Double Bachelor's Degree in

Advertising and Public Relations + Digital and Multimedia

Agustín Comotto, author of the “Nebrija” comic book, made for the commemoration of the 5th Centenary of the death of Antonio de Nebrija
Double Bachelor's Degree in en  Advertising and Public Relations + Digital and Multimedia

Become a versatile, proactive, multilingual and passionate communication professional

This exclusive double Undergraduate Degree in Advertising and Public Relations, with Digital and Multimedia Design, guarantees a solid theoretical and practical training, to understand and develop an action plan in the areas of advertising and public relations. In connection with the new disciplines of Digital and Multimedia Design, it adapts to the new needs of increasingly globalized companies and institutions, in search of a versatile, proactive, multilingual and passionate communication professional in any of its forms and expressions.

Discover the activities of the degree

Ranking Forbes - Top 5 Spanish Universities Ranking Forbes University 2021

High score teaching and internacionalization QS Stars Ranking

High score online learning QS Stars Ranking

High score employability & inclusiveness QS Stars Ranking

"1st" Spanish University in Teaching uRanking

Among the 6 best Private Universities CyD Foundation

3rd Spanish private University in transparency CyT Foundation

Curriculum


All our degrees and curricula have been prepared in accordance with the new guidelines set by current legislation, having already been verified by the National Agency for Quality Assessment.
The student must complete 384 credits


First year 84 ECTS


  • First Semester 42 ECTS
  • 6 ECTS | Estructuras de la publicidad
  • 6 ECTS | Habilidades de comunicación: escritura y oratoria
  • 6 ECTS | Estética y cultura visual
  • 6 ECTS | Análisis de la empresa / The Firm Analysis inglés o español
  • 6 ECTS | Desarrollo de Competencias Profesionales I / Development of Professional Competences I inglés o español
  • 6 ECTS | Diseño Vectorial / Design illustration inglés o español
  • 6 ECTS | Narrativa Audiovisual / Audiovisual Narrative inglés o español

  • Second Semester 42 ECTS
  • 6 ECTS | Principios de las relaciones públicas
  • 6 ECTS | Diseño gráfico
  • 6 ECTS | Nuevas tecnologías y sociedad de la información / New technologies and the information society inglés o español
  • 6 ECTS | Marco legal de la publicidad y las Relaciones Públicas
  • 6 ECTS | Fundamentos de Marketing / Basic marketing inglés o español
  • 6 ECTS | Técnicas de ilustración digital
  • 6 ECTS | Tipografía

Second year 90 ECTS


  • First Semester 42 ECTS
  • 6 ECTS | Literatura y creación / Literature and creation inglés o español
  • 6 ECTS | Comportamiento del consumidor
  • 6 ECTS | Fundamentos de economía / Basic Economics inglés o español
  • 6 ECTS | Estadística aplicada
  • 6 ECTS | Diseño publicitario
  • 6 ECTS | Arquitectura web / Website Architecture inglés o español
  • 6 ECTS | Creación y diseño de personajes

  • Second Semester 48 ECTS
  • 6 ECTS | Marketing y comunicación digital
  • 6 ECTS | Acciones Below the line (BTL)
  • 6 ECTS | Técnicas de las RR.PP.
  • 6 ECTS | Investigación de audiencias
  • 6 ECTS | Desarrollo de Competencias Profesionales II / Development of Professional Competences II inglés o español
  • 6 ECTS | Storyline y guión aplicado / Storyline and applied script inglés o español
  • 6 ECTS | Fotografía: Composición y Estética / Photography: Composition and Aesthetics inglés o español
  • 6 ECTS | Lenguajes de programación / Programming languages inglés o español

Third year 78 ECTS


  • First Semester 36 ECTS
  • 6 ECTS | Creatividad publicitaria
  • 6 ECTS | Planificación de medios
  • 6 ECTS | Dirección de cuentas / Formación de portavoces y relaciones institucionales
  • 6 ECTS | Redes sociales y gestión de contenidos / Historia de la publicidad y las RRPP
  • 6 ECTS | Desarrollo del espíritu participativo y solidario / Development of the spirit of participation and solidarity inglés o español
  • 6 ECTS | Edición digital

  • Second Semester 42 ECTS
  • 6 ECTS | Diseño web / Website design inglés o español
  • 6 ECTS | Taller de diseño de eventos
  • 18 ECTS | Evaluación de capacidades en la empresa Publicidad y RR.PP. / Assessment of skills in a business environment Advertising inglés o español
  • 6 ECTS | Modelado y texturizado 3D / Modelado and texturing (3D) inglés o español
  • 6 ECTS | Realización Audiovisual

Fourth year 90 ECTS


  • First Semester 42 ECTS
  • 6 ECTS | Branded Content y narrativa transmedia
  • 6 ECTS | Dirección de arte
  • 6 ECTS | Producción de formatos publicitarios / Análisis de datos aplicados a la publicidad y las RRPP
  • 6 ECTS | Marketing móvil
  • 6 ECTS | Métodos de investigación en comunicación
  • 6 ECTS | Diseño Editorial
  • 6 ECTS | Desarrollo de Competencias Profesionales III / Development of Professional Competences III inglés o español

  • Second Semester 48 ECTS
  • 6 ECTS | Campañas integradas en Publicidad y Relaciones Públicas
  • 6 ECTS | Lenguas Modernas / Modern Languages inglés
  • 6 ECTS | Animación 2D y 3D
  • 18 ECTS | Evaluación de Capacidades en la Empresa Diseño digital / Assessment of skills in a business environment Digital design inglés o español
  • 12 ECTS | Trabajo Fin de Grado Publicidad / Final Degree Project Advertising inglés o español

Fifth year 42 ECTS


  • First Semester 18 ECTS
  • 6 ECTS | Música y sonido en proyectos digitales
  • 6 ECTS | Diseño de aplicaciones web y móviles
  • 6 ECTS | Contenidos aplicados en realidad virtual

  • Second Semester 24 ECTS
  • 6 ECTS | Postproducción
  • 6 ECTS | Taller de proyectos digitales
  • 12 ECTS | Trabajo fin de grado Diseño Digital / Final Degree Project Digital design inglés o español

Information of the Subjects

Legend
Electives 54 ECTS
  • 6 ECTS | Storyline and applied script
  • 6 ECTS | Content applied to virtual reality
  • 6 ECTS | Character articulation (Rigging)
  • 6 ECTS | Virtual scenarios and robotics
  • 6 ECTS | Postproduction
  • 6 ECTS | Audiovisual production
  • 6 ECTS | Digital edition
  • 6 ECTS | Music and sound in digital projects
  • 6 ECTS | 2D and 3D animation
  • 6 ECTS | Project workshop
  • 6 ECTS | Design of web and mobile applications
  • 6 ECTS | Video game design
  • 6 ECTS | Video game kinematics
  • 6 ECTS | Art and literature for videogames
  • 6 ECTS | Editorial design
  • 6 ECTS | Corporate Identity and Brand Image
  • 6 ECTS | Art direction
  • 6 ECTS | Portfolio Design
  • 6 ECTS | Advanced Programing
  • 6 ECTS | Search engine optimization
  • 6 ECTS | Interface Design
  • 6 ECTS | Videogame narration
Competence Development Seminar 18 ECTS

  • 6 ECTS | Competence Development Seminar I
  • 6 ECTS | Competence Development Seminar II
  • 6 ECTS | Competence Development Seminar III
Development of the Participative and Solidarity Spirit 6 ECTS

The recognition of 6 credits will be arranged according to the different activities that the student carries out throughout his/her degree. They will be awarded for cultural activities, sports, student representation, solidarity and cooperation, and/or to attend one of the following subjects: Human Rights and Corporate Social Responsibility.

Eval. of the Development of Skills in the Company 36 ECTS

A program whose objective is to favor the practical training of the students, under the continuous supervision of the Department of Professional Careers of the University, the academic department corresponding to the degree and the company or collaborating institution where the internships are carried out. We provide advice on the choice of internships and follow-up and tutoring, always considering the professional orientation of each student.

More information on Internships in Companies
Final Research Project 24 ECTS

This project involves the development of research tasks regarding different subjects by the student under the advice of one or several professors of the Department and, occasionally, professionals from the business world. For this, the student has the possibility to choose a project from among those offered.

Transversal Subjects Program

Through the transversal subjects you will be able to complement your education and complete your CV in a practical, collaborative and fun way.

It is a voluntary program with no added cost. Upon completion, you will be provided with a diploma.

Access all the information
Diploma in English Professional Communication

Nebrija University, which is committed to languages and quality, provides the student with added value with the Diploma in English Professional Communication, which will allow him/her to achieve with confidence the competence demanded to successfully join the labor market.

It corresponds to level C1.

More information here

University Life in Advertising and Public Relations + Digital and Multimedia

Visit all the Activities of the School of Communication and Arts