Master´s Degree in Creation of Entertainment Programs - Fremantle Continuing Education
Learn alongside a teaching staff made up of professionals from Fremantle and Cuarzo Producciones
Closely aligned with the demands of the audiovisual industry, the Master's Degree in Creation of Entertainment Programs – Fremantle offers a comprehensive, bold, and practice-based curriculum focused on professional training. The aim is to equip students with a deep understanding of the dynamics and mechanisms behind a wide range of entertainment formats. Beyond mainstream television and major platforms, the program also prepares students to design content for alternative channels, mobile applications, and social media.
The curriculum is ambitious in its approach to specific formats and is taught entirely by working professionals. The program addresses all key stages of the content creation process, from concept development and design, through production and execution, to the marketing and distribution of the final product. It also covers critical roles and challenges in the industry, such as art direction, casting direction, editing and post-production with an entertainment mindset, and the development of new formats for digital platforms, podcasts, and apps.
Read moreIn today’s fast-paced and constantly evolving audiovisual landscape, entertainment content is the fastest-growing segment on both television and streaming platforms. Game shows and magazine-style programs continue to attract strong audiences, while formats such as talent shows, reality shows, and docu-shows consistently lead in viewership. At the same time, dating shows, celebrity-centered programs, and acclaimed true crime series generate widespread engagement and debate on social media.
In this context, the Master’s Degree in Creation of Entertainment Programs provides the ideal training for recent graduates seeking specialized expertise, as well as for professionals already working in the audiovisual industry who want to shift their focus toward the creation, production, and marketing of entertainment formats for television.
The degree program develops the full range of skills required to work professionally in the entertainment genre, from idea generation and scriptwriting to the essential knowledge needed for production, directing, filming, editing, and post-production. Additional areas covered include content writing, set and space adaptation, and the management of casting processes.
Because this program is designed around practical, hands-on learning, several subjects focus on specific television formats. These include reality shows, talent shows, magazine and competition programs, dating shows, celebrity content, documentaries, and true crime series. The program also includes a dedicated module on trends and emerging narratives in the genre, covering new audio formats (audio entertainment) and the development of content for digital platforms, mobile apps, and social media.
Students are also given a broader strategic perspective through theoretical modules that provide the foundations of entertainment programming. These cover the current landscape of entertainment formats, audience research, international rights management and adaptation, and the analysis of iconic programs across global markets.
Although this is a newly created degree, it is highly relevant to today’s industry. The program’s faculty, comprising active professionals from production companies, broadcasters, and media organizations, continuously update course content to reflect the latest industry developments. Their professional expertise and reputations also provide strong backing for the program. The final project serves as a production lab where students, under faculty supervision, develop original ideas and format proposals. Together with the required professional internship at leading production companies and media outlets, this makes the program one of the most innovative and demanding options currently available in audiovisual education.
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A new Campus, the same old FCA
Specialize in a unique and renovated space in a prime location, with state-of-the-art equipment and facilities. The meeting point where Communication, Advertising, and the Arts come together.
95% Employability
Master's students in the first year after completing their studies.
Nebrija University and Fremantle: An Alliance of Leaders
Fremantle, one of the world's largest creators, producers, and distributors of entertainment and fiction content, has a global presence in more than 200 territories.
Owned by the RTL group, this production company began its operations in Spain in the 1990s. With its headquarters in Madrid, Fremantle has been instrumental in bringing world-class hits to our television screens, including shows like Got Talent, Factor X, Mask Singer, Pesadilla en El Paraíso, and El precio justo, among many others.
Fremantle plays an integral role in the Master's degree program. It not only endorses the academic program but also guarantees professional internships for students. Furthermore, Fremantle's professionals are part of the teaching staff, enriching the program with master classes and training workshops.
Step Into the Industry and Showcase Your Talent at Fremantle, Mediaset, Amazon Studios, Warner, Movistar+, Cuarzo Producciones, and more
Curriculum
The student must complete 60 credits
First Semester ECTS
- 3 ECTS | Trends In Entertainment Programming
- 3 ECTS | Content Creation And Entertainment Formats
- 2 ECTS | New Audiences
- 2 ECTS | History Of Entertainment Programs
- 3 ECTS | Entertainment Script
- 3 ECTS | Entertainment Program Management
- 3 ECTS | Editing And Postproduction For Entertainment
- 3 ECTS | Content Writing
- 3 ECTS | Production Of Entertainment Programs
- 2 ECTS | Entertainment Art Direction
- 3 ECTS | Production Management For Entertainment Programs
Second Semester ECTS
- 2 ECTS | Management of international rights and adaptations
- 2 ECTS | Casting: direction and development
- 3 ECTS | Realities and talent shows
- 2 ECTS | Contests and magazines
- 2 ECTS | Dating shows and celebrities
- 2 ECTS | Documentaries and True Crime shows
- 2 ECTS | Audio entertainment
- 3 ECTS | Entertainment for digital platforms
- 2 ECTS | Entertainment in social networks and applications
- 4 ECTS | Professional Internship
- 6 ECTS | Final Research Project
Professors
| Profesores Professors | Porcentaje de Doctores Percentage of PhD holders |
| 21 | 23,80 |
Andy Tavárez Pérez
Director del Máster en Creación de programas de entretenimiento. Profesor de Documentales y true crimes y Trabajo fin de Máster
Director of the Master's Program in Entertainment Program Creation. Professor of Documentaries and True Crime, and Master's Thesis.
Andy Tavárez Pérez es egresado en Comunicación Audiovisual y Máster en Marketing y Publicidad Digital por la Universidad Nebrija y doctorando en Comunicación, Periodismo y Relaciones Públicas en la Universidad Complutense de Madrid. Cuenta con formación complementaria en Guion de Cine y Televisión de la Universidad San Jorge de Zaragoza y Periodismo Transmedia de Atresmedia entre otros. Es Director del Máster en Creación de Programas de Entretenimiento y Responsable de Contenidos, Comunicación y Redes de la Facultad de Comunicación y Artes de la Universidad Nebrija. En el ámbito profesional, es codirector del medio de comunicación Previously desde 2015 sobre series de ficción, cine y televisión y es codirector de su productora Submarino Audiovisuales.
ALEJANDRO ALVENTOSA NAVARRO
Profesor de Realización de programas de entretenimiento
Professor of Entertainment Program Production
JAVIER DE HOYOS
Profesor de Redacción de contenidos
Professor of Content Writing
Diego de la Viuda SOLOGASITOA
Profesor de El casting: dirección y desarrollo
Professor of Casting: Direction and Development
Licenciado en Periodismo por la Universidad del País Vasco. Periodista y guionista de televisión con 15 años de experiencia en diferentes programas de entretenimiento. En la actualidad, coordinador de casting de la próxima edición de Gran Hermano (Telecinco). Su trabajo se extiende por numerosos programas: Baila como puedas, Bake off, ¿Quién quiere casarse con mi hijo?...
MERITXELL ESTRUCH MORENO
Profesora de Dirección de programas de entretenimiento
Professor of Entertainment Program Management
SILVIA FONSECA
Profesora de Concursos y magazines
Professor of Competitions and Magazines
Edu Galán
Profesor de Audioentretenimiento
Professor of Audio Entertainment
ADRIAN GARCÍA DEL CASTILLO SÁNCHEZ
Profesor de Dirección de arte de entretenimiento
Professor of Entertainment Art Direction
Licenciado en C.C. de la Información por la Universidad Complutense de Madrid. Curso de AVID con certificación oficial impartido en CICE. Curso de Realización y guion en TV impartido en IMEFE. Curso de operador de cámara impartido en IORTVE. Curso de Community Manager impartido en INTEC. Ha trabajado como realizador y ayudante de realización en más de 30 realities como GH, SECRET STORY (Mediaset) , INSIDERS (Netflix) FAMA, A BAILAR (Cuatro y Movistar), LOVE ISLAND (AtresMedia)…Realizador, script y ayudante de dirección en ficcion como VENENO. Ayudante de realización en programas relacionados con el deporte (Olimpiadas Sidney 2000, Wimbledon, MotoGP). Realizador en programas divulgativos en inglés para Vaughan TV. Realizador y editor en programas de corazón como TÓMBOLA (Canal 9). Ayudante de realización y regidor en concursos como TODOS CONTRA 1 y CIFRAS Y LETRAS (TeleMadrid).
JUAN RAMÓN GONZALO CARBALLAL
Profesor de Dirección de producción para programas de entretenimiento
Professor of Production Management for Entertainment Programs
Nicolás Grijalba
Profesor de Historia de los programas de entretenimiento
Professor of the History of Entertainment Programs
Doctor en Comunicación Audiovisual por la Universidad Complutense de Madrid. Licenciado en Periodismo por la Universidad Nebrija. Máster en Práctica Escénica y Cultura Visual, por la Universidad de Castilla La Mancha – Museo Reina Sofía. Director del Departamento de Comunicación de la Facultad de Comunicación y Artes. Investigador especialista en Historia y Teoría del Cine, Historia y Teoría de la Televisión, Cultura Visual y Estética. Líneas de investigación: Narrativa Audiovisual, Teoría y Estética del Arte, Guion de ficción y No ficción.
Judith Hidalgo
Profesora de Guion de entretenimiento
Professor of Entertainment Scriptwriting
Licenciada en Periodismo por la Universidad Complutense (Madrid). Actualmente es directora de Contenidos en Be A Lion. Ha sido guionista de programas como Control de Carreteras, El Cazador o el magazine Viva La Vida. Desarrolla labores, además, de guionista y productora de proyectos propios en Zentropía Films.
JOAQUIN LÓPEZ DE LA RÚA
Profesor de Tendencias en la programación de entretenimiento
Professor of Trends in Entertainment Programming
Graduado en Comunicación Audiovisual. U. Rey Juan Carlos. Máster de Educación al profesorado de educación secundaria (U. Internacional Isabel I de Castilla). Máster en guion en Series de Ficción. Actualmente me encuentro realizando mi doctorado en Ciencias de la Comunicación en la Universidad Rey Juan Carlos de Madrid. Docente especializado en producción audiovisual y guion, con experiencia tanto en el ámbito educativo como en la industria del entretenimiento. Cuento con habilidades en producción audiovisual, creación de contenido digital, narrativa transmedia y marketing, y tengo una gran pasión por la enseñanza y la innovación en la educación audiovisual.
BELÉN MARTÍN
Profesoa de Realities y talents shows
Professor of Reality and Talent Shows
VICTORIA ISABEL MORENO GIL
Profesora tutora de prácticas externas
External internship tutor
Doctora en Periodismo. Acreditada por ANECA. Licenciada en Periodismo y Comunicación Audiovisual. Su trayectoria profesional está ligada a la docencia y al ejercicio del periodismo en distintos medios de comunicación como redactora: principalmente en televisión (El Mundo TV, Intereconomía), pero también en radio (Cadena Ser), agencia de noticias (EFE) y medios digitales. Asimismo, cuenta con una dilatada experiencia en la cobertura de eventos mediáticos, elaboración de guiones y reportajes audiovisuales como freelance. Combina su labor docente con la de investigadora en el campo de la ética periodística y la alfabetización mediática. Ha participado como ponente en distintos seminarios académicos y, recientemente, ha realizado una estancia postdoctoral en calidad de profesora visitante. En el marco de la educación no formal, ha impartido clases de Inglés y de Lengua y Literatura.
JULIO PALENCIA
Profesor de Entretenimiento en redes sociales y aplicaciones
Professor of Entertainment in Social Networks and Apps
SILVIA PÉREZ
Profesora de Dating shows y celebrities
Professor of Dating shows and celebrities
Alejandro Priego
Profesor de Edición y postproducción para el entretenimiento
Professor of Editing and Post-Production for Entertainment
Licenciado en Comunicación Audiovisual por la URJC (Madrid). Ha trabajado en distintas productoras como Shine iberia, Mediapro, Bainet, Europroducciones, Tesseo o Plural Entertainment realizando programas como Lazos de Sangre, La mañana de la 1, La noche de Rober, El Post de Velvet, Madridistas por el Mundo, Código Médico, Generación Nini o Yutubers para distintas cadenas de televisión de ámbito nacional y autonómico como La 1, Antena 3, la Sexta, Cuatro, Telecinco, MTV, Comedy Central o Telemadrid.
Mª del Mar Ramos Rodríguez
Coordinadora de prácticas de la FCA
FCA Internship Coordinator
Doctora en Bellas Artes por la Universidad Complutense de Madrid. Licenciada en Ciencias de la Imagen y Sonido por la misma universidad. Su práctica profesional se ha desarrollado en el mundo de la fotografía, la producción audiovisual y el diseño gráfico y editorial. Destaca su experiencia laboral en el mundo de la publicidad cinematográfica, en estudios de diseño y en la productora cinematográfica CineCompany, así como en las empresas de comunicación editorial Grupo Zeta y Vocento. En la Universidad de Nebrija imparte docencia desde 1998 en programas de grado y postgrado en las áreas de Comunicación Audiovisual, Periodismo y Publicidad al tiempo que lo compagina con proyectos gráficos y audiovisuales para empresas e instituciones. Desde el año 2022 es la coordinadora académica de Prácticas de la Facultad de Comunicación y Artes.
JOANA SAN ROMÁN CARMONA
Profesora de Nuevas audiencias
Professor of New Audiences
MARTA SORIA
Profesora de Gestión de derechos internacionales y adaptaciones
Professor of International Rights Management and Adaptations
MARÍA ZARAZÚA ASTIGARRAGA
Profesora de Creación de contenidos y formatos de entretenimiento
Professor of Content Creation and Entertainment Formats
Licenciada en Ciencias de la Información-Imagen y sonido. Ha trabajado más de veinte años en televisión como realizadora de programas en directo como “Zapeando” o “ El intermedio”, grabados como “La Script” o “Las que Faltaban” y series como “7 vidas” o “Aida”. Me apasiona la profesión. Cuenta una amplia experiencia en la gestión de grandes equipos humanos, valorando sobre todo el trabajo en equipo y la participación.
More Academic Information
Official Degree:Master's Degree in Creation of Entertainment Programs
The Master's Degree in Continuing Education in Creation of Entertainment Programs is aimed at those who want to receive specialized training in designing, scriptwriting, producing, directing and editing of entertainment programs. It is also for students and/or professionals who want to know the keys and dynamics of audiovisual content most in demand today by television, platforms, media and audiences. In order to be admitted to the Master's it will be required to have a higher degree; although priority will be given to candidates who have a Bachelor's or Undergraduate degree in Audiovisual Communication, Journalism, Advertising and PR, Performing Arts...
Our students are going to train as specialized, versatile, dynamic and creative audiovisual professionals, so the Master's degree is aimed at people who want to develop their professional career in the field of television entertainment, either in general channels or platforms, to alternative media, applications, social networks or podcasts. That is why students who are imaginative, committed, free from prejudice, multidisciplinary, digital and obviously active are sought.
60 ECTS credits.
Minimum 12 ECTS and maximum 60 ECTS per registration and academic period
Center responsible:School of Communication and Arts
Branch of knowledge:Social and Legal Sciences
Available places: 30
Type of Education: Classroom attendance
Academic year in which it was implemented: 2023 - 2024
Languages: Spanish
Duration: 1 year. From October to June
University Services: [+info]
Skills
General Competences- Have and understand fundamental knowledge that is part of a multidisciplinary context characterized by the convergence of Communication Sciences and Social, Economic and Business Sciences, among others.
- Integrate knowledge and face the complexity of making judgments based on information that, being incomplete or limited, includes reflections on political, social, economic and ethical aspects.
- Put into practice the knowledge acquired and strengthen their ability to solve problems and make decisions related to the treatment of entertainment in the audiovisual medium.
- Communicate their conclusions and the ultimate knowledge and reasons that support them to specialized and non-specialized audiences in a clear, attractive way and adapted to the specific characteristics of the audiovisual medium.
- Apply the knowledge acquired and develop a great ability to carry out their professional work in media and social environments that are constantly evolving, driven by the advancement and dissemination of new communication technologies.
- Have a great ability for teamwork, and have a sufficient command of diversity management.
- Develop great sensitivity in the performance of their professional work while respecting current regulations both at a Spanish and European level, codes of good practice, self-control criteria, promotion of equality for women, for disabled people, the protection of children and, in general, the principles contained in the Spanish Constitution and the values of the Culture of Peace.
- Have the learning skills that allow them to continue studying in a way that will have to be largely self-directed or autonomous, in order to keep up with the challenges of a world that is constantly evolving.
- Further study the ability to express oneself fluently and communicative effectively in the Spanish language, orally and in writing, with mastery of the most appropriate linguistic and narrative resources for the audiovisual medium.
- Know the principles and mechanisms that govern entertainment programs, paying special attention to the development of the format and the coordination of the different human and technical resources.
- Demonstrate the ability to work as a team, developing interpersonal relationships, within the development of audiovisual projects.
- Design and script audiovisual entertainment products, as well as devise new television formats, audio entertainment or designed for alternative channels and media.
- Design and write specialized content for entertainment programs.
- Plan and manage human, budgetary and technical resources in the various phases of the production of an audiovisual entertainment project.
- Apply innovative and dynamic techniques of work, project and team management.
- Master the use of professional recording equipment, as well as know the dynamics of directing and/or carrying out audiovisual entertainment projects.
- Know the work dynamics necessary to perform specific tasks in the area of art direction.
- Know the work dynamics necessary to perform specific tasks in the area of casting management.
- Understand the behavior of the new television audiences, their segmentation and the different variables that intervene in phenomena such as the social audience.
- Acquire knowledge about the history and evolution of television through its aesthetic and industrial proposals, in addition to its social and cultural relevance, as well as knowing the current situation of television programming and the trends that are taking place in the business.
- Know and apply the theoretical-practical foundations of image and acoustics, in editing and post-production, for the construction of entertainment formats.
- Delve into the legal system of non-fiction entertainment, especially applied to format adaptations and respect for copyright.
- Analyze, learn and develop, based on creativity, entertainment formats of a different nature (reality shows, dating shows, celebrities, talent shows, contests, magazines...).
- Create and manage entertainment content for social networks and applications, for the new sound sphere and/or streaming television platforms.
Online Studies
Awards to Global Campus Nebrija
Admissions
Admission Requirements
In order to access the Master's Degree in Continuing Education in Creation of Entertainment Programs, follow these steps:
- It will be necessary to have an official university degree: Associate's, Undergraduate or Bachelor's degree. Likewise, university graduates from foreign educational systems may be admitted without the need for homologation of their diplomas, provided that they accredit a level of education equivalent to the corresponding official Spanish university degrees, and that these studies grant access in the country issuing the diploma. Students must submit a certified copy of their university diploma. The degrees considered related to this master's degree are located in the field of communication in general, with the degrees in Journalism and Audiovisual Communication being particularly suitable.
- Candidates who do not have the corresponding degree may also access this postgraduate degree, as long as they provide documentary evidence of professional experience that guarantees the achievement of the competences of the admission profile for the master's degree.
Employability
Career Opportunities
The Master’s in Continuing Education in Creation of Entertainment Programs – Fremantle names Fremantle as its preferred industry partner. The program also collaborates with Spain’s most prestigious audiovisual media companies, all key players in entertainment production, including: Mediaset, Atresmedia, Movistar+, Unicorn Content, Cuarzo Producciones, La Fábrica de la Tele, Tesseo, Mediapro, Shine (Banijay), Bulldog, Warner (Warner Media), Amazon Studios, Diagonal (Banijay), Sonora, Good Mood, and Mediacrest, among others.
This degree trains professionals for a future job in the entertainment area performing one of the following roles:
Activities in Continuing Education in Creation of Entertainment Programs
XIV Edition NIPHO Awards
Once again, Nebrija University's School of Communication and Arts the celebrates the NIPHO contest; in this case, its 14th edition, which rewards the best journalistic works of the students in different categories: written press, television, radio, photography... In addition, it recognizes the trajectory of great professionals.
30 Madrid Film Festival
Nebrija University is once again the venue for the Madrid Film Festival, organized by the Platform for New Creations. The School of Communication and Arts will be the connection point with this festival that is already 30 years old.
Twenty editions of pure talent in AdN
The oldest university short film festival in Spain continues to show the world the talent that University students have and learn in our classrooms.
ESPÓILER Nebrija
Serielizados Fest
Nebrija University participates as the official venue of one of the most important series festivals nationwide. At the beginning of the 4th Edition, Víctor Sala and Betu Martínez, co-directors of the Serielizados Fest, talked with our students. [Read more]
