Double Bachelor's Degree in Tourism + Marketing and Business Communication in Madrid

TYPE OF EDUCATION:Classroom attendance

LANGUAGE:Spanish and English

DURATION:5 years

If marketing is your thing, and you want to apply its tools to a key sector in our economy, such as tourism, this double degree offers you the opportunity for professional development that ranges from planning marketing actions and communication strategies, to management and the design of tourism products and destinations. The double degree guarantees a coordinated preparation in several complementary disciplines so that the student obtains a more complete and attractive profile for the labor market.

With this training, students will obtain the necessary skills to analyze the sector and learn about the needs of the tourism market, and thus define an attractive tourism product. Not only will you receive theoretical training in tourism and commerce, but you will also have university experiences thanks to seminars, forums, visits to companies and institutions, so that the students can see first-hand the operation of a company in the sector, all of this through its main managers, executives and directors.

Curriculum

All our degrees and curricula have been prepared in accordance with the new guidelines set by current legislation, having already been verified by the National Agency for Quality Assessment.
The student must take 378 credits

First year 78 ECTS

First Semester 36 ECTS
6 ECTS | Economics applied to the tourism sector
6 ECTS | Tourism resources
6 ECTS | The company and its environment
6 ECTS | Modern Languages I: German I or French I
6 ECTS | Structure of the tourism offer
6 ECTS | Marketing and communication fundamentals
Second Semester 42 ECTS
6 ECTS | Technology applied to the company
6 ECTS | Modern languages II: German II or French II
6 ECTS | Trends in tourism demand
6 ECTS | Financial Accounting
6 ECTS | Communication structures
6 ECTS | Product and pricing policy
6 ECTS | Development of professional competences I

Second year 78 ECTS

First Semester 42 ECTS
6 ECTS | Applied Statistics
6 ECTS | Cultural heritage I
6 ECTS | Modern languages III: German III or French III
6 ECTS | Planning of tourist destinations
6 ECTS | Modern Languages VI: French I or Chinese I
6 ECTS | Consumer behavior
6 ECTS | Distribution and marketing channels
Second Semester 36 ECTS
6 ECTS | Cultural heritage II
6 ECTS | Market research in tourism
6 ECTS | Modern languages V: English
6 ECTS | Modern Languages VI: French II or Chinese II
6 ECTS | Development of professional competences II
6 ECTS | Audience research

Third year 78 ECTS

First Semester 42 ECTS
6 ECTS | Modern languages VII: French III or Chinese III
6 ECTS | Evaluation of tourism impacts
6 ECTS | Management of people and teams in tourism
6 ECTS | Analytical and management accounting
6 ECTS | Strategic direction
6 ECTS | Digital communication
6 ECTS | Development of the Participative and Solidarity Spirit
Second Semester 36 ECTS
6 ECTS | Tourism marketing
6 ECTS | Innovation in tourism products
6 ECTS | Internationalization in the tourism sector
6 ECTS | Entrepreneurship in tourism
6 ECTS | Evaluation of the development of competences in the company (Tourism)*
6 ECTS | Online marketing

Fourth year 84 ECTS

First Semester 42 ECTS
6 ECTS | Legal environment in tourism
6 ECTS | New technologies in the tourism field
6 ECTS | E-commerce in the tourism sector
6 ECTS | Elective 1
6 ECTS | Elective 2
6 ECTS | Media planning
6 ECTS | Development of professional competences III
Second Semester 42 ECTS
6 ECTS | Financial management in tourism companies
6 ECTS | Elective 3
6 ECTS | Elective 4
6 ECTS | Final Research Project Tourism
18 ECTS | Skill development in the company

Fifth year 60 ECTS

First Semester 30 ECTS
6 ECTS | Business intelligence and Big Data analysis
6 ECTS | Storytelling and brand content
6 ECTS | Mobile marketing
6 ECTS | Retail marketing
6 ECTS | Brand management
Second Semester 30 ECTS
6 ECTS | CRM and customer analytics
6 ECTS | Experiential marketing (customer experience)
6 ECTS | Strategic communication of the brand
12 ECTS | Final Research Project Marketing

More information on these subjects

Competence Development Seminar

18 ECTS

6 ECTS | Competence Development Seminar I
6 ECTS | Competence Development Seminar II
6 ECTS | Competence Development Seminar III

Development of the Participative and Solidarity Spirit 6 ECTS

The recognition of 6 credits will be arranged according to the different activities that the student carries out throughout his/her degree. They will be awarded for cultural activities, sports, student representation, solidarity and cooperation, and/or to attend one of the following subjects: Human Rights and Corporate Social Responsibility.

Eval. of the Development of Skills in the Company 30 ECTS

A program whose objective is to favor the practical training of the students, under the continuous supervision of the Department of Professional Careers of the University, the academic department corresponding to the degree and the company or collaborating institution where the internships are carried out. We provide advice on the choice of internships and follow-up and tutoring, always considering the professional orientation of each student.

More information on Internships in Companies

Final Research Project 18 ECTS

This project involves the development of research tasks regarding different subjects by the student under the advice of one or several professors of the Department and, occasionally, professionals from the business world. For this, the student has the possibility to choose a project from among those offered.

Transversal Subjects

Through the transversal subjects you will be able to complement your education and complete your CV in a practical, collaborative and fun way.

It is a voluntary program with no added cost. Upon completion, you will be provided with a diploma.

Access all the information

Leyenda:

Asignaturas impartidas en español y/o inglés
Asignaturas en inglés que conducirán a la obtención de un Diploma acreditativo
Formación Básica
Obligatorias
Optativas
Prácticas Externas
Trabajo Fin de Grado

School of Economics and Business School of Economics and Business

New students

"Nuestro compromiso es formarte con las competencias necesarias para que seas el profesional que demanda la sociedad. En nuestra Facultad promovemos la metodología docente práctica y la enseñanza dinámica y participativa, para lograr la máxima empleabilidad y el desarrollo de tu espíritu emprendedor"

"Our commitment is to train you with the necessary skills to be the professional that society demands. In our Faculty we promote practical teaching methodology and dynamic and participatory teaching, to achieve maximum employability and the development of your entrepreneurial spirit. "

Dra. Ana Fernández-Ardavín Decana de la facultad

Dra. Ana Fernández-Ardavín Dean of the School