Advertising and Public Relations + Digital and Multimedia
Become a versatile, proactive, multilingual and passionate communication professional
This exclusive double Undergraduate Degree in Advertising and Public Relations, with Digital and Multimedia Design, guarantees a solid theoretical and practical training, to understand and develop an action plan in the areas of advertising and public relations. In connection with the new disciplines of Digital and Multimedia Design, it adapts to the new needs of increasingly globalized companies and institutions, in search of a versatile, proactive, multilingual and passionate communication professional in any of its forms and expressions.
Curriculum
All our degrees and curricula have been prepared in accordance with the new guidelines set by current legislation, having already been verified by the National Agency for Quality Assessment.
The student must complete 384 credits
First year 84 ECTS
First Semester 42 ECTS- 6 ECTS | Advertising structures
- 6 ECTS | Communication skills: writing and public speaking
- 6 ECTS | Aesthetics and visual culture
- 6 ECTS | Company Analysis
- 6 ECTS | Development of Professional Competences I
- 6 ECTS | Vector design
- 6 ECTS | | Audiovisual Narrative
Second Semester 42 ECTS- 6 ECTS | Principles of public relations
- 6 ECTS | Graphic design
- 6 ECTS | New technologies and information society
- 6 ECTS | Legal framework of advertising and public relations
- 6 ECTS | Fundamentals of Marketing
- 6 ECTS | Digital illustration techniques
- 6 ECTS | Typography
Second year 90 ECTS
First Semester 42 ECTS- 6 ECTS | Literature and creation
- 6 ECTS | Consumer behavior
- 6 ECTS | Fundamentals of economics
- 6 ECTS | Applied Statistics
- 6 ECTS | Advertising design
- 6 ECTS | Web architecture
- 6 ECTS | Character creation and design
Second Semester 48 ECTS- 6 ECTS | Marketing and digital communication
- 6 ECTS | Below the Line (BTL) actions
- 6 ECTS | PR Techniques
- 6 ECTS | Audience research
- 6 ECTS | Development of Professional Competences II
- 6 ECTS | Storyline and applied script
- 6 ECTS | Photography: Composition and Aesthetics
- 6 ECTS | Programming languages
Third year 78 ECTS
First Semester 36 ECTS- 6 ECTS | Advertising creativity
- 6 ECTS | Media planning
- 6 ECTS | Account management / Spokesperson training and institutional relations
- 6 ECTS | Social networks and content management / History of advertising and PR
- 6 ECTS | Developing a Spirit of Participation and Solidarity
- 6 ECTS | Digital editing
Second Semester 42 ECTS- 6 ECTS | Web design
- 6 ECTS | Event Design Workshop
- 18 ECTS | Assessment of skills in the company Advertising and PR
- 6 ECTS | 3D modeling and texturing
- 6 ECTS | Audiovisual production
Fourth year 90 ECTS
First Semester 42 ECTS- 6 ECTS | Branded Content and transmedia storytelling
- 6 ECTS | Art direction
- 6 ECTS | Production of advertising formats / Data analysis applied to advertising and PR
- 6 ECTS | Mobile marketing
- 6 ECTS | Communication research methods
- 6 ECTS | Editorial design
- 6 ECTS | Development of Professional Competences III
Second Semester 48 ECTS- 6 ECTS | Integrated campaigns in Advertising and Public Relations
- 6 ECTS | Modern Languages
- 6 ECTS | 2D and 3D animation
- 18 ECTS | Assessment of skills in the company Digital
- 12 ECTS | Final Research Project Advertising
- 6 ECTS | Development of Professional Competences III
Fifth year 42 ECTS
First Semester 18 ECTS- 6 ECTS | Music and sound in digital projects
- 6 ECTS | Design of web and mobile applications
- 6 ECTS | Applied content in virtual reality
Second Semester 24 ECTS- 6 ECTS | Post-production
- 6 ECTS | Digital project workshop
- 12 ECTS | Final Research Project Digital design
Information of the Subjects
- Obligatoria en inglés
En inglés que conduce a Diploma acreditativo- Basic Education
- Compulsory
- Electives
- Internships
- End of Degree Project
- 6 ECTS | Storyline and applied script
- 6 ECTS | Content applied to virtual reality
- 6 ECTS | Character articulation (Rigging)
- 6 ECTS | Virtual scenarios and robotics
- 6 ECTS | Postproduction
- 6 ECTS | Audiovisual production
- 6 ECTS | Digital edition
- 6 ECTS | Music and sound in digital projects
- 6 ECTS | 2D and 3D animation
- 6 ECTS | Project workshop
- 6 ECTS | Design of web and mobile applications
- 6 ECTS | Video game design
- 6 ECTS | Video game kinematics
- 6 ECTS | Art and literature for videogames
- 6 ECTS | Editorial design
- 6 ECTS | Corporate Identity and Brand Image
- 6 ECTS | Art direction
- 6 ECTS | Portfolio Design
- 6 ECTS | Advanced Programing
- 6 ECTS | Search engine optimization
- 6 ECTS | Interface Design
- 6 ECTS | Videogame narration
- 6 ECTS | Competence Development Seminar I
- 6 ECTS | Competence Development Seminar II
- 6 ECTS | Competence Development Seminar III
The recognition of 6 credits will be arranged according to the different activities that the student carries out throughout his/her degree. They will be awarded for cultural activities, sports, student representation, solidarity and cooperation, and/or to attend one of the following subjects: Human Rights and Corporate Social Responsibility.
A program whose objective is to favor the practical training of the students, under the continuous supervision of the Department of Professional Careers of the University, the academic department corresponding to the degree and the company or collaborating institution where the internships are carried out. We provide advice on the choice of internships and follow-up and tutoring, always considering the professional orientation of each student.
More information on Internships in CompaniesThis project involves the development of research tasks regarding different subjects by the student under the advice of one or several professors of the Department and, occasionally, professionals from the business world. For this, the student has the possibility to choose a project from among those offered.
Through the transversal subjects you will be able to complement your education and complete your CV in a practical, collaborative and fun way.
It is a voluntary program with no added cost. Upon completion, you will be provided with a diploma.
Access all the informationNebrija University, which is committed to languages and quality, provides the student with added value with the Diploma in English Professional Communication, which will allow him/her to achieve with confidence the competence demanded to successfully join the labor market.
It corresponds to level C1.
More information here