of the students, under the continuous supervision of the Department of Professional Careers of the University, the academic department corresponding to the degree and the company or collaborating institution where the internships are carried out. We provide advice on the choice of internships and follow-up and tutoring, always considering the professional orientation of each student.

More information on Internships in Companies

Final Research Project 24 ECTS

This project involves the development of research tasks regarding different subjects by the student under the advice of one or several professors of the Department and, occasionally, professionals from the business world. For this, the student has the possibility to choose a project from among those offered.

Transversal Subjects

Transversal Subjects Program

Through the transversal subjects you will be able to complement your education and complete your CV in a practical, collaborative and fun way.

It is a voluntary program with no added cost. Upon completion, you will be provided with a diploma.

Access all the information

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Compulsory in English
English or Spanish, choose between English / Spanish
Basic Education
Compulsory
Electives
Internships
Final Research Project

"La comunicación tiene hoy un papel relevante en la sociedad pero en los próximos años será una disciplina esencial para cualquier organización."

"Communication today has a relevant role in society but in the coming years it is an essential discipline for any organization."

Marta Perlado Decana de la School of Communication and Arts

Marta Perlado Dean of the School of Communication and Arts

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