Tourism + Marketing
If marketing is your thing, and you want to apply its tools to a key sector in our economy, such as tourism, this double degree offers you the opportunity for professional development that ranges from planning marketing actions and communication strategies, to management and the design of tourism products and destinations. The double degree guarantees a coordinated preparation in several complementary disciplines so that the student obtains a more complete and attractive profile for the labor market.
With this training, students will obtain the necessary skills to analyze the sector and learn about the needs of the tourism market, and thus define an attractive tourism product.
Not only will you receive theoretical training in tourism and commerce, but you will also have university experiences thanks to seminars, forums, visits to companies and institutions, so that the students can see first-hand the operation of a company in the sector, all of this through its main managers, executives and directors.
Curriculum
All our degrees and curricula have been prepared in accordance with the new guidelines set by current legislation, having already been verified by the National Agency for Quality Assessment.
The student must take 378 credits
First year 78 ECTS
First Semester 36 ECTS- 6 ECTS | Economics applied to the tourism sector
- 6 ECTS | Tourism resources
- 6 ECTS | The company and its environment
- 6 ECTS | Modern Languages I: German I or French I
- 6 ECTS | Structure of the tourism offer
- 6 ECTS | Marketing and communication fundamentals
Second Semester 42 ECTS- 6 ECTS | Technology applied to the company
- 6 ECTS | Modern languages II: German II or French II
- 6 ECTS | Trends in tourism demand
- 6 ECTS | Financial Accounting
- 6 ECTS | Communication structures
- 6 ECTS | Product and pricing policy
- 6 ECTS | Development of professional competences I
Second year 78 ECTS
First Semester 42 ECTS- 6 ECTS | Applied Statistics
- 6 ECTS | Cultural heritage I
- 6 ECTS | Modern languages III: German III or French III
- 6 ECTS | Planning of tourist destinations
- 6 ECTS | Modern Languages VI: French I or Chinese I
- 6 ECTS | Consumer behavior
- 6 ECTS | Distribution and marketing channels
Second Semester 36 ECTS- 6 ECTS | Cultural heritage II
- 6 ECTS | Market research in tourism
- 6 ECTS | Modern languages V: English
- 6 ECTS | Modern Languages VI: French II or Chinese II
- 6 ECTS | Development of professional competences II
- 6 ECTS | Audience research
Third year 78 ECTS
First Semester 42 ECTS- 6 ECTS | Modern languages VII: French III or Chinese III
- 6 ECTS | Evaluation of tourism impacts
- 6 ECTS | Management of people and teams in tourism
- 6 ECTS | Analytical and management accounting
- 6 ECTS | Strategic direction
- 6 ECTS | Digital communication
- 6 ECTS | Development of the Participative and Solidarity Spirit
Second Semester 36 ECTS- 6 ECTS | Tourism marketing
- 6 ECTS | Innovation in tourism products
- 6 ECTS | Internationalization in the tourism sector
- 6 ECTS | Entrepreneurship in tourism
- 6 ECTS | Evaluation of the development of competences in the company (Tourism)*
- 6 ECTS | Online marketing
Fourth year 84 ECTS
First Semester 42 ECTS- 6 ECTS | Legal environment in tourism
- 6 ECTS | New technologies in the tourism field
- 6 ECTS | E-commerce in the tourism sector
- 6 ECTS | Elective 1
- 6 ECTS | Elective 2
- 6 ECTS | Media planning
- 6 ECTS | Development of professional competences III
Second Semester 42 ECTS- 6 ECTS | Financial management in tourism companies
- 6 ECTS | Elective 3
- 6 ECTS | Elective 4
- 6 ECTS | Final Research Project Tourism
- 18 ECTS | Skill development in the company
Fifth year 60 ECTS
First Semester 30 ECTS- 6 ECTS | Business intelligence and Big Data analysis
- 6 ECTS | Storytelling and brand content
- 6 ECTS | Mobile marketing
- 6 ECTS | Retail marketing
- 6 ECTS | Brand management
Second Semester 30 ECTS- 6 ECTS | CRM and customer analytics
- 6 ECTS | Experiential marketing (customer experience)
- 6 ECTS | Strategic communication of the brand
- 12 ECTS | Final Research Project Marketing
More information on these subjects
- Subjects taught in Spanish and/or English
- Basic Education
- Compulsory
- Electives
- Internships
- Final Research Project
- 6 ECTS | Competence Development Seminar I
- 6 ECTS | Competence Development Seminar II
- 6 ECTS | Competence Development Seminar III
The recognition of 6 credits will be arranged according to the different activities that the student carries out throughout his/her degree. They will be awarded for cultural activities, sports, student representation, solidarity and cooperation, and/or to attend one of the following subjects: Human Rights and Corporate Social Responsibility.
A program whose objective is to favor the practical training of the students, under the continuous supervision of the Department of Professional Careers of the University, the academic department corresponding to the degree and the company or collaborating institution where the internships are carried out. We provide advice on the choice of internships and follow-up and tutoring, always considering the professional orientation of each student.
More information on Internships in CompaniesThis project involves the development of research tasks regarding different subjects by the student under the advice of one or several professors of the Department and, occasionally, professionals from the business world. For this, the student has the possibility to choose a project from among those offered.
Through the transversal subjects you will be able to complement your education and complete your CV in a practical, collaborative and fun way.
It is a voluntary program with no added cost. Upon completion, you will be provided with a diploma.
Access all the informationNebrija University, which is committed to languages and quality, provides the student with added value with the Diploma in English Professional Communication, which will allow him/her to achieve with confidence the competence demanded to successfully join the labor market.
It corresponds to level C1.
More information here