Master´s Degree in Tourism Companies and Destinations + Own Degree of Expert Nebrija in Innovation and Tourist Intelligence

Entrepreneurship: strategies to improve the competitiveness and resilience of the tourism sector.
Fernando Valdés, Secretary of State for Tourism in the School Week
Postgraduate degree in Tourism Companies and Destinations

Master´s Degree in Tourism Companies and Destinations + Nebrija's Own Degree of Expert in Innovation and Tourist Intelligence

Ranking Forbes - Top 5 Spanish Universities Ranking Forbes University 2021

High score teaching and internacionalization QS Stars Ranking

High score online learning QS Stars Ranking

High score employability & inclusiveness QS Stars Ranking

"1st" Spanish University in Teaching uRanking

Among the 6 best Private Universities CyD Foundation

3rd Spanish private University in transparency CyT Foundation

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Summary table

Student profile: All applicants who meet the requirements imposed by current legislation, with an Associate's/Bachelor's or Undergraduate degree, who are interested in acquiring specialized training in the management of tourism companies and destinations or in research in the tourism sector, may access the Master's Program in Tourism Companies and Destination.
Therefore, graduates with an Associate's, Bachelor's or Undergraduate degree in the field of economics, business, specifically those from the Bachelor's Degree in Tourism, Economics, Business Administration and Management, and degrees with competences related to those listed, may access the Master's Degree in Tourism Companies and Destinations.
The student can study either in Spanish or English, having to choose one of the two languages to follow the curriculum.
Students who access the University to pursue their studies in the distance learning modality will have the same mechanisms for prior information as those who do so in the class attendance modality (website and brochures, among others). The Department of Promotion and Admissions is responsible for providing personalized academic information to those who request it, following up and facilitating collaboration in the different phases of prior information and access to the University.
Students taking this modality require a more complete information process, as students must know precisely what is the teaching methodology used, the teaching-learning method, the available media, documentation, resources, software, etc. However, detailed information on the methodology and activities to be carried out throughout the curriculum is included for each distance learning degree on the University's website.
For this, during the degree's starting week, through the virtual campus, the student will be provided a technical guide with information related to resources, the use of the campus, and general information on the degree. An academic guide will also be provided for each of the subjects.

Official Degree:Master´s Degree in Tourism Companies and Destinations

Center responsible:School of Economics and Business

Branch of knowledge: Social and Legal Sciences

Available places: 140

Total Credits:60 credits.
Minimum of 12 ECTS credits and maximum of 60 ECTS credits per enrollment and academic period.

Academic year in which it was implemented: 2021/2022

Duration: 9 months. From October to July

Quality of the degree

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Official program with two learning itineraries: professional and research

The Master's Degree in Tourism Companies and Destinations, with the Own Degree of Expert Nebrija in Innovation and Tourist Intelligence, encourages students in entrepreneurship and business innovation in this sector, which is the engine of the Spanish economy. The program complements the Bachelor's Degree in Tourism, specializing the student in business management, by acquiring the knowledge and skills necessary to develop a tourism product or company, adapting it to new environments, digital opportunities and current global consumer needs.

The tourism sector is changing, it is segmented but at the same time globalized and technological, so it requires expert professionals with a highly qualified profile, who can respond immediately to these new challenges. The curriculum includes two itineraries: one in research, for those who want to continue their studies with the PhD in Tourism, which is also taught at Nebrija University; or the professional itinerary, for those who seek to start a business in the sector.

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One of the fundamental pillars of Spanish economy is tourism. The importance of the sector is reflected in its contribution to the GDP. Companies and institutions dedicated to tourism are always in constant evolution, marked by technological advances. Therefore, they demand more and more specialized professionals with a series of skills and abilities up to date with the latest trends.

The Master's Degree in Tourism Companies and Destinations Management responds to this business need. The curriculum is designed with an international perspective, promoting the employability of its graduates in all parts of world. In addition, the program has a large technological presence in its contents, preparing students to respond to the future challenges faced by tourism companies and institutions.

The program has two differentiated itineraries to train its students according to the profile that most interests them: research or professional. The research itinerary, in addition to granting access to the Doctorate in Tourism, gives the student the competences, tools and skills necessary to successfully carry out the research task.

For its part, the professional itinerary is focused on students with a more international and business profile. Encouraging the employability of its graduates is one of the University's maxims, an objective that more than meets this program aimed at entrepreneurship and technological innovation.

Nebrija University organizes several conferences and workshops on the tourism sector during the academic year, with visits and presentations by the best professionals in the sector. In addition, students will make technical visits to hotels, agencies and tourist destinations, where they will learn first-hand about the professional activity.

The UNWTO Affiliate Members platform is an interactive tourism platform at the international level that offers the opportunity to create networks with common objectives and to be a space for the creation of new tourism products for the institutions and States participating in the program.

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The Master's in Tourism Destinations and Companies program has the support of an Advisory Council made up of relevant institutions and organizations in the tourism industry. The collaboration of the Advisory Council in research projects, specific academic programs, advice on programs, among others, fosters business and institutional synergies with the academic field.

Technical visits to the best hotels, agencies and tourist destinations

International Network

You will study in an international campus, in the center of Madrid, with over 70 different nationalities.

Promoting entrepreneurship

The program has a high load of contents aimed at promoting the entrepreneurship of its students and providing them with the necessary skills and tools to do so.

With the support of the best

The students of the Master's degree will be able to carry out their internships in the best companies and institutions of the sector, such as Globalia, Tripadvisor and NH Hotels Group.

Expert Degree in Tourism Innovation and Intelligence

Nebrija's Expert Degree in Tourism Innovation and Intelligence is specialized education in tourism innovation, technology and intelligence, which seeks to train future professionals in the sector on current issues, so that they can adapt to a dynamic environment and successfully face structural changes issues that arise, both from the pandemic crisis and from new trends in tourism business models.
For this, Nebrija University has the support of the most important companies and institutions in matters of tourism innovation and intelligence, which favors learning and business and institutional synergies with students.

Hand in hand with the best companies in the sector

The most influential leaders in the tourism sector participate in Masterclass, conferences, seminars, workshops, round tables, etc. Classes are taught by professionals from the sector who hold senior management positions in tourism, startups creators, and academics who are experts in tourism innovation and intelligence..


All our degrees and curricula have been prepared in accordance with the new guidelines set by current legislation, having already been verified by the National Agency for Quality Assessment.
The student must take 60 credits

First Semester 30 ECTS

  • Common subjects
  • 6 ECTS | Tourism market trends
  • 6 ECTS | Social responsibility in tourism
  • 6 ECTS | Tourism policies and development models

  • Research Itinerary
  • 6 ECTS | Statistical analysis techniques in tourism
  • 6 ECTS | Advanced diagnosis of tourism impacts

  • Professional Itinerary
  • 6 ECTS | Financial management and economic structure of the company
  • 6 ECTS | Strategy design in the tourism company

Second Semester 30 ECTS

  • Common subjects
  • 6 ECTS | Marketing 3.0
  • 6 ECTS | Design of technological projects and Big Data in tourism
  • 6 ECTS | Final Research Project

  • Research Itinerary
  • 6 ECTS | Tourism research methodology
  • 6 ECTS | Introduction to the FRP with a research perspective

  • Professional Itinerary
  • 6 ECTS | Projection of business models
  • 6 ECTS | Professional internships

Additional Expert Subjects12 ECTS

  • Nebrija Expert in Innovation and Tourist Intelligence
  • 4 ECTS | Innovation management in tourism
  • 4 ECTS | Digital transformation
  • 4 ECTS | Smart Tourist Destinations

More Academic Information


Career Opportunities

  • In the field of tourism companies, either as director and business manager in companies of the tourism and leisure sector, manager of business development or commercial and/or marketing director in tourism and leisure companies.
  • Advisory, evaluation or intervention functions, both in public institutions (such as municipalities, councils, social services) and private institutions, in relation to tourism development.
  • In the field of research: they may, on the one hand, access doctoral programs to develop their career as university professors, or in international institutions. On the other hand, they may participate in tourism consultancy firms and carry out innovation and development projects in said field of study.

In addition, through this postgraduate training, students acquire skills to:

  • Update their professional competence, if they are active professors.
  • Adapt the knowledge and skills acquired to other professional fields.


The Master is a program designed with the support of an Advisory Council that incorporates the main organizations in the sector, such as Telefónica, Iberia and the Instituto Tecnológico Hotelero, among others. In addition to having the support of institutions such as the World Tourism Organization (UNWTO) and SEGITTUR. On the other hand, the Department of Tourism actively participates in the Spanish Tourism Board and has a Research Group on Tourism Intelligence, which supports the knowledge of the real situation of the sector.

image/svg+xml News in Tourism Companies and Destinations

The benefit of technology for Tourism

Interview with Natalia Bayona, Director of Innovation, Education and Investments at World Tourism Organization (UNWTO), where she analyzes the importance of the application of technological solutions in tourism in order to help reach more people, improve the customer experience and continue to be the largest employer of youth and women in the world. She also highlights the role of education in empowering young people to be actors of change towards a more sustainable, more modern and more innovative system.

Nebrija Tourism Week

Collaborative Economy was the central theme at the Tourism Week held at the Nebrija University's Madrid-Princesa Campus, in which experts from the sector took part.

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