Double Bachelor's Degree in Tourism + Marketing and Business Communication in Madrid

TYPE OF EDUCATION:Classroom attendance

LANGUAGE:Spanish

DURATION:5 years

If marketing is your thing, and you want to apply your tools to a key sector in our economy, such as tourism, this double undergraduate degree offers you the opportunity for professional development that ranges from planning marketing actions and communication strategies, to managing and designing tourism products and destinations. The double undergraduate degree guarantees a coordinated preparation in several complementary disciplines so the student obtains a more complete and attractive profile for the labor market.

With this program, students will obtain the necessary skills to analyze the sector, and know the needs of the tourism market, and thus be able to define an attractive tourism product. Not only will you receive theoretical training in tourism and commerce, you will also have university experiences such as seminars, forums, visits to companies and institutions, that allow the students to have first-hand knowledge of how a company in the sector works, thanks to its main managers, directors and people in charge.

Curriculum

All our degrees and curricula have been prepared in accordance with the new guidelines set by current legislation, having already been verified by the National Agency for Quality Assessment.
The student must take 384 credits

First year 84 ECTS

First Semester 42 ECTS
6 ECTS | Economics applied to the tourism sector
6 ECTS | Tourism resources
6 ECTS | The company and its environment
6 ECTS | Modern Languages I: German I or French I
6 ECTS | Structure of the tourism offer
6 ECTS | Communication structures
6 ECTS | Fundamentals of marketing and communication
Second Semester 36 ECTS
6 ECTS | Technology applied to the company
6 ECTS | Modern languages II: German II or French II
6 ECTS | Trends in tourism demand
6 ECTS | Financial Accounting
6 ECTS | Development of professional competences I
6 ECTS | Consumer behavior

Second year 78 ECTS

First Semester 42 ECTS
6 ECTS | Applied Statistics
6 ECTS | Cultural heritage I
6 ECTS | Modern languages III: German III or French III
6 ECTS | Modern Languages VI: French I or Chinese I
6 ECTS | Planning of tourist destinations
6 ECTS | Product and prices policy
6 ECTS | Audience research
Second Semester 36 ECTS
6 ECTS | Cultural heritage II
6 ECTS | Market research in tourism
6 ECTS | Modern languages V: English
6 ECTS | Modern Languages VI: French II or Chinese II
6 ECTS | Development of professional competences II
6 ECTS | Distribution and marketing channels

Third year 72 ECTS

First Semester 36 ECTS
6 ECTS | Modern languages VII: French III or Chinese III
6 ECTS | Evaluation of tourism impacts
6 ECTS | Direction of people and teams in tourism
6 ECTS | Analytical and management accounting
6 ECTS | Strategic management
6 ECTS | Media planning
Second Semester 36 ECTS
6 ECTS | Tourism marketing
6 ECTS | Innovation in tourism products
6 ECTS | Internationalization in the tourism sector
6 ECTS | Entrepreneurship in tourism
6 ECTS | Evaluation of the development of skills in the company (Tourism)
6 ECTS | Brand management

Fourth year 84 ECTS

First Semester 36 ECTS
6 ECTS | Legal environment in tourism
6 ECTS | New technologies in the tourism field
6 ECTS | E-commerce in the tourism sector
6 ECTS | Elective 1
6 ECTS | Elective 2
6 ECTS | Strategic brand communication
Second Semester 48 ECTS
6 ECTS | Financial management in tourism companies
6 ECTS | Elective 3
6 ECTS | Elective 4
6 ECTS | Development of professional competences III
18 ECTS | Evaluation of the development of skills in the company (Marketing)
6 ECTS | Final Research Project Tourism

Fifth year 66 ECTS

First Semester 30 ECTS
6 ECTS | Business intelligence and Big Data analysis
6 ECTS | Storytelling and brand content
6 ECTS | Mobile marketing
6 ECTS | Digital communication
6 ECTS | Retail marketing
Second Semester 36 ECTS
6 ECTS | Experiential marketing (customer experience)
6 ECTS | Online marketing
6 ECTS | CRM and customer analytics
6 ECTS | Development of the participative and solidarity spirit
12 ECTS | Final Research Project Marketing

More information on these subjects

Competence Development Seminar

18 ECTS

6 ECTS | Competence Development Seminar I
6 ECTS | Competence Development Seminar II
6 ECTS | Competence Development Seminar III

Development of the Participative and Solidarity Spirit 6 ECTS

The recognition of 6 credits will be arranged according to the different activities that the student carries out throughout his/her degree. They will be awarded for cultural activities, sports, student representation, solidarity and cooperation, and/or to attend one of the following subjects: Human Rights and Corporate Social Responsibility.

Eval. of the Development of Skills in the Company 30 ECTS

A program whose objective is to favor the practical training of the students, under the continuous supervision of the Department of Professional Careers of the University, the academic department corresponding to the degree and the company or collaborating institution where the internships are carried out. We provide advice on the choice of internships and follow-up and tutoring, always considering the professional orientation of each student.

More information on Internships in Companies

Final Research Project 24 ECTS

This project involves the development of research tasks regarding different subjects by the student under the advice of one or several professors of the Department and, occasionally, professionals from the business world. For this, the student has the possibility to choose a project from among those offered.

School of Social Sciences

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