Advertising and Public Relations + Digital and Multimedia
Become a versatile, proactive, multilingual and passionate communication professional
This exclusive double Undergraduate Degree in Advertising and Public Relations, with Digital and Multimedia Design, guarantees a solid theoretical and practical training, to understand and develop an action plan in the areas of advertising and public relations. In connection with the new disciplines of Digital and Multimedia Design, it adapts to the new needs of increasingly globalized companies and institutions, in search of a versatile, proactive, multilingual and passionate communication professional in any of its forms and expressions.
Curriculum
All our degrees and curricula have been prepared in accordance with the new guidelines set by current legislation, having already been verified by the National Agency for Quality Assessment.
The student must complete 384 credits
First year 84 ECTS
First Semester 42 ECTS- 6 ECTS | Estructuras de la publicidad
- 6 ECTS | Habilidades de comunicación: escritura y oratoria
- 6 ECTS | Estética y cultura visual
- 6 ECTS | Análisis de la empresa / The Firm Analysis
- 6 ECTS | Desarrollo de Competencias Profesionales I / Development of Professional Competences I
- 6 ECTS | Diseño Vectorial / Design illustration
- 6 ECTS | Narrativa Audiovisual / Audiovisual Narrative
Second Semester 42 ECTS- 6 ECTS | Principios de las relaciones públicas
- 6 ECTS | Diseño gráfico
- 6 ECTS | Nuevas tecnologías y sociedad de la información / New technologies and the information society
- 6 ECTS | Marco legal de la publicidad y las Relaciones Públicas
- 6 ECTS | Fundamentos de Marketing / Basic marketing
- 6 ECTS | Técnicas de ilustración digital
- 6 ECTS | Tipografía
Second year 90 ECTS
First Semester 42 ECTS- 6 ECTS | Literatura y creación / Literature and creation
- 6 ECTS | Comportamiento del consumidor
- 6 ECTS | Fundamentos de economía / Basic Economics
- 6 ECTS | Estadística aplicada
- 6 ECTS | Diseño publicitario
- 6 ECTS | Arquitectura web / Website Architecture
- 6 ECTS | Creación y diseño de personajes
Second Semester 48 ECTS- 6 ECTS | Marketing y comunicación digital
- 6 ECTS | Acciones Below the line (BTL)
- 6 ECTS | Técnicas de las RR.PP.
- 6 ECTS | Investigación de audiencias
- 6 ECTS | Desarrollo de Competencias Profesionales II / Development of Professional Competences II
- 6 ECTS | Storyline y guión aplicado / Storyline and applied script
- 6 ECTS | Fotografía: Composición y Estética / Photography: Composition and Aesthetics
- 6 ECTS | Lenguajes de programación / Programming languages
Third year 78 ECTS
First Semester 36 ECTS- 6 ECTS | Creatividad publicitaria
- 6 ECTS | Planificación de medios
- 6 ECTS | Dirección de cuentas / Formación de portavoces y relaciones institucionales
- 6 ECTS | Redes sociales y gestión de contenidos / Historia de la publicidad y las RRPP
- 6 ECTS | Desarrollo del espíritu participativo y solidario / Development of the spirit of participation and solidarity
- 6 ECTS | Edición digital
Second Semester 42 ECTS- 6 ECTS | Diseño web / Website design
- 6 ECTS | Taller de diseño de eventos
- 18 ECTS | Evaluación de capacidades en la empresa Publicidad y RR.PP. / Assessment of skills in a business environment Advertising
- 6 ECTS | Modelado y texturizado 3D / Modelado and texturing (3D)
- 6 ECTS | Realización Audiovisual
Fourth year 90 ECTS
First Semester 42 ECTS- 6 ECTS | Branded Content y narrativa transmedia
- 6 ECTS | Dirección de arte
- 6 ECTS | Producción de formatos publicitarios / Análisis de datos aplicados a la publicidad y las RRPP
- 6 ECTS | Marketing móvil
- 6 ECTS | Métodos de investigación en comunicación
- 6 ECTS | Diseño Editorial
- 6 ECTS | Desarrollo de Competencias Profesionales III / Development of Professional Competences III
Second Semester 48 ECTS- 6 ECTS | Campañas integradas en Publicidad y Relaciones Públicas
- 6 ECTS | Lenguas Modernas / Modern Languages
- 6 ECTS | Animación 2D y 3D
- 18 ECTS | Evaluación de Capacidades en la Empresa Diseño digital / Assessment of skills in a business environment Digital design
- 12 ECTS | Trabajo Fin de Grado Publicidad / Final Degree Project Advertising
Fifth year 42 ECTS
First Semester 18 ECTS- 6 ECTS | Música y sonido en proyectos digitales
- 6 ECTS | Diseño de aplicaciones web y móviles
- 6 ECTS | Contenidos aplicados en realidad virtual
Second Semester 24 ECTS- 6 ECTS | Postproducción
- 6 ECTS | Taller de proyectos digitales
- 12 ECTS | Trabajo fin de grado Diseño Digital / Final Degree Project Digital design
Information of the Subjects
- Obligatoria en inglés
En inglés que conduce a Diploma acreditativo- Basic Education
- Compulsory
- Electives
- Internships
- End of Degree Project
- 6 ECTS | Storyline and applied script
- 6 ECTS | Content applied to virtual reality
- 6 ECTS | Character articulation (Rigging)
- 6 ECTS | Virtual scenarios and robotics
- 6 ECTS | Postproduction
- 6 ECTS | Audiovisual production
- 6 ECTS | Digital edition
- 6 ECTS | Music and sound in digital projects
- 6 ECTS | 2D and 3D animation
- 6 ECTS | Project workshop
- 6 ECTS | Design of web and mobile applications
- 6 ECTS | Video game design
- 6 ECTS | Video game kinematics
- 6 ECTS | Art and literature for videogames
- 6 ECTS | Editorial design
- 6 ECTS | Corporate Identity and Brand Image
- 6 ECTS | Art direction
- 6 ECTS | Portfolio Design
- 6 ECTS | Advanced Programing
- 6 ECTS | Search engine optimization
- 6 ECTS | Interface Design
- 6 ECTS | Videogame narration
- 6 ECTS | Competence Development Seminar I
- 6 ECTS | Competence Development Seminar II
- 6 ECTS | Competence Development Seminar III
The recognition of 6 credits will be arranged according to the different activities that the student carries out throughout his/her degree. They will be awarded for cultural activities, sports, student representation, solidarity and cooperation, and/or to attend one of the following subjects: Human Rights and Corporate Social Responsibility.
A program whose objective is to favor the practical training of the students, under the continuous supervision of the Department of Professional Careers of the University, the academic department corresponding to the degree and the company or collaborating institution where the internships are carried out. We provide advice on the choice of internships and follow-up and tutoring, always considering the professional orientation of each student.
More information on Internships in CompaniesThis project involves the development of research tasks regarding different subjects by the student under the advice of one or several professors of the Department and, occasionally, professionals from the business world. For this, the student has the possibility to choose a project from among those offered.
Through the transversal subjects you will be able to complement your education and complete your CV in a practical, collaborative and fun way.
It is a voluntary program with no added cost. Upon completion, you will be provided with a diploma.
Access all the informationNebrija University, which is committed to languages and quality, provides the student with added value with the Diploma in English Professional Communication, which will allow him/her to achieve with confidence the competence demanded to successfully join the labor market.
It corresponds to level C1.
More information here