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Double Bachelor Degree in

Advertising and Public Relations + Digital and Multimedia

Become a complete, versatile and proactive professional
Amplía información Double Bachelor Degree in Advertising and Public Relations + Digital and Multimedia Double Bachelor Degree in Advertising and Public Relations + Digital and Multimedia
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2nd Spanish University
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We are among the 6 best
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2nd Spanish private University
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Double Bachelor Degree in Advertising and Public Relations + Digital and Multimedia

Become a versatile, proactive, multilingual and passionate communication professional

This exclusive double Undergraduate Degree in Advertising and Public Relations, with Digital and Multimedia Design, guarantees a solid theoretical and practical training, to understand and develop an action plan in the areas of advertising and public relations. In connection with the new disciplines of Digital and Multimedia Design, it adapts to the new needs of increasingly globalized companies and institutions, in search of a versatile, proactive, multilingual and passionate communication professional in any of its forms and expressions.

Curriculum


All our degrees and curricula have been prepared in accordance with the new guidelines set by current legislation, having already been verified by the National Agency for Quality Assessment.
The student must complete 384 credits


First year 84 ECTS


  • First Semester 42 ECTS
  • 6 ECTS | Advertising Structures
  • 6 ECTS | Communication skills: writing and speaking
  • 6 ECTS | Visual Aesthetics and Culture
  • 6 ECTS | Company Analysis
  • 6 ECTS | Design thinking
  • 6 ECTS | Audiovisual narrative
  • 6 ECTS | Development of skills in the company I

  • Segundo Semestre 42 ECTS
  • 6 ECTS | Principles of Public Relations
  • 6 ECTS | Graphic design
  • 6 ECTS | New technologies and the information society
  • 6 ECTS | Marco legal de la publicidad y las Relaciones Públicas
  • 6 ECTS | Fundamentals of Marketing
  • 6 ECTS | Vector illustration
  • 6 ECTS | Photography: composition and esthetics

Second year 84 ECTS


  • First Semester 42 ECTS
  • 6 ECTS | Creative writing
  • 6 ECTS | Consumer behavior
  • 6 ECTS | Fundamentals of Economy
  • 6 ECTS | Applied statistics
  • 6 ECTS | Advertising design
  • 6 ECTS | Web architecture
  • 6 ECTS | Character creation and design

  • Second Semester 42 ECTS
  • 6 ECTS | Marketing y comunicación digital
  • 6 ECTS | Below the Line Actions(BTL
  • 6 ECTS | PR Techniques
  • 6 ECTS | Audience research
  • 6 ECTS | 3D modeling and texturing
  • 6 ECTS | Programming languages
  • 6 ECTS | Development of skills in the company II

Third year 84 ECTS


  • First Semester 42 ECTS
  • 6 ECTS | Advertising Creativity
  • 6 ECTS | Media Planning
  • 6 ECTS | Account Management
  • 6 ECTS | Social networks and content management
  • 6 ECTS | Development of the participative and solidarity spirit
  • 6 ECTS | Digital edition
  • 6 ECTS | Storyline y guión aplicado

  • Second Semester 42 ECTS
  • 6 ECTS | Web design
  • 6 ECTS | Event design workshop
  • 6 ECTS | 2D and 3D animation
  • 6 ECTS | Audiovisual production
  • 18 ECTS | Evaluation of Skills in the Company Advertising

Fourth year 90 ECTS


  • First Semester 42 ECTS
  • 6 ECTS | Branded Content and transmedia narrative
  • 6 ECTS | Art direction
  • 6 ECTS | Production of advertising formats
  • 6 ECTS | Mobile marketing
  • 6 ECTS | Communication research methods
  • 6 ECTS | Typography
  • 6 ECTS | Development of skills in the company III

  • Second Semester 48 ECTS
  • 6 ECTS | Integrated campaigns in Advertising and Public Relations
  • 6 ECTS | Modern Languages
  • 6 ECTS | Music and sound in digital projects
  • 18 ECTS | Evaluation of Skills in the Company Digital Design
  • 12 ECTS | Final Research Project Advertising

Fifth year 42 ECTS


  • First Semester 18 ECTS
  • 6 ECTS | Virtual scenarios and robotics
  • 6 ECTS | Design of web and mobile applications
  • 6 ECTS | Content applied in virtual reality

  • Second Semester 24 ECTS
  • 6 ECTS | Postproduction
  • 6 ECTS | Project workshop
  • 12 ECTS | Final Research Project Digital Design

More information on these subjects

Electives 54 ECTS
  • 6 ECTS | Storyline and applied script
  • 6 ECTS | Content applied to virtual reality
  • 6 ECTS | Character articulation (Rigging)
  • 6 ECTS | Virtual scenarios and robotics
  • 6 ECTS | Postproduction
  • 6 ECTS | Audiovisual production
  • 6 ECTS | Digital edition
  • 6 ECTS | Music and sound in digital projects
  • 6 ECTS | 2D and 3D animation
  • 6 ECTS | Project workshop
  • 6 ECTS | Design of web and mobile applications
  • 6 ECTS | Video game design
  • 6 ECTS | Video game kinematics
  • 6 ECTS | Art and literature for videogames
  • 6 ECTS | Editorial design
  • 6 ECTS | Corporate Identity and Brand Image
  • 6 ECTS | Art direction
  • 6 ECTS | Portfolio Design
  • 6 ECTS | Advanced Programing
  • 6 ECTS | Search engine optimization
  • 6 ECTS | Interface Design
  • 6 ECTS | Videogame narration
Competence Development Seminar 18 ECTS

  • 6 ECTS | Competence Development Seminar I
  • 6 ECTS | Competence Development Seminar II
  • 6 ECTS | Competence Development Seminar III
Development of the Participative and Solidarity Spirit 6 ECTS

The recognition of 6 credits will be arranged according to the different activities that the student carries out throughout his/her degree. They will be awarded for cultural activities, sports, student representation, solidarity and cooperation, and/or to attend one of the following subjects: Human Rights and Corporate Social Responsibility.

Eval. of the Development of Skills in the Company 36 ECTS

A program whose objective is to favor the practical training of the students, under the continuous supervision of the Department of Professional Careers of the University, the academic department corresponding to the degree and the company or collaborating institution where the internships are carried out. We provide advice on the choice of internships and follow-up and tutoring, always considering the professional orientation of each student.

More information on Internships in Companies
Final Research Project24 ECTS

This project involves the development of research tasks regarding different subjects by the student under the advice of one or several professors of the Department and, occasionally, professionals from the business world. For this, the student has the possibility to choose a project from among those offered.

Legend:

  • inglés Compulsory in English
  • bilingüe Subjects that will lead to obtaining an accrediting Diploma
  • Basic Education (78 ECTS)
  • Compulsory (126 ECTS)
  • Electives (114 ECTS)
  • Internships (36 ECTS)
  • End of Degree Project (24 ECTS)

Communication and Arts School