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Double Bachelor Degree in

C-ADE - Business Creation, Administration and Management + Marketing

Amplía información Double Bachelor Degree  in C-ADE - Business Creation, Administration and Management + Marketing Double Bachelor Degree  in C-ADE - Business Creation, Administration and Management + Marketing
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Double Bachelor Degree in C-ADE - Business Creation, Administration and Management + Marketing

For any company, the imperative today is to communicate and sell

Communicating and selling requires a specialized technique. This double undergraduate degree in C-ADE - Business Creation, Administration and Management + Marketing allows you to combine business training with specialization in marketing, to enhance your career in the professional relationship with the company's clients.

The double undergraduate degree in Business Administration and Management and Marketing and Commercial Communication allows students to obtain the values, knowledge and attitudes that shape future professionals and entrepreneurs of the business sector with the desire to specialize in the area of Marketing and Commercial Communication for the management and direction of companies.

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Nebrija's education is more than teaching theory in the classrooms. Nebrija fosters the entrepreneurial personality necessary for this competitive business area through the Entrepreneurs Club. We teach students who obtain contact with business from the first day, all thanks to the Nebrija Contract in which we unite the best companies with the students, for both internships and possible job opportunities.

Curriculum


All our degrees and curricula have been prepared in accordance with the new guidelines set by current legislation, having already been verified by the National Agency for Quality Assessment.
The student must take 390 credits.


First year 72 ECTS


  • First Semester 36 ECTS
  • 6 ECTS | Analysis of the company
  • 6 ECTS | Fundamentals of economics
  • 6 ECTS | Mathematics for the company
  • 6 ECTS | Technology applied to the company
  • 6 ECTS | Development of the participative and solidarity spirit
  • 6 ECTS | Communication structures

  • Second Semester 36 ECTS
  • 6 ECTS | Behavior of the company and the consumer
  • 6 ECTS | Law applied to the company I
  • 6 ECTS | Financial Accounting
  • 6 ECTS | Marketing fundamentals for the company
  • 6 ECTS | Competence development seminar I
  • 6 ECTS | IT applied to marketing

Second year 84 ECTS


  • First Semester 42 ECTS
  • 6 ECTS | Advanced financial accounting
  • 6 ECTS | Financial mathematics
  • 6 ECTS | Applied Statistics
  • 6 ECTS | Entrepreneurship and innovation processes I
  • 6 ECTS | Trends in the global economy
  • 6 ECTS | Legal framework applied to marketing and communication
  • 6 ECTS | Strategic brand communication

  • Second Semester 42 ECTS
  • 6 ECTS | Market research
  • 6 ECTS | Company management and organization
  • 6 ECTS | Analysis of the economic environment
  • 6 ECTS | Advanced English
  • 6 ECTS | Consumer behavior
  • 6 ECTS | Competence development seminar II

Third year 90 ECTS


  • First Semester 42 ECTS
  • 6 ECTS | Advanced Business English
  • 6 ECTS | Direction of people and teams
  • 6 ECTS | Elective 1 CADE
  • 6 ECTS | Elective 2 CADE
  • 6 ECTS | Elective 3 CADE
  • 6 ECTS | Audience research
  • 6 ECTS | Digital communication

  • Second Semester 48 ECTS
  • 6 ECTS | Advanced management IT
  • 6 ECTS | Production and service management
  • 6 ECTS | Elective 4 CADE
  • 6 ECTS | Elective 5 CADE
  • 6 ECTS | Evaluation of the Development of Skills in the Company
  • 18 ECTS | Evaluation of the Development of Skills in the Company MKT

Fourth year 84 ECTS


  • First Semester 42 ECTS
  • 6 ECTS | Entrepreneurship and innovation processes II
  • 6 ECTS | Strategic direction
  • 6 ECTS | Financial management
  • 6 ECTS | Integrated commercial management
  • 6 ECTS | Retail marketing
  • 6 ECTS | Product policy and prices
  • 6 ECTS | Competence Development Seminar III bilingüe

  • Second Semester ECTS
  • 6 ECTS | International entrepreneurship in advanced and emerging economies
  • 6 ECTS | Creation and financing of new companies
  • 6 ECTS | Business simulator
  • 6 ECTS | Taxation of the company
  • 6 ECTS | Final Research Project (CADE)
  • 6 ECTS | CRM and customer analytics
  • 6 ECTS | Online marketing

Fifth year 60 ECTS


  • First Semester 30 ECTS
  • 6 ECTS | Business intelligence and Big Data analysis
  • 6 ECTS | Storytelling and brand content
  • 6 ECTS | Electronic commerce
  • 6 ECTS | Mobile marketing
  • 6 ECTS | International marketing

  • Second Semester 30 ECTS
  • 6 ECTS | Innovation in product and service design
  • 6 ECTS | Experiential marketing (Customer experience)
  • 6 ECTS | CRM and customer analytics
  • 12 ECTS | Final Research Project MK

More information on these subjects

Electives of the undergraduate degree in CADE 30 ECTS

  • First Semester 30 ECTS
  • 6 ECTS | Law applied to the company II
  • 6 ECTS | Economic and financial diagnosis of the company
  • 6 ECTS | Analytical and management accounting
  • 6 ECTS | International Business
  • 6 ECTS | Advanced data analysis

  • Second Semester 18 ECTS
  • 6 ECTS | Financial markets and instruments for the company
  • 6 ECTS | Analysis of the Spanish and European Union economy
  • 6 ECTS | Administration of the family business
Competence Development Seminar 18 ECTS

  • 6 ECTS | Competence Development Seminar I
  • 6 ECTS | Competence Development Seminar II
  • 6 ECTS | Competence Development Seminar III bilingüe
Development of the Participative and Solidarity Spirit 6 ECTS

The recognition of 6 credits will be arranged according to the different activities that the student carries out throughout his/her degree. They will be awarded for cultural activities, sports, student representation, solidarity and cooperation, and/or to attend one of the following subjects: Human Rights and Corporate Social Responsibility.

Eval. of the Development of Skills in the Company 24 ECTS

A program whose objective is to favor the practical training of the students, under the continuous supervision of the Department of Professional Careers of the University, the academic department corresponding to the degree and the company or collaborating institution where the internships are carried out. We provide advice on the choice of internships and follow-up and tutoring, always considering the professional orientation of each student.

More information on Internships in Companies
Final Research Project 18 ECTS

This project involves the development of research tasks regarding different subjects by the student under the advice of one or several professors of the Department and, occasionally, professionals from the business world. For this, the student has the possibility to choose a project from among those offered.


Leyenda:

  • bilingüe • Subjects in English that will lead to an accrediting Diploma
  • Electives
  • External Internships
  • Final Research Project

School of Social Sciences