Master´s Degree in Tourism Companies and Destinations + Own Degree of Expert Nebrija in Innovation and Tourist Intelligence

• Possess and understand knowledge that provides a basis or opportunity to be original in the development and/or application of ideas, often in a research context.
• That the students know how to apply the acquired knowledge and their ability to solve problems in new or little-known environments within broader (or multidisciplinary) contexts related to their area of study.
• That students are able to integrate knowledge and face the complexity of making judgments based on information that, being incomplete or limited, includes reflections on social and ethical responsibilities linked to the application of their knowledge and judgments.
• That students know how to communicate their conclusions and the ultimate knowledge and reasons that support them to specialized and non-specialized audiences in a clear and unambiguous way.
• That students possess the learning skills that allow them to continue studying in a way that will be largely self-directed or autonomous.

• Be able to communicate correctly, both orally and in writing, in the field of tourism.
• Develop the ability to act autonomously in the planning and implementation of tourism projects, in a multicultural and multidisciplinary context, in the field of tourism.
• Be able to use and synthesize the different sources of information to obtain scientific results and apply them in the field of tourism.
• Know and apply the knowledge acquired in solving problems in new environments, taking risks and applying a critical judgment in the field of tourism.
• Be able to plan and develop complex tasks, prioritizing appropriate decision making and its adaptability to different contexts in the field of tourism.

• It is considered that at the end of the program the students of the Master's Degree in Tourism Companies and Destinations (DETUR) will have acquired the following Specific Competences directly related to the tourism field.
• Acquire the advanced knowledge necessary to analyze the tourism offer from an economic perspective, on a national and international level.
• Be able to implement and manage social responsibility policies in tourism destinations and companies, integrating the economic dimension with the social and environmental one.
• Integrate into the organization of the company and tourist destinations the values and policies of effective equality, especially between women and men, and attention to disability.
• Be able to evaluate and propose improvements in commercial distribution processes in order to choose innovative strategies for the positioning of tourism products and services.
• Choose and interpret short-term policies within the framework of tourism businesses, based on changes in the environment and be able to measure their consequences.
• Diagnose situations of change in tourism markets and in tourist demand behaviors in variable chronological contexts
• Be able to identify and implement innovation opportunities in different areas of tourism.
• Know how to interpret the principles of sustainable management to develop improvement actions in companies and tourist destinations.
• Analyze the new trends, prospects and dynamics of international tourism markets
• Be able to design and propose the bases to implement technological solutions applied to tourism.
• Apply the knowledge acquired in the Master's degree to perform a job in the area of tourism at the sectoral or territorial level.
• Know the fundamentals and apply appropriate scientific methodologies in the management processes of tourist destinations
• Master analytical strategies developed from the usual research methods for decision making
• Manage techniques for collecting and analyzing high volumes of data.
• Know the methods and techniques for the preparation and presentation of the Master's Final Project.

Access

As established in Article 16 of RD 1393/2007, modified by RD 861/2010, students who meet any of the following conditions may access these studies:

• Have an official Spanish university degree or other degree issued by an institution of higher education of the European Higher Education Area that grants access to Master's studies in the country issuing said degree and that fits the established admission profile to access this degree.
• Graduates of educational systems outside the European Higher Education Area may access without the need for validation of their degrees, after verification by the University that they can accredit a level of studies equivalent to the corresponding official Spanish university degrees and that these grant access to postgraduate education in the country issuing said degree. Access through this route will not imply, in any case, the homologation of the previous degree of the interested party, nor its recognition for other purposes than that of taking the Master's degree. In the cases in which the validation of any degree, diploma or study obtained abroad is necessary to access the University, the Antonio de Nebrija University may conditionally admit students who accredit having submitted the corresponding application for validation while the approval procedure is resolved.
• In the case of students with special educational needs derived from disability, the need for possible curricular adaptations, itineraries or alternative studies will be assessed.

How to submit documentation necessary for admission.

In general, the admission documentation will be submitted to the Admissions Department.

The student must provide the originals or certified copies of the submitted documentation, within a period established by the University, in order to formalize his/her enrollment. Any inaccuracy, falsity or omission of information, statement or document provided by the student in the admission period will entail the impossibility of continuing to exercise the right from the moment the University has proof of these events, and proceed to cancel the application for admission submitted and the place awarded, notwithstanding any criminal, civil or administrative responsibilities that may arise.

In order to access the official master's degrees, it is necessary to submit the following documentation:

• Completed admission application.
• Identification document (D.N.I) or valid passport.
• 1 passport-size photograph.
• Academic Record with the grades of the studies that grant access to the Master's degree.
• Photocopy of Spanish university diploma or receipt of having requested it.
• Foreign students:
  • Certified photocopy of official diploma issued by a foreign higher education institution belonging to the European Higher Education Area (EHEA) that grants access, in the issuing country, to official master's degree studies.
  • Certified photocopy of official diploma issued in a foreign educational system not belonging to the EHEA. In this case, access will be conditioned by the verification that the studies completed correspond to a level of studies equivalent to that of the official Spanish university degrees and that they grant access to the official master's degrees in the country in which the diploma was issued. This procedure does not imply, in any case, the homologation of the previous degree, nor its recognition for any purpose other than to access the master's studies.
  • Only if necessary, the foreign student will be asked for a letter issued by the University in which he/she has completed the degree that grants access to Master's studies in the country issuing the diploma.

In the event that the studies granting access to the pre-registration of the Master's degree are completed in a Foreign Higher Education institution, both the diploma and the academic record (grades) must be official and issued by the competent authorities, in accordance with the legal system of the country of origin.

If the number of applicants exceeds the number of places offered, the student's academic record (average grade) will be taken as an admission criterion.

Therefore, anyone interested in accessing the Master's degree studies in Tourism Business and Destinations must submit, without exception, their academic record, since it will be the average grade therein that decides their admission to the Master's degree, in the event that the number of applications exceed the number of places offered.

Once the places are full, if there are more students interested in accessing the program, they will be put on the waiting list for any possible vacancies that may arise before the start of the academic year, applying the admission and selection criteria detailed in point 4 for the rest of applicants.

Students must take the following tests, which are part of the admission process.

Foreign language or Spanish language placement test: 10%

In order to know the students' real level of knowledge of the foreign language, the Institute of Modern Languages conducts a language placement test. The placement tests consist of a written exam with multiple-choice questions, oral and written comprehension, and use of the language. They are taken in person or online.

It will not be necessary for the candidate to take the language placement test if he/she submits a certificate that accredits his/her minimum knowledge of the Spanish language is at a B2 level of the CEFR. The level accreditation will be validated through the official diplomas admitted by the table of certificates accepted by ACLES and/or Instituto Cervantes. Valid for one year.

Likewise, if the student wants to take the degree in English, he/she must prove at least having a B2 level of the CEFR or take the aforementioned test.

2.- Personal interview: 30%

Carried out by the Director of the Program or by University advisers, this interview is aimed at verifying the candidate's suitability and his/her profile in relation to the degree. This is done to determine if the candidate has sufficient motivation, training and knowledge, abilities, aptitudes, communication skills, extracurricular activities and future interests necessary to be admitted as a student in the Nebrija University postgraduate programs.

3.- Academic record: 60%

SThe average grade of the academic record of the students interested in accessing the Master's degree in Tourism Business and Destinations will be taken into account.

The weighting of the criteria used is as follows:

• Foreign language or Spanish language placement test: 10%
• Personal interview: 30%
• Academic record: 60%
• Total: 100%

Once the student has been admitted, they will proceed to enroll, which consists of the following phases:

Place reservation
Candidates must reserve their place. This economic pre-enrollment guarantees the candidate's place at the University. These annual enrollment fees will not be returned except for students who are conditionally admitted, or do not fulfill the legal requirements for admission, or with a justifiable medical situation.

Enrollment
Pre-enrolled candidates who wish to formalize their academic enrollment at the University must follow these steps:

• 1.- Submit documentation: certify that he/she meets the requirements established by Spanish university legislation for admission to the Master's degree.
• 2.- Formalize the enrollment process online: The self-enrollment service on the Nebrija website allows admitted students to carry out all academic, financial and administrative procedures within the established deadlines. To do this, they will receive, along with their admission letter, the access code and personal password necessary to be able to carry out their self-enrollment. Once the self-enrollment is formalized, the candidate acquires the status of a student at Nebrija University.
• 3.- Make the payment for annual enrollment, according to the modality chosen by the student.