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Double Bachelor's Degree in

Tourism + Marketing

Signing of the agreement between Abel Matutes and Nebrija University for the promotion of Tourism in Spanish society
Bachelor's Degree in Double Bachelor's Degree in Tourism + Marketing and Business Communication Bachelor's Degree in Double Bachelor's Degree in Tourism + Marketing and Business Communication
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Ranking Forbes - Top 5
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High score
teaching and internacionalization
QS Stars Ranking

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High score
online learning
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High score
employability & inclusiveness
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"1st" Spanish
University in Teaching
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Among the 6 best
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CyD Foundation

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3rd Spanish
private University in transparency
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> Español

Double Bachelor's Degree in Tourism + Marketing

If marketing is your thing, and you want to apply its tools to a key sector in our economy, such as tourism, this double degree offers you the opportunity for professional development that ranges from planning marketing actions and communication strategies, to management and the design of tourism products and destinations. The double degree guarantees a coordinated preparation in several complementary disciplines so that the student obtains a more complete and attractive profile for the labor market.

With this training, students will obtain the necessary skills to analyze the sector and learn about the needs of the tourism market, and thus define an attractive tourism product. Not only will you receive theoretical training in tourism and commerce, but you will also have university experiences thanks to seminars, forums, visits to companies and institutions, so that the students can see first-hand the operation of a company in the sector, all of this through its main managers, executives and directors.

Curriculum


All our degrees and curricula have been prepared in accordance with the new guidelines set by current legislation, having already been verified by the National Agency for Quality Assessment.
The student must take 378 credits


First year 78 ECTS


  • First Semester 36 ECTS
  • 6 ECTS | Economics applied to the tourism sector inglés o español
  • 6 ECTS | Tourism resources inglés o español
  • 6 ECTS | The company and its environment inglés o español
  • 6 ECTS | Modern Languages I: German I or French I
  • 6 ECTS | Structure of the tourism offer inglés o español
  • 6 ECTS | Marketing and communication fundamentals

  • Second Semester 42 ECTS
  • 6 ECTS | Technology applied to the company inglés o español
  • 6 ECTS | Modern languages II: German II or French II
  • 6 ECTS | Trends in tourism demand inglés o español
  • 6 ECTS | Financial Accounting
  • 6 ECTS | Communication structures
  • 6 ECTS | Product and pricing policy
  • 6 ECTS | Development of professional competences I inglés o español

Second year 78 ECTS


  • First Semester 42 ECTS
  • 6 ECTS | Applied Statistics inglés o español
  • 6 ECTS | Cultural heritage I inglés o español
  • 6 ECTS | Modern languages III: German III or French III
  • 6 ECTS | Planning of tourist destinations inglés o español
  • 6 ECTS | Modern Languages VI: French I or Chinese I
  • 6 ECTS | Consumer behavior
  • 6 ECTS | Distribution and marketing channels

  • Second Semester 36 ECTS
  • 6 ECTS | Cultural heritage II inglés o español
  • 6 ECTS | Market research in tourism inglés o español
  • 6 ECTS | Modern languages V: English inglés o español
  • 6 ECTS | Modern Languages VI: French II or Chinese II
  • 6 ECTS | Development of professional competences II inglés o español
  • 6 ECTS | Audience research

Third year 78 ECTS


  • First Semester 42 ECTS
  • 6 ECTS | Modern languages VII: French III or Chinese III
  • 6 ECTS | Evaluation of tourism impacts inglés o español
  • 6 ECTS | Management of people and teams in tourism inglés o español
  • 6 ECTS | Analytical and management accounting
  • 6 ECTS | Strategic direction inglés o español
  • 6 ECTS | Digital communication
  • 6 ECTS | Development of the Participative and Solidarity Spirit

  • Second Semester 36 ECTS
  • 6 ECTS | Tourism marketing inglés o español
  • 6 ECTS | Innovation in tourism products inglés o español
  • 6 ECTS | Internationalization in the tourism sector inglés o español
  • 6 ECTS | Entrepreneurship in tourism inglés o español
  • 6 ECTS | Evaluation of the development of competences in the company (Tourism)*
  • 6 ECTS | Online marketing

Fourth year 84 ECTS


  • First Semester 42 ECTS
  • 6 ECTS | Legal environment in tourism inglés o español
  • 6 ECTS | New technologies in the tourism field inglés o español
  • 6 ECTS | E-commerce in the tourism sector inglés o español
  • 6 ECTS | Elective 1
  • 6 ECTS | Elective 2
  • 6 ECTS | Media planning
  • 6 ECTS | Development of professional competences III inglés o español
  • Elective

  • Second Semester 42 ECTS
  • 6 ECTS | Financial management in tourism companies
  • 6 ECTS | Elective 3
  • 6 ECTS | Elective 4
  • 6 ECTS | Final Research Project Tourism
  • 18 ECTS | Skill development in the company

Fifth year 60 ECTS


  • First Semester 30 ECTS
  • 6 ECTS | Business intelligence and Big Data analysis
  • 6 ECTS | Storytelling and brand content
  • 6 ECTS | Mobile marketing
  • 6 ECTS | Retail marketing
  • 6 ECTS | Brand management

  • Second Semester 30 ECTS
  • 6 ECTS | CRM and customer analytics
  • 6 ECTS | Experiential marketing (customer experience)
  • 6 ECTS | Strategic communication of the brand
  • 12 ECTS | Final Research Project Marketing

More information on these subjects

Competence Development Seminar 18 ECTS

  • 6 ECTS | Competence Development Seminar I
  • 6 ECTS | Competence Development Seminar II
  • 6 ECTS | Competence Development Seminar III
Development of the Participative and Solidarity Spirit 6 ECTS

The recognition of 6 credits will be arranged according to the different activities that the student carries out throughout his/her degree. They will be awarded for cultural activities, sports, student representation, solidarity and cooperation, and/or to attend one of the following subjects: Human Rights and Corporate Social Responsibility.

Eval. of the Development of Skills in the Company 30 ECTS

A program whose objective is to favor the practical training of the students, under the continuous supervision of the Department of Professional Careers of the University, the academic department corresponding to the degree and the company or collaborating institution where the internships are carried out. We provide advice on the choice of internships and follow-up and tutoring, always considering the professional orientation of each student.

More information on Internships in Companies
Final Research Project 18 ECTS

This project involves the development of research tasks regarding different subjects by the student under the advice of one or several professors of the Department and, occasionally, professionals from the business world. For this, the student has the possibility to choose a project from among those offered.

Leyenda:

  • inglés Asignaturas impartidas en español y/o inglés
  • bilingüe Asignaturas en inglés que conducirán a la obtención de un Diploma acreditativo
  • Formación Básica
  • Obligatorias
  • Optativas
  • Prácticas Externas
  • Trabajo Fin de Grado

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